Adecco vs Tradestaff:Which is more popular by branded search in New Zealand?
In August 2026, Adecco had more branded searches than Tradestaff among temp staffing agencies in New Zealand. Adecco was estimated to have 6.2K branded searches compared to Tradestaff’s 5.9K, and held a 31.6% Share of Search versus Tradestaff’s 30.4%.
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Which is more popular in search, Adecco or Tradestaff?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adecco, Tradestaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.3% | 16.7% | 35.9% | 2.8% | 1.5% | 1.8% |
| Nov 2025 | 28.8% | 28.2% | 22.6% | 12.5% | 3.3% | 2.7% | 1.8% |
| Dec 2025 | 32.9% | 26.5% | 22.1% | 11.5% | 3.4% | 2.1% | 1.6% |
| Jan 2026 | 31.1% | 27.6% | 23.8% | 10.1% | 4.1% | 1.8% | 1.5% |
| Feb 2026 | 32.4% | 26.3% | 24% | 10% | 3.9% | 1.9% | 1.5% |
| Mar 2026 | 32.1% | 26.6% | 24% | 9.7% | 3.5% | 2.3% | 1.8% |
| Apr 2026 | 30.6% | 25.7% | 25% | 11.4% | 3.4% | 2.2% | 1.7% |
| May 2026 | 31.3% | 28.6% | 22.8% | 10.7% | 3.2% | 2.1% | 1.3% |
| Jun 2026 | 32.2% | 30.1% | 21.7% | 9.4% | 3.3% | 2% | 1.3% |
| Jul 2026 | 33.2% | 30.1% | 20.1% | 9.9% | 3.2% | 2% | 1.6% |
| Aug 2026 | 31.6% | 30.4% | 20.9% | 10.2% | 3.8% | 1.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Adecco and Tradestaff comparison changed over the last 12 months?
3 findings
- Adecco was ahead of Tradestaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand moved from 22.9% to 31.6%, and its estimated monthly branded searches moved from 6K to 6.2K.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand moved from 18.3% to 30.4%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 33.2% to 31.6%.
Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand has gained ground for 3 months in a row, from 28.6% to 30.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
22 branded search terms
- adecco
- adecco co nz
- adecco dunedin
- adecco employment
- adecco employment agency
- adecco employment services
- adecco labour hire
- adecco near me
- adecco nelson
- adecco new plymouth
- adecco new zealand
- adecco nz
- adecco online
- adecco palmerston north
- adecco personnel ltd
- adecco positions
- adecco recruitment
- adecco recruitment agency
- adecco temp agency
- adecco work agency
- staffing adecco
- the adecco
Tradestaff
5 branded search terms
- tradestaff
- tradestaff co nz
- tradestaff near me
- tradestaff nz
- tradestaff payroll
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