Brandwave

How popular isOneStaff?

In September 2026, people searched for OneStaff by name about 8,870 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 23.1% of all New Zealand Dunedin recruitment agency searches, placing OneStaff first out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Dunedin recruitment agencies, OneStaff appeared in one of the three answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

OneStaff is the most searched of 9 competitors and the seventh most recommended in AI answers.

  1. OneStaffShare of searches 23.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  2. Select RecruitmentShare of searches 22.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Platinum RecruitmentShare of searches 18.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  5. Your People RecruitmentShare of searches 5.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+4 more

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, OneStaff was mentioned in one out of three: in one of the three ChatGPT answers. OneStaff is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin recruitment agencies compete with OneStaff?

OneStaff against Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Select Recruitment, Platinum Recruitment, Adecco, Your People Recruitment, Fluid Recruitment, Heights Recruitment, DKW Recruitment Group, Hays. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

  1. 1.OneStaff

    23.1%

    Moved from 4th to 1st. 310 estimated branded searches, +40.9% vs prior month. Share +6.1 points.

  2. 2.Select Recruitment

    22.4%

    Held 2nd. 300 estimated branded searches, +7.1% vs prior month. Share +0.7 points.

  3. 3.Platinum Recruitment

    18.7%

    Held 3rd. 250 estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Adecco

    17.9%

    Moved from 1st to 4th. 240 estimated branded searches, -17.2% vs prior month. Share -4.6 points.

  5. 5.Your People Recruitment

    5.2%

    Moved from 6th to 5th. 70 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Fluid Recruitment

    3.7%

    Moved from 5th to 6th. 50 estimated branded searches, -28.6% vs prior month. Share -1.7 points.

  7. 7.Heights Recruitment

    3.7%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share +0.6 points.

  8. 8.DKW Recruitment Group

    3%

    Moved from 9th to 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.7 points.

  9. 9.Hays

    2.2%

    Moved from 7th to 9th. 30 estimated branded searches, -25% vs prior month. Share -0.9 points.

Compare popularity between OneStaff and its closest rivals

Every comparison with OneStaff

41 comparisons

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneStaff in New Zealand fell from 10.6K to 8.9K.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Dunedin recruitment agencies in New Zealand increased from 19.9% to 23.1%.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Dunedin recruitment agencies in New Zealand peaked at 23.1% in September 2026 and was lowest at 12.8% in May 2026.
  • Across the 12 months ending September 2026, OneStaff rose from 2nd to 1st among Dunedin recruitment agencies in New Zealand.

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches.

  2. In September 2026, Heights Recruitment overtook Hays to rank 7th among Dunedin recruitment agencies in New Zealand, with 3.7% of the searches.

  3. In September 2026, DKW Recruitment Group overtook Hays to rank 8th among Dunedin recruitment agencies in New Zealand, with 3% of the searches.

  4. In September 2026, Select Recruitment gained share of searches among Dunedin recruitment agencies in New Zealand, from 21.7% to 22.4%.

  5. In September 2026, Adecco lost share of searches among Dunedin recruitment agencies in New Zealand, from 22.5% to 17.9%.

  6. In September 2026, Fluid Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 5.4% to 3.7%.

How are OneStaff’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using OneStaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • one staff
  • one staff agency
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff palmerston north
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga

Do you work for OneStaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OneStaff compete?

OneStaff is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies1st of 1327.6%Show ranking
Trades and industrial recruitment1st of 1342.5%Show ranking
Hamilton recruitment agencies2nd of 828.6%Show ranking
Dunedin recruitment agencies1st of 923.1%Shown above
Palmerston North recruitment agencies2nd of 723.5%Show ranking
Queenstown recruitment agencies3rd of 915%Show ranking
Hastings recruitment agencies1st of 836.5%Show ranking
Invercargill recruitment agencies2nd of 735.7%Show ranking
Tauranga recruitment agencies1st of 838.6%Show ranking
Rotorua recruitment agencies1st of 738.2%Show ranking
New Plymouth recruitment agencies1st of 1031%Show ranking
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