Giant vs Little Tikes:Which is searched more?
In September 2026, Little Tikes had more branded searches than Giant among bounce House brands worldwide. Little Tikes was estimated to have 165K branded searches compared to Giant’s 135K, and held a 4.6% Share of Search versus Giant’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giant or Little Tikes?
Compare the bounce house brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbie | MINI | Fisher-Price | Little Tikes | Giant | Pastel |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 30% | 7.4% | 3.3% | 4.1% | <0.01% |
| Nov 2025 | 53.2% | 29% | 10.7% | 3.9% | 3.2% | <0.01% |
| Dec 2025 | 58.2% | 25.9% | 9.6% | 3.5% | 2.9% | <0.01% |
| Jan 2026 | 55.9% | 30.5% | 7.5% | 2.7% | 3.4% | <0.01% |
| Feb 2026 | 52.3% | 34.9% | 5.7% | 3.1% | 3.9% | <0.01% |
| Mar 2026 | 55.9% | 30.5% | 6.1% | 3.4% | 4.1% | <0.01% |
| Apr 2026 | 55.4% | 30.2% | 6.1% | 3.3% | 5% | <0.01% |
| May 2026 | 50% | 33.3% | 6.7% | 4.5% | 5.5% | <0.01% |
| Jun 2026 | 51.5% | 34.4% | 5.7% | 3.8% | 4.6% | <0.01% |
| Jul 2026 | 50.9% | 33.9% | 6.8% | 3.8% | 4.6% | <0.01% |
| Aug 2026 | 50.9% | 33.9% | 6.8% | 3.8% | 4.6% | <0.01% |
| Sep 2026 | 50.9% | 33.9% | 6.8% | 4.6% | 3.8% | <0.01% |
How has the Giant and Little Tikes comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Little Tikes took it in November 2025, Giant took it in January 2026, Little Tikes took it in September 2026.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among bounce House brands worldwide moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among bounce House brands worldwide moved from 3.3% to 4.6%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for bounce House brands worldwide in September 2026?
2 changes
In September 2026, Little Tikes overtook Giant to rank 4th among bounce House brands worldwide, with 4.6% estimated Share of Search.
In September 2026, Giant lost estimated Share of Search among bounce House brands worldwide, from 4.6% to 3.8%.
Other head-to-heads among bounce House brands
How each brand is measured
Brandwave collects information about searches that people make online using Giant’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giant
1 branded search term
- giant bike
Little Tikes
1 branded search term
- little tikes
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