Brandwave

Allied Workforce vs AWF:Which is more popular?

In September 2026, AWF had more branded searches than Allied Workforce among temp staffing agencies in New Zealand. AWF had about 3,600 branded searches, while Allied Workforce had 180. AWF made up 13.5% of all temp staffing agency searches we track, and Allied Workforce accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, AWF appeared in four of the five answers and Allied Workforce in two. AWF was mentioned before Allied Workforce in every answer that named either.

Among temp staffing agencies in New Zealand in September 2026

Who do people search for more?

AWF, about 20 searches for every 1 for Allied Workforce

AWF 3.6K searchesAllied Workforce 180 searches

Who does AI mention more?

AWF, mentioned in 4 of 5 answers, Allied Workforce in 2

AWF in 4 of 5Allied Workforce in 2 of 5

Who does AI recommend more?

AWF, named ahead of Allied Workforce in 4 of 4 answers

AWF first in 4Allied Workforce never first

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allied Workforce was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWF was listed before Allied Workforce in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Allied Workforce or AWF more popular in search?

This chart shows how often people search Google for Allied Workforce and AWF by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

Allied Workforce and AWF among temp staffing agencies in New Zealand, by month

Share of searches by month for AWF, Allied Workforce. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

How has the Allied Workforce and AWF comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in September 2026?

2 changes

  1. In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%.

  2. In September 2026, Allied Workforce fell from 11th to 12th among temp staffing agencies in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Allied Workforce’s and AWF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allied Workforce

3 branded search terms

  • allied workforce
  • allied workforce penrose
  • alliedworkforce

AWF

1 branded search term

  • awf

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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