Brandwave

Hamilton recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, Asset Recruitment was the most searched among hamilton recruitment agencies in New Zealand, with an estimated 970 branded searches and 51.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Asset Recruitment51.3%
  2. OneStaff42.3%
  3. Drake4.8%
  4. RecruitNet1.6%

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Share of SearchLeaderboard

Compare Hamilton recruitment agencies using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton recruitment agencies in New Zealand, by month

Share of Search by month for Asset Recruitment, OneStaff, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthAsset RecruitmentOneStaffDrakeRecruitNet
Oct 202535.9%55.1%7.7%1.3%
Nov 202537%54.1%7.5%1.4%
Dec 202544%45.9%8.3%1.8%
Jan 202642.7%45.2%11.3%0.81%
Feb 202650.6%41%6.4%1.9%
Mar 202640.1%49.7%9%1.2%
Apr 202635.5%54.6%9.2%0.66%
May 202648.9%42%8.4%0.76%
Jun 202638.9%50.3%9.6%1.2%
Jul 202639.5%50.6%7.4%2.5%
Aug 202651.3%42.3%4.8%1.6%
Sep 2026————

This month’s ranking, August 2026

  1. moved from 2nd to 1st · 970 estimated branded searches · +51.6% vs prior month · +11.8 points

  2. 2.OneStaff

    42.3%

    moved from 1st to 2nd · 800 estimated branded searches · -2.4% vs prior month · -8.3 points

  3. 3.Drake

    4.8%

    held 3rd · 90 estimated branded searches · -25% vs prior month · -2.6 points

  4. held 4th · 30 estimated branded searches · -25% vs prior month · -0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton recruitment agencies in New Zealand?

In August 2026, Asset Recruitment was the most searched among hamilton recruitment agencies in New Zealand, with an estimated 970 branded searches and 51.3% estimated Share of Search within this set. OneStaff is in 2nd place, 9 percentage points behind at 42.3% Share of Search.

New Zealand hamilton recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Asset Recruitment35.9% → 51.3%51.3%Aug 202635.5%Apr 20262nd → 1st
OneStaff55.1% → 42.3%55.1%Oct 202541%Feb 20261st → 2nd
Drake7.7% → 4.8%11.3%Jan 20264.8%Aug 20263rd
RecruitNet1.3% → 1.6%2.5%Jul 20260.66%Apr 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 35.9% to 51.3%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand decreased from 55.1% to 42.3%.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand decreased from 7.7% to 4.8%.
  • Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 51.3% in August 2026 and was lowest at 35.5% in April 2026.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 55.1% in October 2025 and was lowest at 41% in February 2026.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 11.3% in January 2026 and was lowest at 4.8% in August 2026.
  • Across the 11 months ending August 2026, RecruitNet’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 2.5% in July 2026 and was lowest at 0.66% in April 2026.
  • Across the 11 months ending August 2026, Asset Recruitment rose from 2nd to 1st among hamilton recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, OneStaff fell from 1st to 2nd among hamilton recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, RecruitNet held steady: its estimated Share of Search among hamilton recruitment agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

  1. In August 2026, Asset Recruitment overtook OneStaff to take the highest estimated Share of Search among hamilton recruitment agencies in New Zealand, at 51.3%.

  2. In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 50.6% to 42.3%.

  3. In August 2026, Drake lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 7.4% to 4.8%.

  4. In August 2026, RecruitNet lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 2.5% to 1.6%.

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