Brandwave

How popular isHays?

In September 2026, people searched for Hays by name about 2,040 times in New Zealand, a 13.2% decrease from the previous year. These searches made up 4.8% of all New Zealand Christchurch recruitment agency searches, placing Hays seventh out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Hays appeared in one of the three answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Hays is the seventh most searched of 9 competitors and the seventh most recommended in AI answers.

  1. Ryan RecruitmentShare of searches 32.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Graham ConsultingShare of searches 15.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Trade AssistShare of searches 15.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Enterprise RecruitmentShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. HaysShare of searches 4.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hays was mentioned in one out of three: in one of the three ChatGPT answers. Hays is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch recruitment agencies compete with Hays?

Hays against Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Ryan Recruitment, Graham Consulting, Trade Assist, Enterprise Recruitment, NZ Recruit, Madison Recruitment, Hays, Robert Walters. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentGraham ConsultingTrade AssistEnterprise RecruitmentNZ RecruitMadison RecruitmentHaysRobert WaltersTalent Hive
Oct 202531%7.7%20.6%14.3%7.3%6.3%5.9%5.9%1%
Nov 202531.7%7.8%21%14.6%6%6.8%7.5%3.9%0.71%
Dec 202532.6%7.6%17.4%12%9.2%9.8%8.2%2.7%0.54%
Jan 202627.2%8.2%17.9%15.3%9.7%8.6%6.7%5.2%1.1%
Feb 202631.5%9.7%14%14.7%11.5%6.1%6.5%5%1.1%
Mar 202629%10.7%15.6%16.3%8.5%7.5%7.2%4.6%0.65%
Apr 202631.8%12.1%13.9%14.6%9.3%6.4%6.1%5%0.71%
May 202635.7%9.9%13.8%14.5%9.2%6.4%4.9%4.9%0.71%
Jun 202630.2%8.4%14.4%15%11.7%10.2%6.3%3.3%0.6%
Jul 202634%11.4%13.1%11.4%10.8%7.4%5.1%5.7%1%
Aug 202630.4%22.3%11.7%12%6.3%7.8%5.1%3.3%0.9%
Sep 202632.4%15.7%15.4%10.9%8.3%7.4%4.8%4.5%0.64%

  1. 1.Ryan Recruitment

    32.4%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Graham Consulting

    15.7%

    Held 2nd. 490 estimated branded searches, -33.8% vs prior month. Share -6.6 points.

  3. 3.Trade Assist

    15.4%

    Moved from 4th to 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.6 points.

  4. 4.Enterprise Recruitment

    10.9%

    Moved from 3rd to 4th. 340 estimated branded searches, -15% vs prior month. Share -1.2 points.

  5. 5.NZ Recruit

    8.3%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +2 points.

  6. 6.Madison Recruitment

    7.4%

    Moved from 5th to 6th. 230 estimated branded searches, -11.5% vs prior month. Share -0.5 points.

  7. 7.Hays

    4.8%

    Held 7th. 150 estimated branded searches, -11.8% vs prior month. Share -0.3 points.

  8. 8.Robert Walters

    4.5%

    Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share +1.2 points.

  9. 9.Talent Hive

    0.64%

    Held 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Hays and its closest rivals

Every comparison with Hays

13 comparisons

How has branded search demand for Hays changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hays in New Zealand fell from 2.4K to 2K.
  • Across the 12 months ending September 2026, Hays’ share of searches among Christchurch recruitment agencies in New Zealand decreased from 5.9% to 4.8%.
  • Across the 12 months ending September 2026, Hays’ share of searches among Christchurch recruitment agencies in New Zealand peaked at 8.2% in December 2025 and was lowest at 4.8% in September 2026.

How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?

6 changes

  1. In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, NZ Recruit overtook Madison Recruitment to rank 5th among Christchurch recruitment agencies in New Zealand, with 8.3% of the searches.

  3. In September 2026, Ryan Recruitment gained share of searches among Christchurch recruitment agencies in New Zealand, from 30.4% to 32.4%.

  4. In September 2026, Robert Walters gained share of searches among Christchurch recruitment agencies in New Zealand, from 3.3% to 4.5%.

  5. In September 2026, Graham Consulting lost share of searches among Christchurch recruitment agencies in New Zealand, from 22.3% to 15.7%.

  6. In September 2026, Enterprise Recruitment lost share of searches among Christchurch recruitment agencies in New Zealand, from 12% to 10.9%.

How are Hays’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hays
  • hays dunedin
  • hays labour hire
  • hays recruitment
  • hays tauranga
  • hays temp agency

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How the Brand Demand Index is measured

Where does Hays compete?

Hays is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies13th of 130.04%Show ranking
Auckland recruitment agencies7th of 95.8%Show ranking
Christchurch recruitment agencies7th of 94.8%Shown above
Wellington recruitment agencies5th of 99.2%Show ranking
Dunedin recruitment agencies9th of 92.2%Show ranking
Tauranga recruitment agencies5th of 82.9%Show ranking
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Is Hays your brand?

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