Brandwave

How popular isAllied Workforce in search?

In August 2026, there were an estimated 330 branded searches for Allied Workforce in New Zealand which is down 17.5% over the last 11 months. Allied Workforce holds 1.6% estimated Share of Search among New Zealand temp staffing agencies and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Adecco30.9%
  2. Tradestaff30.9%
  3. Hays19.2%
  4. Randstad9.3%
  5. Drake6.9%
  6. Allied Workforce1.6%
  7. ManpowerGroup1.2%
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Which temp staffing agencies compete with Allied Workforce?

Allied Workforce against temp staffing agencies in New Zealand, by month

Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake, Allied Workforce. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoTradestaffHaysRandstadDrakeAllied WorkforceManpowerGroup
Oct 202522.9%19.6%15.7%33.7%4.9%1.4%1.7%
Nov 202528.5%29.3%20.7%11.5%5.8%2.4%1.7%
Dec 202532.3%27.1%20%10.5%6.8%1.9%1.4%
Jan 202630.2%28.4%21.6%9.2%7.7%1.6%1.3%
Feb 202631.5%27.3%21.7%9%7.4%1.8%1.3%
Mar 202631.2%27.7%22.1%8.9%6.3%2.1%1.6%
Apr 202629.7%27.3%22.7%10.4%6.4%2%1.6%
May 202630.4%29.7%20.5%9.7%6.6%1.9%1.2%
Jun 202631.5%31.2%19.7%8.5%6.2%1.8%1.2%
Jul 202632%31.1%18.5%9.1%6.1%1.8%1.4%
Aug 202630.9%30.9%19.2%9.3%6.9%1.6%1.2%
Sep 2026———————

  1. 1.Adecco

    30.9%

    held 1st · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  2. 2.Tradestaff

    30.9%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · -0.2 points

  3. 3.Hays

    19.2%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points

  4. 4.Randstad

    9.3%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points

  5. 5.Drake

    6.9%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.8 points

  6. 6.Allied Workforce

    1.6%

    held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points

  7. 7.ManpowerGroup

    1.2%

    held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points

Compare search popularity between Allied Workforce and its closest rivals

How has branded search demand for Allied Workforce changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Allied Workforce in New Zealand fell from 400 to 330.
  • Across the 11 months ending August 2026, Allied Workforce rose from 7th to 6th among temp staffing agencies in New Zealand.

How did search popularity change for New Zealand temp staffing agencies in August 2026?

  1. In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.

  2. In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.

  3. In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.

  4. Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

  6. Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

How is Allied Workforce measured?

Brandwave collects information about searches that people make online using Allied Workforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • allied workforce
  • allied workforce new zealand
  • allied workforce nz
  • allied workforce penrose
  • alliedworkforce
  • awf co nz

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How the Brand Demand Index is measured

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