How popular isTrade Assist?
In September 2026, people searched for Trade Assist by name about 1,900 times in New Zealand, a 6.7% increase from the previous year. These searches made up 15.4% of all New Zealand Christchurch recruitment agency searches, placing Trade Assist third out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Trade Assist appeared in all answers and was the second most recommended of the nine.
Trade Assist is the third most searched of 9 competitors and the second most recommended in AI answers.
Ryan RecruitmentShare of searches 32.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Graham ConsultingShare of searches 15.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Trade AssistShare of searches 15.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Enterprise RecruitmentShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
NZ RecruitShare of searches 8.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Trade Assist appeared in all three answers. Trade Assist is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryan Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- Trade Assist3 of 3Named in 3 of 3 ChatGPT answers
- Enterprise Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Robert Walters2 of 3Named in 2 of 3 ChatGPT answers- Talent Hive2 of 3Named in 2 of 3 ChatGPT answers
Madison Recruitment1 of 3Named in 1 of 3 ChatGPT answers
Hays1 of 3Named in 1 of 3 ChatGPT answers- Graham Consulting0 of 3Named in 0 of 3 ChatGPT answers
- NZ Recruit0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Christchurch, New Zealand for new staff?”
Searched Google, AI Overview
“recruitment agency christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruiters christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch recruitment agencies compete with Trade Assist?
Share of searches by month for Ryan Recruitment, Graham Consulting, Trade Assist, Enterprise Recruitment, NZ Recruit, Madison Recruitment, Hays, Robert Walters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryan Recruitment | Graham Consulting | Trade Assist | Enterprise Recruitment | NZ Recruit | Madison Recruitment | Hays | Robert Walters | Talent Hive |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 7.7% | 20.6% | 14.3% | 7.3% | 6.3% | 5.9% | 5.9% | 1% |
| Nov 2025 | 31.7% | 7.8% | 21% | 14.6% | 6% | 6.8% | 7.5% | 3.9% | 0.71% |
| Dec 2025 | 32.6% | 7.6% | 17.4% | 12% | 9.2% | 9.8% | 8.2% | 2.7% | 0.54% |
| Jan 2026 | 27.2% | 8.2% | 17.9% | 15.3% | 9.7% | 8.6% | 6.7% | 5.2% | 1.1% |
| Feb 2026 | 31.5% | 9.7% | 14% | 14.7% | 11.5% | 6.1% | 6.5% | 5% | 1.1% |
| Mar 2026 | 29% | 10.7% | 15.6% | 16.3% | 8.5% | 7.5% | 7.2% | 4.6% | 0.65% |
| Apr 2026 | 31.8% | 12.1% | 13.9% | 14.6% | 9.3% | 6.4% | 6.1% | 5% | 0.71% |
| May 2026 | 35.7% | 9.9% | 13.8% | 14.5% | 9.2% | 6.4% | 4.9% | 4.9% | 0.71% |
| Jun 2026 | 30.2% | 8.4% | 14.4% | 15% | 11.7% | 10.2% | 6.3% | 3.3% | 0.6% |
| Jul 2026 | 34% | 11.4% | 13.1% | 11.4% | 10.8% | 7.4% | 5.1% | 5.7% | 1% |
| Aug 2026 | 30.4% | 22.3% | 11.7% | 12% | 6.3% | 7.8% | 5.1% | 3.3% | 0.9% |
| Sep 2026 | 32.4% | 15.7% | 15.4% | 10.9% | 8.3% | 7.4% | 4.8% | 4.5% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 1K | 0% | +2 points | |
| 2, held 2nd | 15.7% | 490 | -33.8% | -6.6 points | |
| 3, moved from 4th to 3rd | 15.4% | 480 | +23.1% | +3.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.9% | 340 | -15% | -1.2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.3% | 260 | +23.8% | +2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.4% | 230 | -11.5% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.8% | 150 | -11.8% | -0.3 points | |
| 8, held 8th | 4.5% | 140 | +27.3% | +1.2 points | |
| 9, held 9th | 0.64% | 20 | -33.3% | -0.3 points |
32.4%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2 points.
15.7%
Held 2nd. 490 estimated branded searches, -33.8% vs prior month. Share -6.6 points.
15.4%
Moved from 4th to 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.6 points.
10.9%
Moved from 3rd to 4th. 340 estimated branded searches, -15% vs prior month. Share -1.2 points.
8.3%
Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +2 points.
7.4%
Moved from 5th to 6th. 230 estimated branded searches, -11.5% vs prior month. Share -0.5 points.
7.
Hays4.8%
Held 7th. 150 estimated branded searches, -11.8% vs prior month. Share -0.3 points.
4.5%
Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share +1.2 points.
0.64%
Held 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Compare popularity between Trade Assist and its closest rivals
Every comparison with Trade Assist
32 comparisons
- Adecco vs Trade Assist
- AWF vs Trade Assist
- Hirestaff vs Trade Assist
- OneStaff vs Trade Assist
- Randstad vs Trade Assist
- Trade Assist vs Tradestaff
- Trade Assist vs Tribe Recruitment
- Dynamix Recruitment vs Trade Assist
- Frog Recruitment vs Trade Assist
- Tech 5 Recruitment vs Trade Assist
- Graham Consulting vs Trade Assist
- Ryan Recruitment vs Trade Assist
- Enterprise Recruitment vs Trade Assist
- Labourforce vs Trade Assist
- Apex Recruitment vs Trade Assist
- Trade Assist vs Unite Recruit
- NZ Recruit vs Trade Assist
- Madison Recruitment vs Trade Assist
- Lynx Recruitment vs Trade Assist
- Techtrade Recruitment vs Trade Assist
- ManpowerGroup vs Trade Assist
- Drake vs Trade Assist
- Allied Workforce vs Trade Assist
- Advanced Personnel Recruitment vs Trade Assist
- Personnel Touch vs Trade Assist
- Robert Walters vs Trade Assist
- Mills Recruitment vs Trade Assist
- Archway Recruitment vs Trade Assist
- Beyond Recruitment vs Trade Assist
- McLaren Recruitment vs Trade Assist
- Alpha Recruitment vs Trade Assist
- Key Skills Recruitment vs Trade Assist
How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trade Assist in New Zealand rose from 1.8K to 1.9K.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Christchurch recruitment agencies in New Zealand decreased from 20.6% to 15.4%.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Christchurch recruitment agencies in New Zealand peaked at 21% in November 2025 and was lowest at 11.7% in August 2026.
- Across the 12 months ending September 2026, Trade Assist fell from 2nd to 3rd among Christchurch recruitment agencies in New Zealand.
How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?
6 changes
In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches.
In September 2026, NZ Recruit overtook Madison Recruitment to rank 5th among Christchurch recruitment agencies in New Zealand, with 8.3% of the searches.
In September 2026, Ryan Recruitment gained share of searches among Christchurch recruitment agencies in New Zealand, from 30.4% to 32.4%.
In September 2026, Robert Walters gained share of searches among Christchurch recruitment agencies in New Zealand, from 3.3% to 4.5%.
In September 2026, Graham Consulting lost share of searches among Christchurch recruitment agencies in New Zealand, from 22.3% to 15.7%.
In September 2026, Enterprise Recruitment lost share of searches among Christchurch recruitment agencies in New Zealand, from 12% to 10.9%.
How are Trade Assist’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Trade Assist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist recruitment
- tradeassist
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Where does Trade Assist compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Temp staffing agencies | 7th of 13 | 6% | Show ranking |
| Trades and industrial recruitment | 3rd of 13 | 10% | Show ranking |
| Christchurch recruitment agencies | 3rd of 9 | 15.4% | Shown above |
| Wellington recruitment agencies | 7th of 9 | 5.9% | Show ranking |
| Hastings recruitment agencies | 3rd of 8 | 13.5% | Show ranking |
Is Trade Assist your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.