Brandwave

Opel vs Seat:Which is searched more?

In September 2026, Seat had more branded searches than Opel among car brands worldwide. Seat was estimated to have 1.2M branded searches compared to Opel’s 1M, and held a 0.64% Share of Search versus Opel’s 0.53%. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Opel or Seat?
Opel0.53%1M searches
vs
Seat0.64%1.2M searches

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Which is more popular in search, Opel or Seat?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Opel and Seat among car brands worldwide, by month

Share of Search by month for Seat, Opel. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaSeatOpel
Oct 20256.1%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.48%0.59%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.52%0.63%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.53%0.65%
Jan 20266.1%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.59%0.59%
Feb 20266.4%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.55%0.67%
Mar 20266.3%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.49%0.74%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.5%0.62%
May 20266.5%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%0.51%0.62%
Jun 20266.6%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.46%0.56%
Jul 20266.6%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.46%0.56%
Aug 20266.4%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.44%0.53%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.64%0.53%

How has the Opel and Seat comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Seat took it in September 2026.
  • Across the 12 months ending September 2026, Opel’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Seat’s estimated Share of Search among car brands worldwide moved from 0.48% to 0.64%, and its estimated monthly branded searches moved from 1M to 1.2M.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Seat rose from 56th to 48th among car brands worldwide.

  2. In September 2026, Opel fell from 51st to 52nd among car brands worldwide.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Opel’s and Seat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opel

1 branded search term

  • opel

Seat

1 branded search term

  • seat

How the Brand Demand Index is measured

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