Brandwave

How popular isDrake in search?

In August 2026, there were an estimated 1.5K branded searches for Drake in New Zealand which is up 7.3% over the last 11 months. Drake holds 11.5% estimated Share of Search among New Zealand hamilton recruitment agencies and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff79%
  2. Drake11.5%
  3. Asset Recruitment8.8%
  4. RecruitNet0.71%
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Which hamilton recruitment agencies compete with Drake?

Drake against hamilton recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Drake, Asset Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffDrakeAsset RecruitmentRecruitNet
Oct 202584.1%9.7%5.9%0.35%
Nov 202585.2%9.5%5%0.36%
Dec 202583%10.3%6.4%0.36%
Jan 202681.5%12.5%5.6%0.35%
Feb 202681.5%10.5%7.7%0.28%
Mar 202681.7%11%7%0.28%
Apr 202681.5%11.4%6.8%0.25%
May 202682.3%10.6%6.9%0.21%
Jun 202683.3%9.6%6.9%0.28%
Jul 202681.4%10.6%7.5%0.56%
Aug 202679%11.5%8.8%0.71%
Sep 2026————

  1. 1.OneStaff

    79%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.4 points

  2. 2.Drake

    11.5%

    held 2nd · 1.5K estimated branded searches · +10.5% vs prior month · +1 points

  3. 3.Asset Recruitment

    8.8%

    held 3rd · 1.1K estimated branded searches · +19.1% vs prior month · +1.3 points

  4. 4.RecruitNet

    0.71%

    held 4th · 90 estimated branded searches · +28.6% vs prior month · +0.1 points

Compare search popularity between Drake and its closest rivals

How has branded search demand for Drake changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Drake in New Zealand rose from 1.4K to 1.5K.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 9.7% to 11.5%.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 12.5% in January 2026 and was lowest at 9.5% in November 2025.

How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

  1. In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 7.5% to 8.8%.

  2. In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 10.6% to 11.5%.

  3. In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 81.4% to 79%.

  4. Estimated monthly branded searches for RecruitNet in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026.

Which masterton recruitment agencies compete with Drake?

Drake against masterton recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Madison Recruitment, Trade Assist, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffMadison RecruitmentTrade AssistDrake
Oct 202567.8%13.8%10.6%7.8%
Nov 202566.4%13.5%12.7%7.4%
Dec 202565.5%15.2%11.3%8.1%
Jan 202661.6%16.6%12.3%9.5%
Feb 202664.1%17.1%10.5%8.3%
Mar 202664.3%16.5%10.6%8.6%
Apr 202666%16.4%8.4%9.3%
May 202667.5%14.9%8.9%8.7%
Jun 202669.5%15%7.6%8%
Jul 202667%16.3%8%8.7%
Aug 202664.6%15.3%10.7%9.4%
Sep 2026————

  1. 1.OneStaff

    64.6%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.4 points

  2. 2.Madison Recruitment

    15.3%

    held 2nd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  3. 3.Trade Assist

    10.7%

    moved from 4th to 3rd · 1.7K estimated branded searches · +35.8% vs prior month · +2.7 points

  4. 4.Drake

    9.4%

    moved from 3rd to 4th · 1.5K estimated branded searches · +10.5% vs prior month · +0.7 points

Compare search popularity between Drake and its closest rivals

How has branded search demand for Drake changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand increased from 7.8% to 9.4%.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 9.5% in January 2026 and was lowest at 7.4% in November 2025.

How did search popularity change for New Zealand masterton recruitment agencies in August 2026?

  1. In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.

  2. In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.

  3. In August 2026, OneStaff lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 67% to 64.6%.

  4. In August 2026, Madison Recruitment lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 16.3% to 15.3%.

Which palmerston north recruitment agencies compete with Drake?

Drake against palmerston north recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Coverstaff, ALH, Drake, PN Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoCoverstaffALHDrakePN PersonnelAction Personnel
Oct 202541.2%22%17.6%9.8%4.7%3.4%1.1%
Nov 202541%22.4%19.3%8.3%4.6%3.5%1%
Dec 202541.6%24.4%16.7%8.1%5.1%3%1%
Jan 202638.5%23.3%18.6%9.5%5.9%2.8%1.4%
Feb 202640.2%22.2%19.1%9.5%5.2%2.9%0.9%
Mar 202637.1%24.7%19.3%10.2%5%2.6%1.1%
Apr 202636.9%24.2%19%9.7%5.2%3.8%1.2%
May 202640.2%23.7%16.9%10%5.2%2.8%1.1%
Jun 202641.1%24%17.4%8.8%4.7%2.8%1.1%
Jul 202633.5%22.8%16.6%19.2%4.3%2.8%0.82%
Aug 202634%22.1%18.8%15.1%5%4.1%0.88%
Sep 2026———————

  1. 1.OneStaff

    34%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.5 points

  2. 2.Adecco

    22.1%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.6 points

  3. 3.Coverstaff

    18.8%

    moved from 4th to 3rd · 5.6K estimated branded searches · +10.1% vs prior month · +2.3 points

  4. 4.ALH

    15.1%

    moved from 3rd to 4th · 4.5K estimated branded searches · -24.1% vs prior month · -4.2 points

  5. 5.Drake

    5%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.6 points

  6. 6.PN Personnel

    4.1%

    held 6th · 1.2K estimated branded searches · +43.5% vs prior month · +1.3 points

  7. 7.Action Personnel

    0.88%

    held 7th · 260 estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Drake and its closest rivals

How has branded search demand for Drake changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 5.9% in January 2026 and was lowest at 4.3% in July 2026.

How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

  1. In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.

  2. In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.1%.

  3. In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.

  4. In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.

  5. In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 22.8% to 22.1%.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

Which temp staffing agencies compete with Drake?

Drake against temp staffing agencies in New Zealand, by month

Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoTradestaffHaysRandstadDrakeAllied WorkforceManpowerGroup
Oct 202522.9%19.6%15.7%33.7%4.9%1.4%1.7%
Nov 202528.5%29.3%20.7%11.5%5.8%2.4%1.7%
Dec 202532.3%27.1%20%10.5%6.8%1.9%1.4%
Jan 202630.2%28.4%21.6%9.2%7.7%1.6%1.3%
Feb 202631.5%27.3%21.7%9%7.4%1.8%1.3%
Mar 202631.2%27.7%22.1%8.9%6.3%2.1%1.6%
Apr 202629.7%27.3%22.7%10.4%6.4%2%1.6%
May 202630.4%29.7%20.5%9.7%6.6%1.9%1.2%
Jun 202631.5%31.2%19.7%8.5%6.2%1.8%1.2%
Jul 202632%31.1%18.5%9.1%6.1%1.8%1.4%
Aug 202630.9%30.9%19.2%9.3%6.9%1.6%1.2%
Sep 2026———————

  1. 1.Adecco

    30.9%

    held 1st · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  2. 2.Tradestaff

    30.9%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · -0.2 points

  3. 3.Hays

    19.2%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points

  4. 4.Randstad

    9.3%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points

  5. 5.Drake

    6.9%

    held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.8 points

  6. 6.Allied Workforce

    1.6%

    held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points

  7. 7.ManpowerGroup

    1.2%

    held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points

Compare search popularity between Drake and its closest rivals

How has branded search demand for Drake changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand increased from 4.9% to 6.9%.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 7.7% in January 2026 and was lowest at 4.9% in October 2025.

How did search popularity change for New Zealand temp staffing agencies in August 2026?

  1. In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.

  2. In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.

  3. In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.

  4. Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

  6. Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

How is Drake measured?

Brandwave collects information about searches that people make online using Drake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • drake international
  • drake international agency
  • drake international new zealand
  • drake international nz
  • drake international recruitment
  • drake international recruitment agency
  • drake labour hire
  • drake new zealand
  • drake new zealand jobs
  • drake palmerston north
  • drake palmerston north jobs
  • drake recruitment
  • drake recruitment hamilton
  • drake recruitment masterton
  • drake recruitment nz
  • drake temp agency

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How the Brand Demand Index is measured

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