Brandwave

How popular isGiant in search?

In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 2.5% estimated Share of Search among downhill Bike brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Cruz61.9%
  2. KTM27.4%
  3. Cannondale4.5%
  4. Cube3.7%
  5. Giant2.5%
  6. Scott0.12%
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Where does Giant compete?

Giant is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill Bike brands5th of 62.5%Shown below
Gravel Bike brands5th of 62.7%Show ranking
Mountain bike brands3rd of 43.5%Show ranking
Bike brands6th of 64.6%Show ranking
Bicycle brands6th of 74.8%Show ranking
Electric mountain bike brands4th of 47.5%Show ranking
Ebike brands4th of 58.5%Show ranking
Road Bike brands3rd of 318%Show ranking

Which downhill Bike brands compete with Giant?

Giant against downhill Bike brands worldwide, by month

Share of Search by month for Santa Cruz, KTM, Cannondale, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzKTMCannondaleCubeGiantScott
Oct 202544.6%42.5%5.7%3.1%3.8%0.15%
Nov 202540.8%47.5%5.2%2.9%3.5%0.14%
Dec 202541.4%48.2%4.3%2.4%3.6%0.14%
Jan 202654.1%35.3%4.7%2.6%3.2%0.16%
Feb 202648.5%38.7%6.3%2.8%3.5%0.17%
Mar 202646.2%36.6%9%4%4%0.16%
Apr 202650.4%32.7%8%4.4%4.4%0.14%
May 202650.3%32.8%8%4.4%4.4%0.12%
Jun 202651.7%33.9%6.8%3.7%3.7%0.12%
Jul 202655.1%29.5%7.3%4%4%0.13%
Aug 202650.8%33.3%6.7%5.5%3.7%0.15%
Sep 202661.9%27.4%4.5%3.7%2.5%0.12%

  1. 1.Santa Cruz

    61.9%

    Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +11.1 points.

  2. 2.KTM

    27.4%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -5.9 points.

  3. 3.Cannondale

    4.5%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Cube

    3.7%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  5. 5.Giant

    2.5%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Scott

    0.12%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Giant and its closest rivals

Every comparison with Giant

How has branded search demand for Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among downhill Bike brands worldwide decreased from 3.8% to 2.5%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among downhill Bike brands worldwide peaked at 4.4% in May 2026 and was lowest at 2.5% in September 2026.
  • Across the 12 months ending September 2026, Giant fell from 4th to 5th among downhill Bike brands worldwide.

How did search popularity change for downhill Bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among downhill Bike brands worldwide, from 50.8% to 61.9%.

  2. In September 2026, KTM lost estimated Share of Search among downhill Bike brands worldwide, from 33.3% to 27.4%.

  3. In September 2026, Cannondale lost estimated Share of Search among downhill Bike brands worldwide, from 6.7% to 4.5%.

  4. In September 2026, Cube lost estimated Share of Search among downhill Bike brands worldwide, from 5.5% to 3.7%.

  5. In September 2026, Giant lost estimated Share of Search among downhill Bike brands worldwide, from 3.7% to 2.5%.

How is Giant measured?

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giant bike

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How the Brand Demand Index is measured

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