Brandwave

Graham Consulting vs Trade Assist:Which is more popular?

In September 2026, Graham Consulting and Trade Assist were level in searches among Christchurch recruitment agencies in New Zealand, with an estimated 490 versus 480 branded searches, at 15.7% and 15.4% of the total. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Trade Assist appeared in all three answers and Graham Consulting in none.

Among Christchurch recruitment agencies in New Zealand in September 2026

Who do people search for more?

Graham Consulting and Trade Assist are searched for about as often as each other.

Graham Consulting 490 searchesTrade Assist 480 searches

Who does AI mention more?

Trade Assist, mentioned in every answer we collected

Trade Assist in 3 of 3Graham Consulting in 0 of 3

Who does AI recommend more?

Trade Assist, the only one of the two named

Trade Assist first in 3Graham Consulting never named

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trade Assist appeared in all three answers. Graham Consulting did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Graham Consulting or Trade Assist more popular in search?

This chart shows how often people search Google for Graham Consulting and Trade Assist by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

Graham Consulting and Trade Assist among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Graham Consulting, Trade Assist. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentGraham ConsultingTrade AssistEnterprise RecruitmentNZ RecruitMadison RecruitmentHaysRobert WaltersTalent Hive
Oct 202531%7.7%20.6%14.3%7.3%6.3%5.9%5.9%1%
Nov 202531.7%7.8%21%14.6%6%6.8%7.5%3.9%0.71%
Dec 202532.6%7.6%17.4%12%9.2%9.8%8.2%2.7%0.54%
Jan 202627.2%8.2%17.9%15.3%9.7%8.6%6.7%5.2%1.1%
Feb 202631.5%9.7%14%14.7%11.5%6.1%6.5%5%1.1%
Mar 202629%10.7%15.6%16.3%8.5%7.5%7.2%4.6%0.65%
Apr 202631.8%12.1%13.9%14.6%9.3%6.4%6.1%5%0.71%
May 202635.7%9.9%13.8%14.5%9.2%6.4%4.9%4.9%0.71%
Jun 202630.2%8.4%14.4%15%11.7%10.2%6.3%3.3%0.6%
Jul 202634%11.4%13.1%11.4%10.8%7.4%5.1%5.7%1%
Aug 202630.4%22.3%11.7%12%6.3%7.8%5.1%3.3%0.9%
Sep 202632.4%15.7%15.4%10.9%8.3%7.4%4.8%4.5%0.64%

How has the Graham Consulting and Trade Assist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?

2 changes

  1. In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, Graham Consulting lost share of searches among Christchurch recruitment agencies in New Zealand, from 22.3% to 15.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Graham Consulting’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graham Consulting

5 branded search terms

  • graham consulting
  • graham consulting jobs
  • graham consulting recruitment
  • graham consulting services
  • grahamconsulting

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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