How popular isHays?
In September 2026, people searched for Hays by name about 2,040 times in New Zealand, a 13.2% decrease from the previous year. These searches made up 0.04% of all New Zealand temp staffing agency searches, placing Hays 13th out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about temp staffing agencies, Hays appeared in one of the five answers and was the ninth most recommended of the 13.
Hays is the 13th most searched of 13 competitors and the ninth most recommended in AI answers.
OneStaffShare of searches 27.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
TradestaffShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AWFShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AdeccoShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HaysShare of searches 0.04%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top temp staffing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hays was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hays is the ninth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AWF1st
Hirestaff2nd
Trade Assist3rd- OneStaff4th
- Tribe Recruitment5th
- Adecco6th
Drake7th
Frog Recruitment8th- Hays9th
- Allied Workforce10th
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about temp staffing agencies
5 answers
Asked ChatGPT
“Which temp staffing agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best temp staffing agencies in New Zealand?”
Asked ChatGPT
“What's the best temp staffing agency in New Zealand for temporary workers?”
Searched Google, AI Overview
“best temp staffing agency”
Searched Google, AI Overview
“contract staffing agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which temp staffing agencies compete with Hays?
Share of searches by month for OneStaff, Tradestaff, AWF, Adecco, Randstad, Hirestaff, Trade Assist, Tribe Recruitment, Frog Recruitment, Hays. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | AWF | Adecco | Randstad | Hirestaff | Trade Assist | Tribe Recruitment | Frog Recruitment | ManpowerGroup | Drake | Allied Workforce | Hays |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 16.2% | 12.8% | 9.4% | 8.7% | 4.6% | 5.7% | 6.8% | 1.4% | 1.4% | 0.53% | 0.78% | 0.04% |
| Nov 2025 | 29.5% | 19% | 15.1% | 9% | 3.5% | 6.5% | 6.5% | 6.5% | 1.6% | 0.96% | 0.58% | 1.1% | 0.03% |
| Dec 2025 | 32.9% | 18.4% | 11.6% | 10% | 4.3% | 6.3% | 6.3% | 6.3% | 1.5% | 0.87% | 0.58% | 0.92% | 0.05% |
| Jan 2026 | 30.2% | 19.6% | 12.9% | 11.1% | 3.7% | 5.7% | 6.8% | 5.7% | 1.7% | 0.79% | 0.82% | 0.86% | 0.04% |
| Feb 2026 | 32.5% | 17.4% | 13.9% | 10% | 4% | 6.2% | 6.2% | 6.2% | 1.5% | 0.81% | 0.69% | 0.81% | 0.04% |
| Mar 2026 | 29.1% | 18.8% | 14.9% | 10.8% | 4.5% | 5.4% | 5.4% | 6.4% | 1.6% | 1.1% | 0.71% | 1.2% | 0.03% |
| Apr 2026 | 28.8% | 18.4% | 14.6% | 10.9% | 5.4% | 6.5% | 4.1% | 6.5% | 1.9% | 1.1% | 0.73% | 1.1% | 0.04% |
| May 2026 | 31.5% | 19.5% | 12.8% | 9.8% | 4.8% | 6.7% | 4.6% | 5.7% | 2.6% | 0.78% | 0.5% | 0.85% | 0.04% |
| Jun 2026 | 31.7% | 19.7% | 12.8% | 11.3% | 3.6% | 6.8% | 3.6% | 5.7% | 2.6% | 0.71% | 0.71% | 0.82% | 0.04% |
| Jul 2026 | 27.8% | 20.7% | 13.6% | 12% | 5% | 6% | 3.8% | 6% | 2.2% | 0.98% | 0.79% | 0.94% | 0.04% |
| Aug 2026 | 27.9% | 21.1% | 11.2% | 10.3% | 5.1% | 7.3% | 5% | 7.3% | 2.3% | 0.77% | 0.85% | 0.81% | 0.04% |
| Sep 2026 | 27.6% | 20.4% | 13.5% | 10% | 6.1% | 6% | 6% | 6% | 2.2% | 0.79% | 0.71% | 0.67% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.6% | 7.4K | +1.7% | -0.4 points | |
| 2, held 2nd | 20.4% | 5.5K | -0.37% | -0.7 points | |
| 3, held 3rd | 13.5% | 3.6K | +24.1% | +2.3 points | |
| 4, held 4th | 10% | 2.7K | 0% | -0.3 points | |
| 5, moved from 7th to 5th | 6.1% | 1.6K | +24.2% | +1.1 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 6% | 1.6K | -15.8% | -1.3 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 6% | 1.6K | +23.1% | +1 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 6% | 1.6K | -15.8% | -1.3 pointsmoved from 6th to 8th | |
| 9, held 9th | 2.2% | 590 | 0% | -0.1 points | |
| 10, moved from 12th to 10th | 0.79% | 210 | +5% | 0 pointsmoved from 12th to 10th | |
| 11, moved from 10th to 11th | 0.71% | 190 | -13.6% | -0.1 pointsmoved from 10th to 11th | |
| 12, moved from 11th to 12th | 0.67% | 180 | -14.3% | -0.1 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.04% | 10 | 0% | 0 points |
1.
OneStaff27.6%
Held 1st. 7.4K estimated branded searches, +1.7% vs prior month. Share -0.4 points.
20.4%
Held 2nd. 5.5K estimated branded searches, -0.37% vs prior month. Share -0.7 points.
3.
AWF13.5%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.3 points.
4.
Adecco10%
Held 4th. 2.7K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Randstad6.1%
Moved from 7th to 5th. 1.6K estimated branded searches, +24.2% vs prior month. Share +1.1 points.
6%
Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.
6%
Moved from 8th to 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.
Moved from 6th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.
2.2%
Held 9th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.79%
Moved from 12th to 10th. 210 estimated branded searches, +5% vs prior month. Share 0 points.
11.
Drake0.71%
Moved from 10th to 11th. 190 estimated branded searches, -13.6% vs prior month. Share -0.1 points.
0.67%
Moved from 11th to 12th. 180 estimated branded searches, -14.3% vs prior month. Share -0.1 points.
13.
Hays0.04%
Held 13th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Hays and its closest rivals
Every comparison with Hays
13 comparisons
- Alpha Recruitment vs Hays
- Coverstaff vs Hays
- Hays vs Madison Recruitment
- 84 Recruitment vs Hays
- Enterprise Recruitment vs Hays
- Graham Consulting vs Hays
- Hays vs NZ Recruit
- Hays vs Ryan Recruitment
- Archway Recruitment vs Hays
- Beyond Recruitment vs Hays
- Hays vs Robert Walters
- Hays vs McLaren Recruitment
- Hays vs Key Skills Recruitment
How has branded search demand for Hays changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hays in New Zealand fell from 2.4K to 2K.
- Across the 12 months ending September 2026, Hays’ share of searches among temp staffing agencies in New Zealand held steady at 0.04%.
How did search popularity change for New Zealand temp staffing agencies in September 2026?
6 changes
In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches.
In September 2026, Trade Assist overtook Tribe Recruitment to rank 7th among temp staffing agencies in New Zealand, with 6% of the searches.
In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%.
In September 2026, Hirestaff lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.
In September 2026, Tribe Recruitment lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.
In September 2026, Tradestaff lost share of searches among temp staffing agencies in New Zealand, from 21.1% to 20.4%.
How are Hays’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hays
- hays dunedin
- hays labour hire
- hays recruitment
- hays tauranga
- hays temp agency
Do you work for Hays? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hays compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Temp staffing agencies | 13th of 13 | 0.04% | Shown above |
| Auckland recruitment agencies | 7th of 9 | 5.8% | Show ranking |
| Christchurch recruitment agencies | 7th of 9 | 4.8% | Show ranking |
| Wellington recruitment agencies | 5th of 9 | 9.2% | Show ranking |
| Dunedin recruitment agencies | 9th of 9 | 2.2% | Show ranking |
| Tauranga recruitment agencies | 5th of 8 | 2.9% | Show ranking |
Is Hays your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.