Action Personnel vs Drake:Which is more popular by branded search in New Zealand?
In August 2026, Drake had more branded searches than Action Personnel among palmerston north recruitment agencies in New Zealand. Drake was estimated to have 1.5K branded searches compared to Action Personnel’s 260, and held a 5% Share of Search versus Action Personnel’s 0.88%.
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Which is more popular in search, Action Personnel or Drake?
Compare Palmerston North recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Drake, Action Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Coverstaff | ALH | Drake | PN Personnel | Action Personnel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 22% | 17.6% | 9.8% | 4.7% | 3.4% | 1.1% |
| Nov 2025 | 41% | 22.4% | 19.3% | 8.3% | 4.6% | 3.5% | 1% |
| Dec 2025 | 41.6% | 24.4% | 16.7% | 8.1% | 5.1% | 3% | 1% |
| Jan 2026 | 38.5% | 23.3% | 18.6% | 9.5% | 5.9% | 2.8% | 1.4% |
| Feb 2026 | 40.2% | 22.2% | 19.1% | 9.5% | 5.2% | 2.9% | 0.9% |
| Mar 2026 | 37.1% | 24.7% | 19.3% | 10.2% | 5% | 2.6% | 1.1% |
| Apr 2026 | 36.9% | 24.2% | 19% | 9.7% | 5.2% | 3.8% | 1.2% |
| May 2026 | 40.2% | 23.7% | 16.9% | 10% | 5.2% | 2.8% | 1.1% |
| Jun 2026 | 41.1% | 24% | 17.4% | 8.8% | 4.7% | 2.8% | 1.1% |
| Jul 2026 | 33.5% | 22.8% | 16.6% | 19.2% | 4.3% | 2.8% | 0.82% |
| Aug 2026 | 34% | 22.1% | 18.8% | 15.1% | 5% | 4.1% | 0.88% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Action Personnel and Drake comparison changed over the last 12 months?
3 findings
- Drake was ahead of Action Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 330 to 260.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?
2 changes
In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.
Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Action Personnel’s and Drake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Action Personnel
3 branded search terms
- action personnel
- action personnel palmerston north
- actionpersonnel
Drake
16 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake international nz
- drake international recruitment
- drake international recruitment agency
- drake labour hire
- drake new zealand
- drake new zealand jobs
- drake palmerston north
- drake palmerston north jobs
- drake recruitment
- drake recruitment hamilton
- drake recruitment masterton
- drake recruitment nz
- drake temp agency
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