Wellington recruitment agencies in New Zealand:Which brands are most popular in search?
In August 2026, Beyond Recruitment was the most searched among wellington recruitment agencies in New Zealand, with an estimated 430 branded searches and 34.1% estimated Share of Search within this set.
Beyond Recruitment34.1%
Madison Recruitment26.2%Hays19.8%
McLaren Recruitment13.5%
Alpha Recruitment6.3%
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Share of SearchLeaderboard
Compare Wellington recruitment agencies using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Recruitment, Madison Recruitment, Hays, McLaren Recruitment, Alpha Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Recruitment | Madison Recruitment | Hays | McLaren Recruitment | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.5% | 24.4% | 9.4% | 7.9% |
| Nov 2025 | 34.5% | 21.8% | 26.1% | 8.4% | 9.2% |
| Dec 2025 | 32.9% | 23.2% | 25.6% | 11% | 7.3% |
| Jan 2026 | 33.1% | 23.4% | 22.6% | 12.9% | 8.1% |
| Feb 2026 | 32.4% | 22.3% | 27.7% | 10.8% | 6.8% |
| Mar 2026 | 32.9% | 19.6% | 27.2% | 12% | 8.2% |
| Apr 2026 | 34.7% | 25% | 24.2% | 10.5% | 5.6% |
| May 2026 | 36.2% | 22.4% | 25% | 10.5% | 5.9% |
| Jun 2026 | 35.6% | 22.2% | 23% | 9.6% | 9.6% |
| Jul 2026 | 38.5% | 22.3% | 19.2% | 13.1% | 6.9% |
| Aug 2026 | 34.1% | 26.2% | 19.8% | 13.5% | 6.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 430 | -14% | -4.3 points | |
| 2, held 2nd | 26.2% | 330 | +13.8% | +3.9 points | |
| 3, held 3rd | 19.8% | 250 | 0% | +0.6 points | |
| 4, held 4th | 13.5% | 170 | 0% | +0.4 points | |
| 5, held 5th | 6.3% | 80 | -11.1% | -0.6 points |
34.1%
held 1st · 430 estimated branded searches · -14% vs prior month · -4.3 points
26.2%
held 2nd · 330 estimated branded searches · +13.8% vs prior month · +3.9 points
3.
19.8%
held 3rd · 250 estimated branded searches · 0% vs prior month · +0.6 points
13.5%
held 4th · 170 estimated branded searches · 0% vs prior month · +0.4 points
6.3%
held 5th · 80 estimated branded searches · -11.1% vs prior month · -0.6 points
Compare search popularity between leading brands
- Beyond Recruitment vs Madison Recruitment: compare search popularity
- Beyond Recruitment vs McLaren Recruitment: compare search popularity
- Beyond Recruitment vs Alpha Recruitment: compare search popularity
- Madison Recruitment vs McLaren Recruitment: compare search popularity
- Madison Recruitment vs Alpha Recruitment: compare search popularity
- Hays vs McLaren Recruitment: compare search popularity
- Hays vs Alpha Recruitment: compare search popularity
- McLaren Recruitment vs Alpha Recruitment: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wellington recruitment agencies in New Zealand?
5 brands
In August 2026, Beyond Recruitment was the most searched among wellington recruitment agencies in New Zealand, with an estimated 430 branded searches and 34.1% estimated Share of Search within this set. Madison Recruitment is in 2nd place, 7.9 percentage points behind at 26.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Beyond Recruitment | 37.8% → 34.1% | 38.5%Jul 2026 | 32.4%Feb 2026 | 1st |
| Madison Recruitment | 20.5% → 26.2% | 26.2%Aug 2026 | 19.6%Mar 2026 | 3rd → 2nd |
| Hays | 24.4% → 19.8% | 27.7%Feb 2026 | 19.2%Jul 2026 | 2nd → 3rd |
| McLaren Recruitment | 9.4% → 13.5% | 13.5%Aug 2026 | 8.4%Nov 2025 | 4th |
| Alpha Recruitment | 7.9% → 6.3% | 9.6%Jun 2026 | 5.6%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 37.8% to 34.1%.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 20.5% to 26.2%.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 24.4% to 19.8%.
- Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 9.4% to 13.5%.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 7.9% to 6.3%.
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 38.5% in July 2026 and was lowest at 32.4% in February 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 26.2% in August 2026 and was lowest at 19.6% in March 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 27.7% in February 2026 and was lowest at 19.2% in July 2026.
- Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 13.5% in August 2026 and was lowest at 8.4% in November 2025.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 9.6% in June 2026 and was lowest at 5.6% in April 2026.
- Across the 11 months ending August 2026, Madison Recruitment rose from 3rd to 2nd among wellington recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, Hays fell from 2nd to 3rd among wellington recruitment agencies in New Zealand.
How did search popularity change for New Zealand wellington recruitment agencies in August 2026?
5 changes
In August 2026, Madison Recruitment gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 22.3% to 26.2%.
In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 19.2% to 19.8%.
In August 2026, Beyond Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 38.5% to 34.1%.
In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 6.9% to 6.3%.
Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.
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