Hays vs NZ Recruit:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than NZ Recruit among christchurch recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to NZ Recruit’s 360, and held a 43.2% Share of Search versus NZ Recruit’s 3.8%.
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Which is more popular in search, Hays or NZ Recruit?
Compare Christchurch recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, NZ Recruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Hays | Madison Recruitment | Ryan Recruitment | Graham Consulting | NZ Recruit |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 11.2% | 9.7% | 3.8% |
| Nov 2025 | 51.1% | 26.2% | 11.1% | 7.9% | 3.7% |
| Dec 2025 | 47.8% | 30.4% | 10.6% | 6.7% | 4.4% |
| Jan 2026 | 48.2% | 30% | 9.8% | 7.7% | 4.3% |
| Feb 2026 | 44.3% | 31.1% | 10.2% | 8.9% | 5.5% |
| Mar 2026 | 50.3% | 27.2% | 9.4% | 8% | 5.1% |
| Apr 2026 | 50.9% | 25.2% | 10.5% | 8.5% | 4.9% |
| May 2026 | 47.7% | 26.3% | 13.3% | 8.1% | 4.5% |
| Jun 2026 | 45.4% | 26.9% | 13.9% | 8.3% | 5.5% |
| Jul 2026 | 42.7% | 26.4% | 17.3% | 8.8% | 4.8% |
| Aug 2026 | 43.2% | 25.3% | 14% | 13.7% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Hays and NZ Recruit comparison changed over the last 12 months?
3 findings
- Hays was ahead of NZ Recruit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 48.4% to 43.2%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, NZ Recruit’s estimated Share of Search among christchurch recruitment agencies in New Zealand held steady at 3.8%, and its estimated monthly branded searches moved from 340 to 360.
How did search popularity change for New Zealand christchurch recruitment agencies in August 2026?
1 change
In August 2026, NZ Recruit lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 4.8% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and NZ Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
NZ Recruit
4 branded search terms
- nz recruit
- nz recruit christchurch
- nz recruit jobs
- nzrecruit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.