Giant vs Home Chef:Which is searched more?
In September 2026, Home Chef had more branded searches than Giant among rotisserie Chicken brands worldwide. Home Chef was estimated to have 368K branded searches compared to Giant’s 135K, and held a 34.3% Share of Search versus Giant’s 12.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giant or Home Chef?
Compare the rotisserie chicken brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Home Chef, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Chef | COSORI | Giant | Big Green Egg | Epicure | Kamado Joe | Broil King |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 33% | 18% | 9.9% | 9.9% | 5.4% | 2% |
| Nov 2025 | 13% | 44.4% | 13% | 13% | 8.7% | 5.8% | 2.1% |
| Dec 2025 | 16.4% | 42.4% | 13.4% | 10.9% | 9% | 6% | 1.8% |
| Jan 2026 | 24.1% | 38.3% | 13.2% | 8.9% | 8.9% | 4.9% | 1.8% |
| Feb 2026 | 19.1% | 36% | 15.6% | 10.5% | 10.5% | 5.7% | 2.6% |
| Mar 2026 | 19.4% | 29.8% | 16% | 13.1% | 8.8% | 7.2% | 5.9% |
| Apr 2026 | 15.7% | 23.5% | 19.1% | 15.7% | 8.6% | 10.5% | 7% |
| May 2026 | 15% | 21.2% | 18.3% | 18.3% | 8.2% | 12.3% | 6.7% |
| Jun 2026 | 16.8% | 23.1% | 16.8% | 16.8% | 9.2% | 11.2% | 6.2% |
| Jul 2026 | 17.8% | 24.5% | 17.8% | 17.8% | 8% | 9.8% | 4.4% |
| Aug 2026 | 22.9% | 29.3% | 15.3% | 12.6% | 8.4% | 8.4% | 3.1% |
| Sep 2026 | 34.3% | 26.6% | 12.6% | 10.3% | 8.4% | 5.6% | 2.1% |
How has the Giant and Home Chef comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Giant took it in April 2026, Home Chef took it in August 2026.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among rotisserie Chicken brands worldwide moved from 18% to 12.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among rotisserie Chicken brands worldwide moved from 21.9% to 34.3%, and its estimated monthly branded searches moved from 201K to 368K.
How did search popularity change for rotisserie Chicken brands worldwide in September 2026?
2 changes
In September 2026, Home Chef overtook COSORI to become the leader among rotisserie Chicken brands worldwide, with 34.3% estimated Share of Search.
In September 2026, Giant lost estimated Share of Search among rotisserie Chicken brands worldwide, from 15.3% to 12.6%.
Other head-to-heads among rotisserie Chicken brands
How each brand is measured
Brandwave collects information about searches that people make online using Giant’s and Home Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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