Brandwave

Giant vs Patagonia:Which is searched more?

In September 2026, Patagonia had more branded searches than Giant among frisbee brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to Giant’s 135K, and held an 18.5% Share of Search versus Giant’s 0.91%. These are worldwide searches for English-language branded terms.

Share of Search among frisbee brands worldwide in September 2026Which is more popular in search, Giant or Patagonia?
Giant0.91%135K searches
vs
Patagonia18.5%2.7M searches

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Which is more popular in search, Giant or Patagonia?

Compare the frisbee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giant and Patagonia among frisbee brands worldwide, by month

Share of Search by month for Patagonia, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthOrangePatagoniaRainbowMINIInnovaGiantBlueGlow
Oct 202551.3%22.9%15.3%6.8%2.1%0.92%0.61%<0.01%
Nov 202548.9%26.6%14.6%6.5%2%0.72%0.68%<0.01%
Dec 202551.4%22.9%15.3%6.8%2.1%0.76%0.74%<0.01%
Jan 202651.4%22.9%15.3%6.8%2.1%0.76%0.74%<0.01%
Feb 202648.7%21.7%17.7%7.9%2.4%0.87%0.7%<0.01%
Mar 202651.7%18.9%18.9%6.9%2.1%0.93%0.61%<0.01%
Apr 202650.5%18.4%18.4%8.2%2.5%1.4%0.62%0.01%
May 202648.5%17.7%21.6%7.9%2.4%1.3%0.57%0.01%
Jun 202648.6%17.7%21.7%7.9%2.4%1.1%0.57%0.02%
Jul 202648.6%17.7%21.7%7.9%2.4%1.1%0.68%0.02%
Aug 202648.6%17.7%21.7%7.9%2.4%1.1%0.7%0.02%
Sep 202650.7%18.5%18.5%8.2%2.5%0.91%0.6%0.02%

How has the Giant and Patagonia comparison changed over the last 12 months?

  • Patagonia was ahead of Giant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among frisbee brands worldwide moved from 0.92% to 0.91%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among frisbee brands worldwide moved from 22.9% to 18.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

How did search popularity change for frisbee brands worldwide in September 2026?

  1. In September 2026, Patagonia overtook Rainbow to rank 2nd among frisbee brands worldwide, with 18.5% estimated Share of Search.

  2. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among frisbee brands

How each brand is measured

Brandwave collects information about searches that people make online using Giant’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giant

1 branded search term

  • giant bike

Patagonia

1 branded search term

  • patagonia

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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