How popular isTrade Assist?
In September 2026, people searched for Trade Assist by name about 1,900 times in New Zealand, a 6.7% increase from the previous year. These searches made up 5.9% of all New Zealand Wellington recruitment agency searches, placing Trade Assist seventh out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Wellington recruitment agencies, Trade Assist appeared in two of the five answers and was the fifth most recommended of the nine.
Trade Assist is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.
Beyond RecruitmentShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Robert WaltersShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Madison RecruitmentShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th- Archway RecruitmentShare of searches 10.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Trade AssistShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trade Assist was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Assist is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Wellington, New Zealand for a new employee?”
Searched Google, AI Overview
“wellington recruitment agency”
Searched Google, AI Overview
“job agency wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington recruitment agencies compete with Trade Assist?
Share of searches by month for Beyond Recruitment, Robert Walters, Madison Recruitment, Archway Recruitment, Hays, McLaren Recruitment, Trade Assist, Alpha Recruitment, Key Skills Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beyond Recruitment | Robert Walters | Madison Recruitment | Archway Recruitment | Hays | McLaren Recruitment | Trade Assist | Alpha Recruitment | Key Skills Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 19.5% | 13.4% | 14.6% | 10.4% | 6.7% | 3% | 3.7% | 4.3% |
| Nov 2025 | 22.8% | 17.9% | 15.9% | 13.8% | 11.7% | 6.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 21.6% | 25.5% | 14.7% | 9.8% | 10.8% | 6.9% | 4.9% | 2.9% | 2.9% |
| Jan 2026 | 23.2% | 18.3% | 16.2% | 12% | 9.9% | 9.9% | 3.5% | 3.5% | 3.5% |
| Feb 2026 | 24% | 19.2% | 16.2% | 9% | 12.6% | 8.4% | 4.2% | 3.6% | 3% |
| Mar 2026 | 20.2% | 24.2% | 13.6% | 12.1% | 8.6% | 8.6% | 4.5% | 4% | 4% |
| Apr 2026 | 21.7% | 21.1% | 15.1% | 11.2% | 11.2% | 7.9% | 3.3% | 3.3% | 5.3% |
| May 2026 | 21.9% | 26.2% | 14.8% | 9.8% | 9.8% | 8.2% | 2.7% | 3.3% | 3.3% |
| Jun 2026 | 23.5% | 22.9% | 12.4% | 14.7% | 8.2% | 6.5% | 2.4% | 4.1% | 5.3% |
| Jul 2026 | 22.6% | 27.1% | 13% | 13.6% | 6.2% | 8.5% | 1.7% | 2.8% | 4.5% |
| Aug 2026 | 20.8% | 20.1% | 17% | 11.9% | 6.9% | 9.4% | 5.7% | 3.1% | 5% |
| Sep 2026 | 26.1% | 20.9% | 12.4% | 10.5% | 9.2% | 7.2% | 5.9% | 3.9% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.1% | 400 | +21.2% | +5.4 points | |
| 2, held 2nd | 20.9% | 320 | 0% | +0.8 points | |
| 3, held 3rd | 12.4% | 190 | -29.6% | -4.6 points | |
| 4, held 4th | 10.5% | 160 | -15.8% | -1.5 points | |
| 5, moved from 6th to 5th | 9.2% | 140 | +27.3% | +2.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.2% | 110 | -26.7% | -2.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.9% | 90 | 0% | +0.2 points | |
| 8, moved from 9th to 8th | 3.9% | 60 | +20% | +0.8 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.9% | 60 | -25% | -1.1 pointsmoved from 8th to 9th |
26.1%
Held 1st. 400 estimated branded searches, +21.2% vs prior month. Share +5.4 points.
20.9%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +0.8 points.
12.4%
Held 3rd. 190 estimated branded searches, -29.6% vs prior month. Share -4.6 points.
10.5%
Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -1.5 points.
5.
Hays9.2%
Moved from 6th to 5th. 140 estimated branded searches, +27.3% vs prior month. Share +2.2 points.
7.2%
Moved from 5th to 6th. 110 estimated branded searches, -26.7% vs prior month. Share -2.2 points.
5.9%
Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
3.9%
Moved from 9th to 8th. 60 estimated branded searches, +20% vs prior month. Share +0.8 points.
3.9%
Moved from 8th to 9th. 60 estimated branded searches, -25% vs prior month. Share -1.1 points.
Compare popularity between Trade Assist and its closest rivals
Every comparison with Trade Assist
32 comparisons
- Adecco vs Trade Assist
- AWF vs Trade Assist
- Hirestaff vs Trade Assist
- OneStaff vs Trade Assist
- Randstad vs Trade Assist
- Trade Assist vs Tradestaff
- Trade Assist vs Tribe Recruitment
- Dynamix Recruitment vs Trade Assist
- Frog Recruitment vs Trade Assist
- Tech 5 Recruitment vs Trade Assist
- Graham Consulting vs Trade Assist
- Ryan Recruitment vs Trade Assist
- Enterprise Recruitment vs Trade Assist
- Labourforce vs Trade Assist
- Apex Recruitment vs Trade Assist
- Trade Assist vs Unite Recruit
- NZ Recruit vs Trade Assist
- Madison Recruitment vs Trade Assist
- Lynx Recruitment vs Trade Assist
- Techtrade Recruitment vs Trade Assist
- ManpowerGroup vs Trade Assist
- Drake vs Trade Assist
- Allied Workforce vs Trade Assist
- Advanced Personnel Recruitment vs Trade Assist
- Personnel Touch vs Trade Assist
- Robert Walters vs Trade Assist
- Mills Recruitment vs Trade Assist
- Archway Recruitment vs Trade Assist
- Beyond Recruitment vs Trade Assist
- McLaren Recruitment vs Trade Assist
- Alpha Recruitment vs Trade Assist
- Key Skills Recruitment vs Trade Assist
How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trade Assist in New Zealand rose from 1.8K to 1.9K.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Wellington recruitment agencies in New Zealand increased from 3% to 5.9%.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Wellington recruitment agencies in New Zealand peaked at 5.9% in September 2026 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Trade Assist rose from 9th to 7th among Wellington recruitment agencies in New Zealand.
How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?
6 changes
In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches.
In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches.
In September 2026, Beyond Recruitment gained share of searches among Wellington recruitment agencies in New Zealand, from 20.8% to 26.1%.
In September 2026, Robert Walters gained share of searches among Wellington recruitment agencies in New Zealand, from 20.1% to 20.9%.
In September 2026, Madison Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 17% to 12.4%.
In September 2026, McLaren Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 9.4% to 7.2%.
How are Trade Assist’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Trade Assist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist recruitment
- tradeassist
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Where does Trade Assist compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Temp staffing agencies | 7th of 13 | 6% | Show ranking |
| Trades and industrial recruitment | 3rd of 13 | 10% | Show ranking |
| Christchurch recruitment agencies | 3rd of 9 | 15.4% | Show ranking |
| Wellington recruitment agencies | 7th of 9 | 5.9% | Shown above |
| Hastings recruitment agencies | 3rd of 8 | 13.5% | Show ranking |
Is Trade Assist your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.