Barbie vs Little Tikes:Which is searched more?
In September 2026, Barbie had more branded searches than Little Tikes among bounce House brands worldwide. Barbie was estimated to have 1.8M branded searches compared to Little Tikes’ 165K, and held a 50.9% Share of Search versus Little Tikes’ 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barbie or Little Tikes?
Compare the bounce house brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barbie, Little Tikes. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbie | MINI | Fisher-Price | Little Tikes | Giant | Pastel |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 30% | 7.4% | 3.3% | 4.1% | <0.01% |
| Nov 2025 | 53.2% | 29% | 10.7% | 3.9% | 3.2% | <0.01% |
| Dec 2025 | 58.2% | 25.9% | 9.6% | 3.5% | 2.9% | <0.01% |
| Jan 2026 | 55.9% | 30.5% | 7.5% | 2.7% | 3.4% | <0.01% |
| Feb 2026 | 52.3% | 34.9% | 5.7% | 3.1% | 3.9% | <0.01% |
| Mar 2026 | 55.9% | 30.5% | 6.1% | 3.4% | 4.1% | <0.01% |
| Apr 2026 | 55.4% | 30.2% | 6.1% | 3.3% | 5% | <0.01% |
| May 2026 | 50% | 33.3% | 6.7% | 4.5% | 5.5% | <0.01% |
| Jun 2026 | 51.5% | 34.4% | 5.7% | 3.8% | 4.6% | <0.01% |
| Jul 2026 | 50.9% | 33.9% | 6.8% | 3.8% | 4.6% | <0.01% |
| Aug 2026 | 50.9% | 33.9% | 6.8% | 3.8% | 4.6% | <0.01% |
| Sep 2026 | 50.9% | 33.9% | 6.8% | 4.6% | 3.8% | <0.01% |
How has the Barbie and Little Tikes comparison changed over the last 12 months?
3 findings
- Barbie was ahead of Little Tikes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbie’s estimated Share of Search among bounce House brands worldwide moved from 55.2% to 50.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among bounce House brands worldwide moved from 3.3% to 4.6%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for bounce House brands worldwide in September 2026?
2 changes
In September 2026, Little Tikes overtook Giant to rank 4th among bounce House brands worldwide, with 4.6% estimated Share of Search.
Estimated monthly branded searches for Barbie worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Other head-to-heads among bounce House brands
How each brand is measured
Brandwave collects information about searches that people make online using Barbie’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barbie
1 branded search term
- barbie
Little Tikes
1 branded search term
- little tikes
Put your own brand in this comparison
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