Brandwave

How popular isGiant in search?

In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 6% estimated Share of Search among bicycle brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Merida29.7%
  2. Specialized22.6%
  3. Trek16.3%
  4. Cannondale10.9%
  5. Cube8.9%
  6. Giant6%
  7. Scott Sports5.7%
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Where does Giant compete?

Giant is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bicycle brands6th of 76%Shown below
Downhill bike brands4th of 66%Show ranking
Bike brands5th of 67.1%Show ranking
Gravel bike brands4th of 610.7%Show ranking
Electric mountain bike brands4th of 411.1%Show ranking
Ebike brands4th of 512.6%Show ranking
Road bike brands3rd of 318%Show ranking
Mountain bike brands2nd of 420%Show ranking

Which bicycle brands compete with Giant?

Giant against bicycle brands worldwide, by month

Share of Search by month for Merida, Specialized, Trek, Cannondale, Cube, Giant, Scott Sports. The figures are in the table below the chart.

View monthly share of search table
MonthMeridaSpecializedTrekCannondaleCubeGiantScott Sports
Oct 202532.7%20.8%14.6%12%6.6%8%5.3%
Nov 202531.2%23.4%14%11.4%6.2%7.7%6.2%
Dec 202534.1%20.9%15.3%10.2%5.6%8.4%5.5%
Jan 202637.4%19.3%13.7%11.2%6.1%7.5%4.9%
Feb 202636.6%18.4%13.4%13.4%6%7.4%4.8%
Mar 202628.1%22%15.4%15.4%6.9%6.9%5.4%
Apr 202626.3%24.5%14.4%14.4%7.8%7.8%4.9%
May 202625.3%24.2%16.9%13.8%7.6%7.6%4.7%
Jun 202625%23.9%16.7%13.7%7.5%7.5%5.7%
Jul 202629%22.6%15.8%13%7.1%7.1%5.4%
Aug 202627.1%21.1%18.1%12.1%9.9%6.6%5%
Sep 202629.7%22.6%16.3%10.9%8.9%6%5.7%

  1. 1.Merida

    29.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Specialized

    22.6%

    Held 2nd. 512K estimated branded searches, -2.6% vs prior month. Share +1.5 points.

  3. 3.Trek

    16.3%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Cannondale

    10.9%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Cube

    8.9%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.

  6. 6.Giant

    6%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Scott Sports

    5.7%

    Held 7th. 128K estimated branded searches, +2.6% vs prior month. Share +0.6 points.

Compare search popularity between Giant and its closest rivals

Every comparison with Giant

How has branded search demand for Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among bicycle brands worldwide decreased from 8% to 6%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among bicycle brands worldwide peaked at 8.4% in December 2025 and was lowest at 6% in September 2026.
  • Across the 12 months ending September 2026, Giant fell from 5th to 6th among bicycle brands worldwide.

How did search popularity change for bicycle brands worldwide in September 2026?

  1. In September 2026, Merida gained estimated Share of Search among bicycle brands worldwide, from 27.1% to 29.7%.

  2. In September 2026, Specialized gained estimated Share of Search among bicycle brands worldwide, from 21.1% to 22.6%.

  3. In September 2026, Scott Sports gained estimated Share of Search among bicycle brands worldwide, from 5% to 5.7%.

  4. In September 2026, Trek lost estimated Share of Search among bicycle brands worldwide, from 18.1% to 16.3%.

  5. In September 2026, Cannondale lost estimated Share of Search among bicycle brands worldwide, from 12.1% to 10.9%.

  6. In September 2026, Cube lost estimated Share of Search among bicycle brands worldwide, from 9.9% to 8.9%.

How is Giant measured?

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giant bike

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How the Brand Demand Index is measured

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