Allied Workforce vs ManpowerGroup:Which is more popular by branded search in New Zealand?
In August 2026, Allied Workforce had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Allied Workforce was estimated to have 330 branded searches compared to ManpowerGroup’s 260, and held a 1.7% Share of Search versus ManpowerGroup’s 1.3%.
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Which is more popular in search, Allied Workforce or ManpowerGroup?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allied Workforce, ManpowerGroup. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.3% | 16.7% | 35.9% | 2.8% | 1.5% | 1.8% |
| Nov 2025 | 28.8% | 28.2% | 22.6% | 12.5% | 3.3% | 2.7% | 1.8% |
| Dec 2025 | 32.9% | 26.5% | 22.1% | 11.5% | 3.4% | 2.1% | 1.6% |
| Jan 2026 | 31.1% | 27.6% | 23.8% | 10.1% | 4.1% | 1.8% | 1.5% |
| Feb 2026 | 32.4% | 26.3% | 24% | 10% | 3.9% | 1.9% | 1.5% |
| Mar 2026 | 32.1% | 26.6% | 24% | 9.7% | 3.5% | 2.3% | 1.8% |
| Apr 2026 | 30.6% | 25.7% | 25% | 11.4% | 3.4% | 2.2% | 1.7% |
| May 2026 | 31.3% | 28.6% | 22.8% | 10.7% | 3.2% | 2.1% | 1.3% |
| Jun 2026 | 32.2% | 30.1% | 21.7% | 9.4% | 3.3% | 2% | 1.3% |
| Jul 2026 | 33.2% | 30.1% | 20.1% | 9.9% | 3.2% | 2% | 1.6% |
| Aug 2026 | 31.6% | 30.4% | 20.9% | 10.2% | 3.8% | 1.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Allied Workforce and ManpowerGroup comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Allied Workforce took it in November 2025.
- Across the 11 months ending August 2026, Allied Workforce’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 400 to 330.
- Across the 11 months ending August 2026, ManpowerGroup’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 470 to 260.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.
Estimated monthly branded searches for Allied Workforce in New Zealand fell 17.5% over 11 measured months, from 400 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allied Workforce’s and ManpowerGroup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Workforce
6 branded search terms
- allied workforce
- allied workforce new zealand
- allied workforce nz
- allied workforce penrose
- alliedworkforce
- awf co nz
ManpowerGroup
7 branded search terms
- manpower
- manpower au
- manpower co nz
- manpower near me
- manpower power
- manpowergroup
- manpowergroup nz
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