Brandwave

Hirestaff vs Trade Assist:Which is more popular?

In September 2026, Hirestaff and Trade Assist were level in searches among temp staffing agencies in New Zealand, with an estimated 1.6K branded searches each, at 6% of the total each. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Hirestaff appeared in four of the five answers and Trade Assist in three. Hirestaff was mentioned before Trade Assist in every answer that named either.

Among temp staffing agencies in New Zealand in September 2026

Who do people search for more?

Hirestaff and Trade Assist are searched for about as often as each other.

Hirestaff 1.6K searchesTrade Assist 1.6K searches

Who does AI mention more?

Hirestaff, mentioned in 4 of 5 answers, Trade Assist in 3

Hirestaff in 4 of 5Trade Assist in 3 of 5

Who does AI recommend more?

Hirestaff, named ahead of Trade Assist in 4 of 4 answers

Hirestaff first in 4Trade Assist never first

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hirestaff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trade Assist was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hirestaff was listed before Trade Assist in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hirestaff or Trade Assist more popular in search?

This chart shows how often people search Google for Hirestaff and Trade Assist by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

Hirestaff and Trade Assist among temp staffing agencies in New Zealand, by month

Share of searches by month for Hirestaff, Trade Assist. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

How has the Hirestaff and Trade Assist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in September 2026?

3 changes

  1. In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches.

  2. In September 2026, Trade Assist overtook Tribe Recruitment to rank 7th among temp staffing agencies in New Zealand, with 6% of the searches.

  3. In September 2026, Hirestaff lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hirestaff’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hirestaff

1 branded search term

  • hirestaff

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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