Brandwave

How popular isAdidas in search?

In September 2026, there were an estimated 21.8M branded searches for Adidas worldwide which is down 6.2% over the last 12 months. Adidas holds 24.7% estimated Share of Search among sneaker brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike27.5%
  2. Adidas24.7%
  3. New Balance12.5%
  4. Puma10.6%
  5. ASICS9.1%
  6. Skechers6.9%
  7. Vans6.1%
  8. Reebok2.3%
  9. Allbirds0.24%
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Where does Adidas compete?

Adidas is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands2nd of 924.7%Shown below
Trainers2nd of 628.5%Show ranking
Casual shoes brands2nd of 628.7%Show ranking
Football boot brands2nd of 630.7%Show ranking
Basketball shoe brands2nd of 531.2%Show ranking
Skate shoes brands2nd of 532.7%Show ranking
Rugby cleats brands2nd of 632.8%Show ranking
Gym bags2nd of 634%Show ranking
Golf shoes2nd of 635.3%Show ranking
Sports bra brands2nd of 535.9%Show ranking
Baseball cleats brands2nd of 436%Show ranking
Football cleats brands2nd of 436%Show ranking
Turf shoes brands2nd of 436%Show ranking
Sports bag brands2nd of 537%Show ranking
Netball shoe brands2nd of 537.1%Show ranking
Exercise mats2nd of 638.1%Show ranking
Footballs2nd of 639.3%Show ranking
Football brands2nd of 539.3%Show ranking
Indoor soccer shoes brands2nd of 339.3%Show ranking
Soccer boots brands2nd of 339.3%Show ranking
Rugby boot brands2nd of 539.4%Show ranking
Gym shoes2nd of 642.2%Show ranking
Cricket shoes1st of 643.3%Show ranking
Kids shoe brands2nd of 545.5%Show ranking
Golf shoe brands2nd of 447%Show ranking
Jump rope brands2nd of 547.2%Show ranking

Which sneaker brands compete with Adidas?

Adidas against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.2%25.4%14.8%9.8%8.4%6.7%4.8%2.5%0.39%
Nov 202529.7%26.9%13.7%8.9%6.5%6.2%5.4%2.3%0.36%
Dec 202529.4%26.2%13%9.1%7.6%5.8%6.3%2.3%0.35%
Jan 202631.5%23.8%12%9.9%8.5%6.6%4.8%2.5%0.38%
Feb 202628.9%25.9%13.2%10.5%7.7%5.9%5.2%2.3%0.35%
Mar 202628.8%26.3%13%10.6%7.7%5.9%5.1%2.3%0.42%
Apr 202626.1%24.4%14.4%11.6%8.5%6.5%4.7%2.1%1.8%
May 202624.4%26.3%11%15.2%8%7.4%5.3%2%0.37%
Jun 202626.9%27.8%12.3%10.1%8.7%6.8%4.9%2.2%0.4%
Jul 202626.8%28.3%12.1%10.2%8.9%5.4%5.8%2.2%0.27%
Aug 202624.7%26.2%13.4%11.2%9.7%6.1%6.5%2.1%0.21%
Sep 202627.5%24.7%12.5%10.6%9.1%6.9%6.1%2.3%0.24%

  1. 1.Nike

    27.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    24.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.

  3. 3.New Balance

    12.5%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.6%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    9.1%

    Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.Skechers

    6.9%

    Moved from 7th to 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    6.1%

    Moved from 6th to 7th. 5.4M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.24%

    Held 9th. 215K estimated branded searches, +<0.01% vs prior month. Share 0 points.

Compare search popularity between Adidas and its closest rivals

Every comparison with Adidas

How has branded search demand for Adidas changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 23.3M to 21.8M.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among sneaker brands worldwide decreased from 25.4% to 24.7%.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among sneaker brands worldwide peaked at 28.3% in July 2026 and was lowest at 23.8% in January 2026.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Skechers overtook Vans to rank 6th among sneaker brands worldwide, with 6.9% estimated Share of Search.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.2% to 24.7%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.4% to 12.5%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.2% to 10.6%.

  6. In September 2026, ASICS lost estimated Share of Search among sneaker brands worldwide, from 9.7% to 9.1%.

How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • adidas
  • adidas campus
  • adidas samba
  • adidas spezial

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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