How popular isGiant in search?
In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 5.4% estimated Share of Search among hip Flask brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MINI49.2%
Stanley26.6%
Jameson12.1%Jack Daniel's6.7%
Giant5.4%
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Which hip Flask brands compete with Giant?
Share of Search by month for MINI, Stanley, Jameson, Jack Daniel's, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Stanley | Jameson | Jack Daniel's | Giant |
|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 22.1% | 12.4% | 8.3% | 6.8% |
| Nov 2025 | 49.9% | 24% | 12.3% | 8.2% | 5.5% |
| Dec 2025 | 44.7% | 22.8% | 16.5% | 11% | 4.9% |
| Jan 2026 | 51.7% | 21.2% | 12.8% | 8.5% | 5.7% |
| Feb 2026 | 56.9% | 19.1% | 11.5% | 6.3% | 6.3% |
| Mar 2026 | 52.5% | 20.3% | 13% | 7.1% | 7.1% |
| Apr 2026 | 50.9% | 21.3% | 12.6% | 6.9% | 8.4% |
| May 2026 | 50.1% | 22.5% | 12.4% | 6.8% | 8.3% |
| Jun 2026 | 49.3% | 25.2% | 12.2% | 6.7% | 6.7% |
| Jul 2026 | 48.4% | 26.5% | 11.9% | 6.6% | 6.6% |
| Aug 2026 | 44.3% | 32.9% | 10.9% | 6% | 6% |
| Sep 2026 | 49.2% | 26.6% | 12.1% | 6.7% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 1.2M | 0% | +4.9 points | |
| 2, held 2nd | 26.6% | 659K | -27.3% | -6.3 points | |
| 3, held 3rd | 12.1% | 301K | 0% | +1.2 points | |
| 4, moved from 5th to 4th | 6.7% | 165K | 0% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 135K | -18.2% | -0.5 pointsmoved from 4th to 5th |
1.
49.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +4.9 points.
2.
Stanley26.6%
Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -6.3 points.
3.
Jameson12.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.7%
Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
5.4%
Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Giant and its closest rivals
Every comparison with Giant
165 comparisons
- Corsair vs Giant
- DeWalt vs Giant
- Dyson vs Giant
- Felt vs Giant
- Giant vs Honeywell
- Giant vs Logitech
- Giant vs Specialized
- Ace Hardware vs Giant
- Aqua vs Giant
- Avanti vs Giant
- Barbie vs Giant
- Bear vs Giant
- Bestway vs Giant
- Bunnings vs Giant
- Canopy vs Giant
- Cateye vs Giant
- Chanel vs Giant
- Chewy vs Giant
- Comfort vs Giant
- COSORI vs Giant
- Craftsman vs Giant
- Crescent vs Giant
- Cube vs Giant
- Cuisinart vs Giant
- Discovery vs Giant
- Disney+ vs Giant
- Dragon vs Giant
- Eagle vs Giant
- Eno vs Giant
- Era vs Giant
- Exposure vs Giant
- Fenix vs Giant
- Fiskars vs Giant
- Gain vs Giant
- Gavel vs Giant
- Giant vs Giro
- Giant vs Hexagon
- Giant vs Hobart
- Giant vs Home Chef
- Giant vs IKEA
- Giant vs Jack Daniel's
- Giant vs Jameson
- Giant vs Jim Beam
- Giant vs Jumbo
- Giant vs Kaplan
- Giant vs Kask
- Giant vs Kathmandu
- Giant vs KitchenAid
- Giant vs Le Creuset
- Giant vs Lectric
- Giant vs Levoit
- Giant vs Lovesac
- Giant vs Melissa & Doug
- Giant vs Merida
- Giant vs MINI
- Giant vs Nespresso
- Giant vs Old Bay
- Giant vs Orange
- Giant vs Philips
- Giant vs Pokémon
- Giant vs Purple
- Giant vs Rainbow
- Giant vs Rentokil
- Giant vs Safari
- Giant vs Scotch
- Giant vs Sharpie
- Giant vs Stanley
- Giant vs Unicorn
- Giant vs Yale
- All-Clad vs Giant
- Cannondale vs Giant
- Fisher-Price vs Giant
- Giant vs Gozney
- Giant vs Innova
- Giant vs KTM
- Giant vs Kubota
- Giant vs Little Tikes
- Giant vs Memo
- Giant vs Patagonia
- Giant vs Petco
- Giant vs PetSmart
- Giant vs Santa Cruz
- Giant vs Smart
- Giant vs Theraband
- Giant vs Toro
- Giant vs Trek
- Giant vs Ultimate
- Giant vs Vistaprint
- Giant vs Yellow
- Giant vs YETI
- Giant vs Scott Sports
- Giant vs Oxo
- Big Green Egg vs Giant
- Baygon vs Giant
- Classy vs Giant
- Giant vs Intex
- Giant vs Joseph Joseph
- Giant vs Phantom
- Giant vs Square
- Epicure vs Giant
- Giant vs Global Industrial
- Giant vs Hager
- Blue vs Giant
- Casper vs Giant
- Bell vs Giant
- Bicycle vs Giant
- Giant vs Sea to Summit
- Galaxy vs Giant
- Giant vs Glorious
- Giant vs Kamado Joe
- Giant vs Hunter
- Giant vs Rubbermaid
- Arm and Hammer vs Giant
- Giant vs rabbit
- Giant vs Hape
- Epicurean vs Giant
- Giant vs Grizzly
- Giant vs Ride1Up
- Bontrager vs Giant
- Giant vs PawHut
- Flamingo vs Giant
- Bubble vs Giant
- Broil King vs Giant
- Giant vs Muji
- Gaiam vs Giant
- Ghost vs Giant
- Giant vs Jellycat
- Bark vs Giant
- Giant vs O-Cedar
- Giant vs Ty
- Ferplast vs Giant
- Giant vs Uline
- Circle vs Giant
- Butterfly vs Giant
- Giant vs Strong
- 100% vs Giant
- Giant vs Joie
- Blackboard vs Giant
- Giant vs Scott
- Giant vs Public
- Giant vs Irwin
- Giant vs Kaytee
- Giant vs Glow
- Giant vs Huge
- Doodle vs Giant
- Giant vs Glad
- Front vs Giant
- Giant vs Honeycomb
- Aurora vs Giant
- Giant vs Simple
- Giant vs GUND
- Foreplay vs Giant
- Budget vs Giant
- Diamond vs Giant
- Giant vs Quartet
- Eden vs Giant
- Confetti vs Giant
- Bosu vs Giant
- Giant vs Hartz
- Giant vs Rambo
- Giant vs Wanderer
- Dock vs Giant
- Giant vs Pastel
- Giant vs Slate
- Fairy vs Giant
How has branded search demand for Giant changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among hip Flask brands worldwide decreased from 6.8% to 5.4%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among hip Flask brands worldwide peaked at 8.4% in April 2026 and was lowest at 4.9% in December 2025.
How did search popularity change for hip Flask brands worldwide in September 2026?
5 changes
In September 2026, Jack Daniel's overtook Giant to rank 4th among hip Flask brands worldwide, with 6.7% estimated Share of Search.
In September 2026, MINI gained estimated Share of Search among hip Flask brands worldwide, from 44.3% to 49.2%.
In September 2026, Jameson gained estimated Share of Search among hip Flask brands worldwide, from 10.9% to 12.1%.
In September 2026, Stanley lost estimated Share of Search among hip Flask brands worldwide, from 32.9% to 26.6%.
In September 2026, Giant lost estimated Share of Search among hip Flask brands worldwide, from 6% to 5.4%.
Where does Giant compete?
How is Giant measured?
Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- giant bike
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Is Giant your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.