Brandwave

How popular isTrade Assist?

In September 2026, people searched for Trade Assist by name about 1,900 times in New Zealand, a 6.7% increase from the previous year. These searches made up 13.5% of all New Zealand Hastings recruitment agency searches, placing Trade Assist third out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hastings recruitment agencies, Trade Assist appeared in one of the three answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Trade Assist is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. OneStaffShare of searches 36.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. AdeccoShare of searches 17.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Trade AssistShare of searches 13.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. TradestaffShare of searches 12.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. AWFShare of searches 10.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trade Assist was mentioned in one out of three: in one of the three ChatGPT answers. Trade Assist is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. Able Personnel3rd
  4. Tradestaff4th
  5. Rural Directions Recruitment & HR5th
  6. Trade Assist6th
  7. AWF–
  8. Populous People–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings recruitment agencies compete with Trade Assist?

Trade Assist against Hastings recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Adecco, Trade Assist, Tradestaff, AWF, Populous People, Able Personnel, Rural Directions Recruitment & HR. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoTrade AssistTradestaffAWFPopulous PeopleAble PersonnelRural Directions Recruitment & HR
Oct 202530%21.3%13.8%8.8%10%8.8%3.8%3.8%
Nov 202523.4%27%24.3%9.9%6.3%4.5%2.7%1.8%
Dec 202525%25%23.8%8.3%7.1%6%2.4%2.4%
Jan 202628.6%18.8%30.4%9.8%3.6%4.5%2.7%1.8%
Feb 202627%22.5%18%15.7%6.7%5.6%1.1%3.4%
Mar 202626.9%17.2%15.1%15.1%18.3%3.2%1.1%3.2%
Apr 202634.1%20%11.8%8.2%11.8%8.2%2.4%3.5%
May 202630.9%25%10.3%13.2%7.4%7.4%4.4%1.5%
Jun 202628.6%23.8%11.9%16.7%9.5%6%2.4%1.2%
Jul 202626.8%21.1%15.5%19.7%7%5.6%1.4%2.8%
Aug 202635.4%22.8%16.5%11.4%5.1%3.8%1.3%3.8%
Sep 202636.5%17.6%13.5%12.2%10.8%4.1%2.7%2.7%

  1. 1.OneStaff

    36.5%

    Held 1st. 270 estimated branded searches, -3.6% vs prior month. Share +1 points.

  2. 2.Adecco

    17.6%

    Held 2nd. 130 estimated branded searches, -27.8% vs prior month. Share -5.2 points.

  3. 3.Trade Assist

    13.5%

    Held 3rd. 100 estimated branded searches, -23.1% vs prior month. Share -2.9 points.

  4. 4.Tradestaff

    12.2%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.AWF

    10.8%

    Held 5th. 80 estimated branded searches, +100% vs prior month. Share +5.7 points.

  6. 6.Populous People

    4.1%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Able Personnel

    2.7%

    Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +1.4 points.

  8. 8.Rural Directions Recruitment & HR

    2.7%

    Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Trade Assist and its closest rivals

Every comparison with Trade Assist

32 comparisons

How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trade Assist in New Zealand rose from 1.8K to 1.9K.
  • Across the 12 months ending September 2026, Trade Assist’s share of searches among Hastings recruitment agencies in New Zealand peaked at 30.4% in January 2026 and was lowest at 10.3% in May 2026.

How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?

6 changes

  1. In September 2026, Able Personnel overtook Rural Directions Recruitment & HR to rank 7th among Hastings recruitment agencies in New Zealand, with 2.7% of the searches.

  2. In September 2026, AWF gained share of searches among Hastings recruitment agencies in New Zealand, from 5.1% to 10.8%.

  3. In September 2026, OneStaff gained share of searches among Hastings recruitment agencies in New Zealand, from 35.4% to 36.5%.

  4. In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%.

  5. In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%.

  6. In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%.

How are Trade Assist’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Trade Assist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Trade Assist
  • trade assist hastings
  • trade assist jobs
  • trade assist recruitment
  • tradeassist

Do you work for Trade Assist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trade Assist compete?

Trade Assist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies7th of 136%Show ranking
Trades and industrial recruitment3rd of 1310%Show ranking
Christchurch recruitment agencies3rd of 915.4%Show ranking
Wellington recruitment agencies7th of 95.9%Show ranking
Hastings recruitment agencies3rd of 813.5%Shown above
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