How popular isCOSORI in search?
In September 2026, there were an estimated 290K branded searches for COSORI worldwide which is down 6.4% over the last 12 months. COSORI holds 7.3% estimated Share of Search among air fryer brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does COSORI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Air fryer brands | 5th of 8 | 7.3% | Shown below |
| Food dehydrator brands | 4th of 5 | 0.66% | Show ranking |
| Dehydrator trays brands | 3rd of 3 | 0.02% | Show ranking |
Which air fryer brands compete with COSORI?
Share of Search by month for Ninja, Philips, Instant, Tefal, COSORI, Breville, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Instant | Tefal | COSORI | Breville | Russell Hobbs | Dreo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 26.1% | 14.2% | 14.7% | 7.6% | 3.4% | 5.3% | 0.91% |
| Nov 2025 | 30.2% | 21.2% | 14.8% | 16.1% | 8.1% | 4.3% | 4.5% | 0.76% |
| Dec 2025 | 30.3% | 24.7% | 13% | 13.8% | 8% | 4.6% | 4.7% | 0.98% |
| Jan 2026 | 29.6% | 22.3% | 14.9% | 15.4% | 8.4% | 3.6% | 4.7% | 1.1% |
| Feb 2026 | 29.4% | 25.2% | 12.5% | 15.5% | 8.4% | 3.7% | 4.6% | 0.79% |
| Mar 2026 | 28.8% | 23.7% | 14.9% | 15.2% | 8.2% | 3.6% | 4.7% | 0.92% |
| Apr 2026 | 31.5% | 25.6% | 13.2% | 13.4% | 7.1% | 3.9% | 4.3% | 1% |
| May 2026 | 28.2% | 25.3% | 13.5% | 16.1% | 6.8% | 3.9% | 4.4% | 1.8% |
| Jun 2026 | 31.1% | 24.5% | 13.1% | 13% | 6.4% | 3.8% | 4.3% | 3.9% |
| Jul 2026 | 27.4% | 29.4% | 13.5% | 11.5% | 6.7% | 4% | 4.3% | 3.3% |
| Aug 2026 | 29.3% | 26.9% | 14.5% | 12.3% | 8.1% | 3.5% | 3.9% | 1.6% |
| Sep 2026 | 29.4% | 25% | 14.4% | 14.4% | 7.3% | 4.2% | 3.9% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 1.1M | 0% | +0.1 points | |
| 2, held 2nd | 25% | 970K | -7.3% | -1.9 points | |
| 3, held 3rd | 14.4% | 561K | -0.34% | 0 points | |
| 4, held 4th | 14.4% | 560K | +17.2% | +2.1 points | |
| 5, held 5th | 7.3% | 286K | -9.5% | -0.8 points | |
| 6, moved from 7th to 6th | 4.2% | 165K | +22.2% | +0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.9% | 153K | 0% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.3% | 50.8K | -17.8% | -0.3 points |
1.
Ninja29.4%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Philips
25%
Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.
3.
Instant14.4%
Held 3rd. 561K estimated branded searches, -0.34% vs prior month. Share 0 points.
4.
Tefal
14.4%
Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +2.1 points.
5.
COSORI7.3%
Held 5th. 286K estimated branded searches, -9.5% vs prior month. Share -0.8 points.
6.
Breville
4.2%
Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
3.9%
Moved from 6th to 7th. 153K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Dreo1.3%
Held 8th. 50.8K estimated branded searches, -17.8% vs prior month. Share -0.3 points.
Compare search popularity between COSORI and its closest rivals
How has branded search demand for COSORI changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for COSORI worldwide fell from 310K to 290K.
- Across the 12 months ending September 2026, COSORI’s estimated Share of Search among air fryer brands worldwide peaked at 8.4% in February 2026 and was lowest at 6.4% in June 2026.
How did search popularity change for air fryer brands worldwide in September 2026?
6 changes
In September 2026, Breville overtook Russell Hobbs to rank 6th among air fryer brands worldwide, with 4.2% estimated Share of Search.
In September 2026, Tefal gained estimated Share of Search among air fryer brands worldwide, from 12.3% to 14.4%.
In September 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 26.9% to 25%.
In September 2026, COSORI lost estimated Share of Search among air fryer brands worldwide, from 8.1% to 7.3%.
Dreo’s estimated Share of Search among air fryer brands worldwide has lost ground for 3 months in a row, from 3.9% to 1.3% in September 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
How is COSORI measured?
Brandwave collects information about searches that people make online using COSORI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- air fryer cosori
- cosori
- cosori air fryer
- cosori dehydrator trays
- cosori food dehydrator
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Is COSORI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.