Brandwave

How popular isAWF?

In September 2026, people searched for AWF by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 13.5% of all New Zealand temp staffing agency searches, placing AWF third out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about temp staffing agencies, AWF appeared in four of the five answers and was the most recommended of the 13.

Search and AI answers in September 2026

AWF is the third most searched of 13 competitors and the most recommended in AI answers.

  1. OneStaffShare of searches 27.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. TradestaffShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AWFShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. RandstadShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

AWF website (opens in a new tab)

Follow AWF and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AWF is the most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which temp staffing agencies compete with AWF?

AWF against temp staffing agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff, AWF, Adecco, Randstad, Hirestaff, Trade Assist, Tribe Recruitment, Frog Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

  1. 1.OneStaff

    27.6%

    Held 1st. 7.4K estimated branded searches, +1.7% vs prior month. Share -0.4 points.

  2. 2.Tradestaff

    20.4%

    Held 2nd. 5.5K estimated branded searches, -0.37% vs prior month. Share -0.7 points.

  3. 3.AWF

    13.5%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.3 points.

  4. 4.Adecco

    10%

    Held 4th. 2.7K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Randstad

    6.1%

    Moved from 7th to 5th. 1.6K estimated branded searches, +24.2% vs prior month. Share +1.1 points.

  6. 6.Hirestaff

    6%

    Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  7. 7.Trade Assist

    6%

    Moved from 8th to 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.

  8. 8.Tribe Recruitment

    6%

    Moved from 6th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  9. 9.Frog Recruitment

    2.2%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.ManpowerGroup

    0.79%

    Moved from 12th to 10th. 210 estimated branded searches, +5% vs prior month. Share 0 points.

  11. 11.Drake

    0.71%

    Moved from 10th to 11th. 190 estimated branded searches, -13.6% vs prior month. Share -0.1 points.

  12. 12.Allied Workforce

    0.67%

    Moved from 11th to 12th. 180 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  13. 13.Hays

    0.04%

    Held 13th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between AWF and its closest rivals

Every comparison with AWF

13 comparisons

How has branded search demand for AWF changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWF in New Zealand held steady, from 4.4K to 4.6K.
  • Across the 12 months ending September 2026, AWF’s share of searches among temp staffing agencies in New Zealand increased from 12.8% to 13.5%.
  • Across the 12 months ending September 2026, AWF’s share of searches among temp staffing agencies in New Zealand peaked at 15.1% in November 2025 and was lowest at 11.2% in August 2026.

How did search popularity change for New Zealand temp staffing agencies in September 2026?

6 changes

  1. In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches.

  2. In September 2026, Trade Assist overtook Tribe Recruitment to rank 7th among temp staffing agencies in New Zealand, with 6% of the searches.

  3. In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%.

  4. In September 2026, Hirestaff lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.

  5. In September 2026, Tribe Recruitment lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%.

  6. In September 2026, Tradestaff lost share of searches among temp staffing agencies in New Zealand, from 21.1% to 20.4%.

How are AWF’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AWF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awf
  • awf hastings
  • awf jobs
  • awf labour hire
  • awf nelson
  • awf recruitment
  • awf whanganui

Do you work for AWF? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AWF compete?

AWF is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies3rd of 1313.5%Shown above
Hastings recruitment agencies5th of 810.8%Show ranking
Nelson recruitment agencies4th of 714.7%Show ranking
Whanganui recruitment agencies1st of 547.1%Show ranking
Whangarei recruitment agencies2nd of 525.9%Show ranking
Creator with pink hair and a pink jacket

Is AWF your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free