Brandwave

How popular isOneStaff?

In September 2026, people searched for OneStaff by name about 8,870 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 23.5% of all New Zealand Palmerston North recruitment agency searches, placing OneStaff second out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, OneStaff appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

OneStaff is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. PN PersonnelShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 23.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. AdeccoShare of searches 20%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. CoverstaffShare of searches 16.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. ALHShare of searches 7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. OneStaff is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PN Personnel1st
  2. Action Personnel2nd
  3. OneStaff3rd
  4. Adecco4th
  5. Drake4th
  6. Coverstaff–
  7. ALH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North recruitment agencies compete with OneStaff?

OneStaff against Palmerston North recruitment agencies in New Zealand, by month

Share of searches by month for PN Personnel, OneStaff, Adecco, Coverstaff, ALH, Action Personnel, Drake. The figures are in the table below the chart.

View monthly share of searches table
MonthPN PersonnelOneStaffAdeccoCoverstaffALHAction PersonnelDrake
Oct 202518%29.3%20.7%13.3%6.7%6%6%
Nov 202520.9%30.9%17.3%14.4%5%6.5%5%
Dec 202520%36.8%11.6%11.6%5.3%7.4%7.4%
Jan 202616.8%31.5%17.5%18.2%4.9%7.7%3.5%
Feb 202619.1%33.6%14.5%17.6%3.8%6.9%4.6%
Mar 202618.9%32.1%13.8%15.7%5.7%8.8%5%
Apr 202624.7%24.7%15.1%18.5%5.5%7.5%4.1%
May 202622%26%18.1%15%6.3%8.7%3.9%
Jun 202620.7%24.4%20.7%20%4.4%6.7%3%
Jul 202624.5%22.4%21.1%17%4.8%6.1%4.1%
Aug 202625.8%22.6%17%18.2%6.3%6.9%3.1%
Sep 202624.3%23.5%20%16.5%7%4.3%4.3%

  1. 1.PN Personnel

    24.3%

    Held 1st. 280 estimated branded searches, -31.7% vs prior month. Share -1.4 points.

  2. 2.OneStaff

    23.5%

    Held 2nd. 270 estimated branded searches, -25% vs prior month. Share +0.8 points.

  3. 3.Adecco

    20%

    Moved from 4th to 3rd. 230 estimated branded searches, -14.8% vs prior month. Share +3 points.

  4. 4.Coverstaff

    16.5%

    Moved from 3rd to 4th. 190 estimated branded searches, -34.5% vs prior month. Share -1.7 points.

  5. 5.ALH

    7%

    Moved from 6th to 5th. 80 estimated branded searches, -20% vs prior month. Share +0.7 points.

  6. 6.Action Personnel

    4.3%

    Moved from 5th to 6th. 50 estimated branded searches, -54.5% vs prior month. Share -2.6 points.

  7. 7.Drake

    4.3%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare popularity between OneStaff and its closest rivals

Every comparison with OneStaff

41 comparisons

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneStaff in New Zealand fell from 10.6K to 8.9K.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Palmerston North recruitment agencies in New Zealand decreased from 29.3% to 23.5%.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Palmerston North recruitment agencies in New Zealand peaked at 36.8% in December 2025 and was lowest at 22.4% in July 2026.
  • Across the 12 months ending September 2026, OneStaff fell from 1st to 2nd among Palmerston North recruitment agencies in New Zealand.

How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?

6 changes

  1. In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches.

  2. In September 2026, ALH overtook Action Personnel to rank 5th among Palmerston North recruitment agencies in New Zealand, with 7% of the searches.

  3. In September 2026, Drake gained share of searches among Palmerston North recruitment agencies in New Zealand, from 3.1% to 4.3%.

  4. In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%.

  5. In September 2026, Action Personnel lost share of searches among Palmerston North recruitment agencies in New Zealand, from 6.9% to 4.3%.

  6. In September 2026, Coverstaff lost share of searches among Palmerston North recruitment agencies in New Zealand, from 18.2% to 16.5%.

How are OneStaff’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using OneStaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • one staff
  • one staff agency
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff palmerston north
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga

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How the Brand Demand Index is measured

Where does OneStaff compete?

OneStaff is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies1st of 1327.6%Show ranking
Trades and industrial recruitment1st of 1342.5%Show ranking
Hamilton recruitment agencies2nd of 828.6%Show ranking
Dunedin recruitment agencies1st of 923.1%Show ranking
Palmerston North recruitment agencies2nd of 723.5%Shown above
Queenstown recruitment agencies3rd of 915%Show ranking
Hastings recruitment agencies1st of 836.5%Show ranking
Invercargill recruitment agencies2nd of 735.7%Show ranking
Tauranga recruitment agencies1st of 838.6%Show ranking
Rotorua recruitment agencies1st of 738.2%Show ranking
New Plymouth recruitment agencies1st of 1031%Show ranking
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