Hays vs McLaren Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than McLaren Recruitment among wellington recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to McLaren Recruitment’s 350, and held a 39.1% Share of Search versus McLaren Recruitment’s 3.4%.
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Which is more popular in search, Hays or McLaren Recruitment?
Compare Wellington recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, McLaren Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Hays | Madison Recruitment | Beyond Recruitment | Alpha Recruitment | McLaren Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.8% | 16.3% | 14.8% | 2.4% |
| Nov 2025 | 43.8% | 22.5% | 15.4% | 16.1% | 2.2% |
| Dec 2025 | 42.2% | 26.8% | 13.9% | 15.4% | 1.6% |
| Jan 2026 | 43.5% | 27.1% | 14.1% | 12.3% | 3% |
| Feb 2026 | 40.7% | 28.6% | 14.9% | 12.6% | 3.2% |
| Mar 2026 | 43.2% | 23.3% | 15.3% | 15.4% | 2.7% |
| Apr 2026 | 42.9% | 21.3% | 16.6% | 16.7% | 2.5% |
| May 2026 | 41.2% | 22.7% | 16.8% | 16.8% | 2.5% |
| Jun 2026 | 39.4% | 23.3% | 17.1% | 17.5% | 2.6% |
| Jul 2026 | 37.9% | 23.5% | 18.4% | 16.9% | 3.4% |
| Aug 2026 | 39.1% | 23% | 18.5% | 16% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Hays and McLaren Recruitment comparison changed over the last 12 months?
3 findings
- Hays was ahead of McLaren Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand moved from 42.8% to 39.1%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 2.4% to 3.4%, and its estimated monthly branded searches moved from 240 to 350.
How did search popularity change for New Zealand wellington recruitment agencies in August 2026?
2 changes
In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%.
Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and McLaren Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
McLaren Recruitment
4 branded search terms
- mclaren recruitment
- mclaren recruitment agency
- mclaren recruitment wellington
- mclaren.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.