Brandwave

How popular isHays in search?

In August 2026, there were an estimated 4.1K branded searches for Hays in New Zealand which is down 6.9% over the last 11 months. Hays holds 25.9% estimated Share of Search among New Zealand auckland recruitment agencies and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Coverstaff35.6%
  2. Hays25.9%
  3. Madison Recruitment15.2%
  4. Randstad12.6%
  5. Alpha Recruitment10.6%
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Which auckland recruitment agencies compete with Hays?

Hays against auckland recruitment agencies in New Zealand, by month

Share of Search by month for Coverstaff, Hays, Madison Recruitment, Randstad, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffHaysMadison RecruitmentRandstadAlpha Recruitment
Oct 202522.4%19.2%10.7%41.2%6.6%
Nov 202532.8%27.6%14.2%15.3%10.2%
Dec 202530.4%27.6%17.5%14.4%10.1%
Jan 202632.4%29%18.1%12.3%8.2%
Feb 202633.9%27.2%19.1%11.3%8.4%
Mar 202632.3%29.4%15.9%11.9%10.5%
Apr 202630.4%29.7%14.7%13.6%11.6%
May 202630.3%28.7%15.8%13.5%11.7%
Jun 202632%27.5%16.3%11.9%12.3%
Jul 202633.1%26.2%16.2%12.8%11.7%
Aug 202635.6%25.9%15.2%12.6%10.6%
Sep 2026—————

  1. 1.Coverstaff

    35.6%

    held 1st · 5.6K estimated branded searches · +10.1% vs prior month · +2.5 points

  2. 2.Hays

    25.9%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · -0.3 points

  3. 3.Madison Recruitment

    15.2%

    held 3rd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  4. 4.Randstad

    12.6%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · -0.2 points

  5. 5.Alpha Recruitment

    10.6%

    held 5th · 1.7K estimated branded searches · -6.7% vs prior month · -1 points

Compare search popularity between Hays and its closest rivals

How has branded search demand for Hays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hays in New Zealand fell from 4.4K to 4.1K.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand increased from 19.2% to 25.9%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 29.7% in April 2026 and was lowest at 19.2% in October 2025.
  • Across the 11 months ending August 2026, Hays rose from 3rd to 2nd among auckland recruitment agencies in New Zealand.

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%.

  4. Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

Which christchurch recruitment agencies compete with Hays?

Hays against christchurch recruitment agencies in New Zealand, by month

Share of Search by month for Hays, Madison Recruitment, Ryan Recruitment, Graham Consulting, NZ Recruit. The figures are in the table below the chart.

View monthly share of search table
MonthHaysMadison RecruitmentRyan RecruitmentGraham ConsultingNZ Recruit
Oct 202548.4%26.9%11.2%9.7%3.8%
Nov 202551.1%26.2%11.1%7.9%3.7%
Dec 202547.8%30.4%10.6%6.7%4.4%
Jan 202648.2%30%9.8%7.7%4.3%
Feb 202644.3%31.1%10.2%8.9%5.5%
Mar 202650.3%27.2%9.4%8%5.1%
Apr 202650.9%25.2%10.5%8.5%4.9%
May 202647.7%26.3%13.3%8.1%4.5%
Jun 202645.4%26.9%13.9%8.3%5.5%
Jul 202642.7%26.4%17.3%8.8%4.8%
Aug 202643.2%25.3%14%13.7%3.8%
Sep 2026—————

  1. 1.Hays

    43.2%

    held 1st · 4.1K estimated branded searches · +1.2% vs prior month · +0.5 points

  2. 2.Madison Recruitment

    25.3%

    held 2nd · 2.4K estimated branded searches · -4% vs prior month · -1.1 points

  3. 3.Ryan Recruitment

    14%

    held 3rd · 1.3K estimated branded searches · -19% vs prior month · -3.3 points

  4. 4.Graham Consulting

    13.7%

    held 4th · 1.3K estimated branded searches · +55.4% vs prior month · +4.9 points

  5. 5.NZ Recruit

    3.8%

    held 5th · 360 estimated branded searches · -20% vs prior month · -1 points

Compare search popularity between Hays and its closest rivals

How has branded search demand for Hays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand decreased from 48.4% to 43.2%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand peaked at 51.1% in November 2025 and was lowest at 42.7% in July 2026.

How did search popularity change for New Zealand christchurch recruitment agencies in August 2026?

  1. In August 2026, Graham Consulting gained estimated Share of Search among christchurch recruitment agencies in New Zealand, from 8.8% to 13.7%.

  2. In August 2026, Ryan Recruitment lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 17.3% to 14%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 26.4% to 25.3%.

  4. In August 2026, NZ Recruit lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 4.8% to 3.8%.

Which dunedin recruitment agencies compete with Hays?

Hays against dunedin recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Hays, Platinum Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoHaysPlatinum RecruitmentSelect RecruitmentDKW Recruitment Group
Oct 202549.9%26.6%18.3%2.7%1.8%0.75%
Nov 202548.6%26.5%19.3%3.1%1.7%0.78%
Dec 202548.1%28.2%17.5%2.5%1.5%2.2%
Jan 202646.7%28.2%20.2%2.9%1.4%0.65%
Feb 202649.4%27.3%18.8%3%0.93%0.55%
Mar 202644.6%29.8%21.2%2.5%1.1%0.77%
Apr 202643.8%28.6%21.9%2.9%1.9%0.85%
May 202647.8%28.2%19.1%2.7%1.4%0.89%
Jun 202648.4%28.3%17.7%3%1.7%0.97%
Jul 202645.6%30.9%17.9%3.2%1.5%0.89%
Aug 202646.4%30.3%18.8%3%1%0.46%
Sep 2026——————

  1. 1.OneStaff

    46.4%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.9 points

  2. 2.Adecco

    30.3%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.7 points

  3. 3.Hays

    18.8%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.9 points

  4. 4.Platinum Recruitment

    3%

    held 4th · 660 estimated branded searches · -8.3% vs prior month · -0.2 points

  5. 5.Select Recruitment

    1%

    held 5th · 220 estimated branded searches · -35.3% vs prior month · -0.5 points

  6. 6.DKW Recruitment Group

    0.46%

    held 6th · 100 estimated branded searches · -50% vs prior month · -0.4 points

Compare search popularity between Hays and its closest rivals

How has branded search demand for Hays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 21.9% in April 2026 and was lowest at 17.5% in December 2025.

How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

  1. In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%.

  2. In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.6% to 46.4%.

  3. In August 2026, Adecco lost estimated Share of Search among dunedin recruitment agencies in New Zealand, from 30.9% to 30.3%.

  4. Estimated monthly branded searches for Select Recruitment in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

  5. Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

Which tauranga recruitment agencies compete with Hays?

Hays against tauranga recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Hays, Madison Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffHaysMadison RecruitmentRyan + AlexanderJigsaw StaffingThe Staffroom
Oct 202562.8%23%12.8%0.58%0.58%0.26%
Nov 202561.8%24.5%12.6%0.47%0.47%0.1%
Dec 202561.7%22.5%14.3%0.74%0.61%0.13%
Jan 202658.1%25.2%15.7%0.7%0.3%0.1%
Feb 202659.5%22.6%15.9%0.71%0.92%0.31%
Mar 202656.8%26.9%14.5%0.73%0.73%0.24%
Apr 202656.1%28.1%13.9%0.86%0.86%0.17%
May 202660.6%24.2%13.4%0.77%0.92%0.15%
Jun 202662.1%22.7%13.4%0.68%0.94%0.16%
Jul 202659.8%23.5%14.5%0.76%1.3%0.12%
Aug 202659.3%24%14.1%1.3%1.1%0.29%
Sep 2026——————

  1. 1.OneStaff

    59.3%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -0.5 points

  2. 2.Hays

    24%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · +0.5 points

  3. 3.Madison Recruitment

    14.1%

    held 3rd · 2.4K estimated branded searches · -4% vs prior month · -0.5 points

  4. 4.Ryan + Alexander

    1.3%

    moved from 5th to 4th · 220 estimated branded searches · +69.2% vs prior month · +0.5 points

  5. 5.Jigsaw Staffing

    1.1%

    moved from 4th to 5th · 180 estimated branded searches · -18.2% vs prior month · -0.2 points

  6. 6.The Staffroom

    0.29%

    held 6th · 50 estimated branded searches · +150% vs prior month · +0.2 points

Compare search popularity between Hays and its closest rivals

How has branded search demand for Hays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 23% to 24%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 28.1% in April 2026 and was lowest at 22.5% in December 2025.

How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?

  1. In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%.

  2. In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.5% to 24%.

  3. In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 59.8% to 59.3%.

  4. Estimated monthly branded searches for Jigsaw Staffing in New Zealand rose 63.6% over 11 measured months, from 110 to 180 in August 2026.

Which temp staffing agencies compete with Hays?

Hays against temp staffing agencies in New Zealand, by month

Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoTradestaffHaysRandstadDrakeAllied WorkforceManpowerGroup
Oct 202522.9%19.6%15.7%33.7%4.9%1.4%1.7%
Nov 202528.5%29.3%20.7%11.5%5.8%2.4%1.7%
Dec 202532.3%27.1%20%10.5%6.8%1.9%1.4%
Jan 202630.2%28.4%21.6%9.2%7.7%1.6%1.3%
Feb 202631.5%27.3%21.7%9%7.4%1.8%1.3%
Mar 202631.2%27.7%22.1%8.9%6.3%2.1%1.6%
Apr 202629.7%27.3%22.7%10.4%6.4%2%1.6%
May 202630.4%29.7%20.5%9.7%6.6%1.9%1.2%
Jun 202631.5%31.2%19.7%8.5%6.2%1.8%1.2%
Jul 202632%31.1%18.5%9.1%6.1%1.8%1.4%
Aug 202630.9%30.9%19.2%9.3%6.9%1.6%1.2%
Sep 2026———————

  1. 1.Adecco

    30.9%

    held 1st · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  2. 2.Tradestaff

    30.9%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · -0.2 points

  3. 3.Hays

    19.2%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points

  4. 4.Randstad

    9.3%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points

  5. 5.Drake

    6.9%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.8 points

  6. 6.Allied Workforce

    1.6%

    held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points

  7. 7.ManpowerGroup

    1.2%

    held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points

Compare search popularity between Hays and its closest rivals

How has branded search demand for Hays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand increased from 15.7% to 19.2%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand peaked at 22.7% in April 2026 and was lowest at 15.7% in October 2025.
  • Across the 11 months ending August 2026, Hays rose from 4th to 3rd among temp staffing agencies in New Zealand.

How did search popularity change for New Zealand temp staffing agencies in August 2026?

  1. In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.

  2. In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.

  3. In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.

  4. Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

  6. Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

Which wellington recruitment agencies compete with Hays?

Hays against wellington recruitment agencies in New Zealand, by month

Share of Search by month for Hays, Madison Recruitment, Beyond Recruitment, Alpha Recruitment, McLaren Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthHaysMadison RecruitmentBeyond RecruitmentAlpha RecruitmentMcLaren Recruitment
Oct 202542.8%23.8%16.3%14.8%2.4%
Nov 202543.8%22.5%15.4%16.1%2.2%
Dec 202542.2%26.8%13.9%15.4%1.6%
Jan 202643.5%27.1%14.1%12.3%3%
Feb 202640.7%28.6%14.9%12.6%3.2%
Mar 202643.2%23.3%15.3%15.4%2.7%
Apr 202642.9%21.3%16.6%16.7%2.5%
May 202641.2%22.7%16.8%16.8%2.5%
Jun 202639.4%23.3%17.1%17.5%2.6%
Jul 202637.9%23.5%18.4%16.9%3.4%
Aug 202639.1%23%18.5%16%3.4%
Sep 2026—————

  1. 1.Hays

    39.1%

    held 1st · 4.1K estimated branded searches · +1.2% vs prior month · +1.2 points

  2. 2.Madison Recruitment

    23%

    held 2nd · 2.4K estimated branded searches · -4% vs prior month · -0.5 points

  3. 3.Beyond Recruitment

    18.5%

    held 3rd · 1.9K estimated branded searches · -1% vs prior month · +0.2 points

  4. 4.Alpha Recruitment

    16%

    held 4th · 1.7K estimated branded searches · -6.7% vs prior month · -0.8 points

  5. 5.McLaren Recruitment

    3.4%

    held 5th · 350 estimated branded searches · -2.8% vs prior month · 0 points

Compare search popularity between Hays and its closest rivals

How has branded search demand for Hays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 42.8% to 39.1%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 43.8% in November 2025 and was lowest at 37.9% in July 2026.

How did search popularity change for New Zealand wellington recruitment agencies in August 2026?

  1. In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 16.9% to 16%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 23.5% to 23%.

  4. Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand has gained ground for 3 months in a row, from 16.8% to 18.5% in August 2026.

  5. Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026.

How is Hays measured?

Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • hays
  • hays auckland
  • hays christchurch
  • hays dunedin
  • hays labour hire
  • hays new zealand
  • hays nz
  • hays recruitment
  • hays tauranga
  • hays temp agency
  • hays wellington
  • hays.net.nz

Do you work for Hays? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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