Drake vs Tradestaff:Which is more popular by branded search in New Zealand?
In August 2026, Tradestaff had more branded searches than Drake among temp staffing agencies in New Zealand. Tradestaff was estimated to have 6.5K branded searches compared to Drake’s 740, and held a 31.6% Share of Search versus Drake’s 3.6%.
Follow Drake vs Tradestaff and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Drake or Tradestaff?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tradestaff, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 19.8% | 16.1% | 34.6% | 2.7% | 1.5% | 1.7% |
| Nov 2025 | 29.5% | 29.7% | 21.4% | 11.9% | 3.2% | 2.5% | 1.7% |
| Dec 2025 | 33.7% | 27.9% | 20.9% | 10.9% | 3.2% | 1.9% | 1.5% |
| Jan 2026 | 31.5% | 29.3% | 22.6% | 9.6% | 3.9% | 1.7% | 1.4% |
| Feb 2026 | 32.9% | 28% | 22.7% | 9.4% | 3.7% | 1.8% | 1.4% |
| Mar 2026 | 32.3% | 28.3% | 22.9% | 9.3% | 3.4% | 2.2% | 1.7% |
| Apr 2026 | 30.9% | 27.8% | 23.6% | 10.8% | 3.2% | 2.1% | 1.6% |
| May 2026 | 31.7% | 30.5% | 21.4% | 10.1% | 3% | 1.9% | 1.3% |
| Jun 2026 | 32.7% | 31.9% | 20.4% | 8.8% | 3.1% | 1.9% | 1.2% |
| Jul 2026 | 33.2% | 31.8% | 19.2% | 9.4% | 3% | 1.9% | 1.5% |
| Aug 2026 | 32.2% | 31.6% | 20% | 9.7% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Drake and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of Drake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 740.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand moved from 19.8% to 31.6%, and its estimated monthly branded searches moved from 5.3K to 6.5K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 3% to 3.6%.
Estimated monthly branded searches for Tradestaff in New Zealand rose 20.6% over 11 measured months, from 5.3K to 6.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Drake’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drake
9 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake labour hire
- drake palmerston north
- drake recruitment
- drake recruitment hamilton
- drake recruitment nz
- drake temp agency
Tradestaff
11 branded search terms
- trade staff recruitment
- tradestaff
- tradestaff co nz
- tradestaff jobs
- tradestaff near me
- tradestaff new zealand
- tradestaff nz
- tradestaff payroll
- tradestaff queenstown
- tradestaff recruitment
- tradestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.