Brandwave

How popular isLittle Tikes in search?

In September 2026, there were an estimated 165K branded searches for Little Tikes worldwide which is up 22.2% over the last 12 months. Little Tikes holds 10.4% estimated Share of Search among kids play equipment brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Plum63.3%
  2. Bestway10.4%
  3. Little Tikes10.4%
  4. Intex6.9%
  5. Keter4.7%
  6. Step23.8%
  7. Gonge0.23%
  8. TP Toys0.23%
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Where does Little Tikes compete?

Little Tikes is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids play equipment brands3rd of 810.4%Shown below
Sandpits2nd of 613.1%Show ranking
Swings2nd of 613.4%Show ranking
Trampoline brands2nd of 513.7%Show ranking
Climbing frames2nd of 613.7%Show ranking
Dollhouse brands2nd of 626.5%Show ranking
Play Kitchen brands2nd of 527.3%Show ranking
Art Easel brands2nd of 438.9%Show ranking
Ride on toys1st of 641.7%Show ranking
Playset brands1st of 480.4%Show ranking

Which kids play equipment brands compete with Little Tikes?

Little Tikes against kids play equipment brands worldwide, by month

Share of Search by month for Plum, Bestway, Little Tikes, Intex, Keter, Step2. The figures are in the table below the chart.

View monthly share of search table
MonthPlumBestwayLittle TikesIntexKeterStep2GongeTP Toys
Oct 202562.8%10.3%10.3%8.4%4.6%3.1%0.33%0.22%
Nov 202561%9.9%12.2%8.1%4.5%3.6%0.4%0.32%
Dec 202563.6%12.7%10.5%7%3.1%2.6%0.34%0.23%
Jan 202663%12.6%8.4%8.4%4.6%2.5%0.27%0.27%
Feb 202664.4%10.5%8.6%8.6%4.7%2.6%0.28%0.34%
Mar 202658.5%11.6%9.5%9.5%6.4%3.5%0.25%0.7%
Apr 202654.8%10.9%8.9%13.2%7.2%4%0.19%0.8%
May 202649.8%14.9%8.1%18.2%5.4%3%0.14%0.49%
Jun 202643.9%19.6%5.9%24%3.9%2.2%0.13%0.35%
Jul 202660%14.7%5.4%14.7%2.9%2%0.12%0.32%
Aug 202657%14%7.7%14%4.2%2.8%0.16%0.31%
Sep 202663.3%10.4%10.4%6.9%4.7%3.8%0.23%0.23%

  1. 1.Plum

    63.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +6.4 points.

  2. 2.Bestway

    10.4%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -3.5 points.

  3. 3.Little Tikes

    10.4%

    Moved from 4th to 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Intex

    6.9%

    Moved from 3rd to 4th. 110K estimated branded searches, -55.3% vs prior month. Share -7 points.

  5. 5.Keter

    4.7%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Step2

    3.8%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  7. 7.Gonge

    0.23%

    Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  8. 8.TP Toys

    0.23%

    Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Little Tikes and its closest rivals

Every comparison with Little Tikes

How has branded search demand for Little Tikes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Little Tikes worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide peaked at 12.2% in November 2025 and was lowest at 5.4% in July 2026.

How did search popularity change for kids play equipment brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Intex to rank 3rd among kids play equipment brands worldwide, with 10.4% estimated Share of Search.

  2. In September 2026, Plum gained estimated Share of Search among kids play equipment brands worldwide, from 57% to 63.3%.

  3. In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 2.8% to 3.8%.

  4. In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 14% to 6.9%.

  5. In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 14% to 10.4%.

  6. In September 2026, Gonge rose from 8th to 7th among kids play equipment brands worldwide.

How is Little Tikes measured?

Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • little tikes

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How the Brand Demand Index is measured

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