Brandwave

Temp staffing agencies in New Zealand:Which brands are most popular in search?

Adecco and Tradestaff share the highest estimated Share of Search among temp staffing agencies in New Zealand, at 30.9% in August 2026.

Share of Search, August 2026
  1. Adecco30.9%
  2. Tradestaff30.9%
  3. Hays19.2%
  4. Randstad9.3%
  5. Drake6.9%
  6. Allied Workforce1.6%
  7. ManpowerGroup1.2%

Follow temp staffing agencies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among temp staffing agencies in New Zealand, by month

Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoTradestaffHaysRandstadDrakeAllied WorkforceManpowerGroup
Oct 202522.9%19.6%15.7%33.7%4.9%1.4%1.7%
Nov 202528.5%29.3%20.7%11.5%5.8%2.4%1.7%
Dec 202532.3%27.1%20%10.5%6.8%1.9%1.4%
Jan 202630.2%28.4%21.6%9.2%7.7%1.6%1.3%
Feb 202631.5%27.3%21.7%9%7.4%1.8%1.3%
Mar 202631.2%27.7%22.1%8.9%6.3%2.1%1.6%
Apr 202629.7%27.3%22.7%10.4%6.4%2%1.6%
May 202630.4%29.7%20.5%9.7%6.6%1.9%1.2%
Jun 202631.5%31.2%19.7%8.5%6.2%1.8%1.2%
Jul 202632%31.1%18.5%9.1%6.1%1.8%1.4%
Aug 202630.9%30.9%19.2%9.3%6.9%1.6%1.2%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Adecco

    30.9%

    held 1st · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  2. 2.Tradestaff

    30.9%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · -0.2 points

  3. 3.Hays

    19.2%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points

  4. 4.Randstad

    9.3%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points

  5. 5.Drake

    6.9%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.8 points

  6. 6.Allied Workforce

    1.6%

    held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points

  7. 7.ManpowerGroup

    1.2%

    held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among temp staffing agencies in New Zealand?

Adecco and Tradestaff share the highest estimated Share of Search among temp staffing agencies in New Zealand, at 30.9% in August 2026.

New Zealand temp staffing agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adecco22.9% → 30.9%32.3%Dec 202522.9%Oct 20252nd → 1st
Tradestaff19.6% → 30.9%31.2%Jun 202619.6%Oct 20253rd → 2nd
Hays15.7% → 19.2%22.7%Apr 202615.7%Oct 20254th → 3rd
Randstad33.7% → 9.3%33.7%Oct 20258.5%Jun 20261st → 4th
Drake4.9% → 6.9%7.7%Jan 20264.9%Oct 20255th
Allied Workforce1.4% → 1.6%2.4%Nov 20251.4%Oct 20257th → 6th
ManpowerGroup1.7% → 1.2%1.7%Oct 20251.2%Jun 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand increased from 22.9% to 30.9%.
  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand increased from 19.6% to 30.9%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand increased from 15.7% to 19.2%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand decreased from 33.7% to 9.3%.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand increased from 4.9% to 6.9%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 32.3% in December 2025 and was lowest at 22.9% in October 2025.
  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 31.2% in June 2026 and was lowest at 19.6% in October 2025.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand peaked at 22.7% in April 2026 and was lowest at 15.7% in October 2025.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 33.7% in October 2025 and was lowest at 8.5% in June 2026.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 7.7% in January 2026 and was lowest at 4.9% in October 2025.
  • Across the 11 months ending August 2026, Adecco rose from 2nd to 1st among temp staffing agencies in New Zealand.
  • Across the 11 months ending August 2026, Tradestaff rose from 3rd to 2nd among temp staffing agencies in New Zealand.
  • Across the 11 months ending August 2026, Hays rose from 4th to 3rd among temp staffing agencies in New Zealand.
  • Across the 11 months ending August 2026, Randstad fell from 1st to 4th among temp staffing agencies in New Zealand.
  • Across the 11 months ending August 2026, Allied Workforce rose from 7th to 6th among temp staffing agencies in New Zealand.
  • Across the 11 months ending August 2026, ManpowerGroup fell from 6th to 7th among temp staffing agencies in New Zealand.

How did search popularity change for New Zealand temp staffing agencies in August 2026?

  1. In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.

  2. In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.

  3. In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.

  4. Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

  6. Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

  7. Estimated monthly branded searches for Allied Workforce in New Zealand fell 17.5% over 11 measured months, from 400 to 330 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record