Brandwave

How popular isTradestaff in search?

In August 2026, there were an estimated 6.6K branded searches for Tradestaff in New Zealand which is up 20.4% over the last 11 months. Tradestaff holds 99.4% estimated Share of Search among New Zealand cambridge recruitment agencies and is ranked 1st of 2 competitors for search popularity.

Share of Search, August 2026
  1. Tradestaff99.4%
  2. Great People Recruitment0.61%
Tradestaff website (opens in a new tab)

Follow Tradestaff and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cambridge recruitment agencies compete with Tradestaff?

Tradestaff against cambridge recruitment agencies in New Zealand, by month

Share of Search by month for Tradestaff. The figures are in the table below the chart.

View monthly share of search table
MonthTradestaffGreat People Recruitment
Oct 202599.5%0.55%
Nov 202599.5%0.45%
Dec 202599.8%0.22%
Jan 202699.4%0.6%
Feb 202699.1%0.88%
Mar 202699.4%0.57%
Apr 202699.7%0.34%
May 202699.6%0.44%
Jun 202699.4%0.58%
Jul 202699.9%0.15%
Aug 202699.4%0.61%
Sep 2026——

  1. 1.Tradestaff

    99.4%

    held 1st · 6.6K estimated branded searches · -3.1% vs prior month · -0.5 points

  2. 2.Great People Recruitment

    0.61%

    held 2nd · 40 estimated branded searches · +300% vs prior month · +0.5 points

Compare search popularity between Tradestaff and its closest rivals

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tradestaff in New Zealand rose from 5.5K to 6.6K.
  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among cambridge recruitment agencies in New Zealand held steady, from 99.5% to 99.4%.

How did search popularity change for New Zealand cambridge recruitment agencies in August 2026?

  1. Estimated monthly branded searches for Great People Recruitment in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  2. Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

Which queenstown recruitment agencies compete with Tradestaff?

Tradestaff against queenstown recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Tradestaff, ALH. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffTradestaffALHNZ RecruitBlokhausAddStaff
Oct 202557.2%26.2%13.6%1.6%1.1%0.29%
Nov 202554.9%30.8%11.1%1.6%1.2%0.42%
Dec 202557.4%28.2%11.1%1.9%1.1%0.31%
Jan 202653.4%30.4%13.1%2.1%0.78%0.28%
Feb 202656.1%26.9%13.2%2.6%1%0.19%
Mar 202651.5%30.6%14.2%2.5%1.1%0.22%
Apr 202651.5%30.9%13.5%2.5%1.2%0.37%
May 202652.5%30.3%13%2%1.9%0.31%
Jun 202653.5%30.9%11.5%2.4%1.4%0.27%
Jul 202643.2%28.6%24.8%1.9%1.2%0.25%
Aug 202646.3%30.2%20.5%1.7%1.1%0.18%
Sep 2026——————

  1. 1.OneStaff

    46.3%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +3.1 points

  2. 2.Tradestaff

    30.2%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · +1.6 points

  3. 3.ALH

    20.5%

    held 3rd · 4.5K estimated branded searches · -24.1% vs prior month · -4.3 points

  4. 4.NZ Recruit

    1.7%

    held 4th · 360 estimated branded searches · -20% vs prior month · -0.2 points

  5. 5.Blokhaus

    1.1%

    held 5th · 250 estimated branded searches · -13.8% vs prior month · -0.1 points

  6. 6.AddStaff

    0.18%

    held 6th · 40 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between Tradestaff and its closest rivals

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand increased from 26.2% to 30.2%.
  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand peaked at 30.9% in June 2026 and was lowest at 26.2% in October 2025.

How did search popularity change for New Zealand queenstown recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 43.2% to 46.3%.

  2. In August 2026, Tradestaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 28.6% to 30.2%.

  3. In August 2026, ALH lost estimated Share of Search among queenstown recruitment agencies in New Zealand, from 24.8% to 20.5%.

  4. Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.

  5. Estimated monthly branded searches for AddStaff in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

Which taupo recruitment agencies compete with Tradestaff?

Tradestaff against taupo recruitment agencies in New Zealand, by month

Share of Search by month for Tradestaff. The figures are in the table below the chart.

View monthly share of search table
MonthTradestaffTalent IDTaupo Employment Services
Oct 202595.8%2.6%1.6%
Nov 202597.3%1.6%1%
Dec 202597%2.4%0.65%
Jan 202697.1%1.9%1%
Feb 202695.7%2.7%1.5%
Mar 202695.6%2.9%1.5%
Apr 202696.7%2.1%1.1%
May 202696.5%2%1.6%
Jun 202696.2%2.2%1.5%
Jul 202697.7%1%1.3%
Aug 202697.2%1.8%1%
Sep 2026———

  1. 1.Tradestaff

    97.2%

    held 1st · 6.6K estimated branded searches · -3.1% vs prior month · -0.5 points

  2. 2.Talent ID

    1.8%

    moved from 3rd to 2nd · 120 estimated branded searches · +71.4% vs prior month · +0.8 points

  3. 3.Taupo Employment Services

    1%

    moved from 2nd to 3rd · 70 estimated branded searches · -22.2% vs prior month · -0.3 points

Compare search popularity between Tradestaff and its closest rivals

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among taupo recruitment agencies in New Zealand increased from 95.8% to 97.2%.
  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among taupo recruitment agencies in New Zealand peaked at 97.7% in July 2026 and was lowest at 95.6% in March 2026.

How did search popularity change for New Zealand taupo recruitment agencies in August 2026?

  1. In August 2026, Talent ID overtook Taupo Employment Services to rank 2nd among taupo recruitment agencies in New Zealand, at 1.8%.

  2. In August 2026, Tradestaff lost estimated Share of Search among taupo recruitment agencies in New Zealand, from 97.7% to 97.2%.

  3. Taupo Employment Services’ estimated Share of Search among taupo recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.6% to 1% in August 2026.

Which temp staffing agencies compete with Tradestaff?

Tradestaff against temp staffing agencies in New Zealand, by month

Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoTradestaffHaysRandstadDrakeAllied WorkforceManpowerGroup
Oct 202522.9%19.6%15.7%33.7%4.9%1.4%1.7%
Nov 202528.5%29.3%20.7%11.5%5.8%2.4%1.7%
Dec 202532.3%27.1%20%10.5%6.8%1.9%1.4%
Jan 202630.2%28.4%21.6%9.2%7.7%1.6%1.3%
Feb 202631.5%27.3%21.7%9%7.4%1.8%1.3%
Mar 202631.2%27.7%22.1%8.9%6.3%2.1%1.6%
Apr 202629.7%27.3%22.7%10.4%6.4%2%1.6%
May 202630.4%29.7%20.5%9.7%6.6%1.9%1.2%
Jun 202631.5%31.2%19.7%8.5%6.2%1.8%1.2%
Jul 202632%31.1%18.5%9.1%6.1%1.8%1.4%
Aug 202630.9%30.9%19.2%9.3%6.9%1.6%1.2%
Sep 2026———————

  1. 1.Adecco

    30.9%

    held 1st · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  2. 2.Tradestaff

    30.9%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · -0.2 points

  3. 3.Hays

    19.2%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points

  4. 4.Randstad

    9.3%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points

  5. 5.Drake

    6.9%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.8 points

  6. 6.Allied Workforce

    1.6%

    held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points

  7. 7.ManpowerGroup

    1.2%

    held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points

Compare search popularity between Tradestaff and its closest rivals

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand increased from 19.6% to 30.9%.
  • Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 31.2% in June 2026 and was lowest at 19.6% in October 2025.
  • Across the 11 months ending August 2026, Tradestaff rose from 3rd to 2nd among temp staffing agencies in New Zealand.

How did search popularity change for New Zealand temp staffing agencies in August 2026?

  1. In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.

  2. In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.

  3. In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.

  4. Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

  6. Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

How is Tradestaff measured?

Brandwave collects information about searches that people make online using Tradestaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • trade staff
  • trade staff recruitment
  • tradestaff
  • tradestaff cambridge
  • tradestaff co nz
  • tradestaff jobs
  • tradestaff near me
  • tradestaff new zealand
  • tradestaff nz
  • tradestaff payroll
  • tradestaff queenstown
  • tradestaff recruitment
  • tradestaff taupo
  • tradestaff whakatane
  • tradestaff.co.nz

Do you work for Tradestaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tradestaff your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record