Brandwave

Asset Recruitment vs Tradestaff:Which is more popular?

In September 2026, Asset Recruitment had more branded searches than Tradestaff among Hamilton recruitment agencies in New Zealand. Asset Recruitment had about 580 branded searches, while Tradestaff had 480. Asset Recruitment made up 28.6% of all Hamilton recruitment agency searches we track, and Tradestaff accounted for 23.6%. When we asked ChatGPT and Google AI Overviews about Hamilton recruitment agencies, both Asset Recruitment and Tradestaff appeared in all three answers. Asset Recruitment was mentioned before Tradestaff in every answer.

Among Hamilton recruitment agencies in New Zealand in September 2026

Who do people search for more?

Asset Recruitment, about 21% more searches than Tradestaff

Asset Recruitment 580 searchesTradestaff 480 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Asset Recruitment in 3 of 3Tradestaff in 3 of 3

Who does AI recommend more?

Asset Recruitment, named ahead of Tradestaff in every answer

Asset Recruitment first in 3Tradestaff never first

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Asset Recruitment and Tradestaff showed up in all three answers. Asset Recruitment was listed before Tradestaff in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asset Recruitment or Tradestaff more popular in search?

This chart shows how often people search Google for Asset Recruitment and Tradestaff by name. Each line represents a brand's share of searches for all eight Hamilton recruitment agencies we track, month by month, from searches in New Zealand.

Asset Recruitment and Tradestaff among Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, Tradestaff. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

How has the Asset Recruitment and Tradestaff comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Tradestaff took it in November 2025, Asset Recruitment took it in December 2025, Tradestaff took it in January 2026, Asset Recruitment took it in February 2026, Tradestaff took it in March 2026, Asset Recruitment took it in May 2026.
  • Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand moved from 25.3% to 28.6%, and its estimated monthly branded searches moved from 560 to 580.
  • Across the 12 months ending September 2026, Tradestaff’s share of searches among Hamilton recruitment agencies in New Zealand moved from 21.7% to 23.6%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

2 changes

  1. In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.

  2. In September 2026, Asset Recruitment lost share of searches among Hamilton recruitment agencies in New Zealand, from 35.9% to 28.6%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Asset Recruitment’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asset Recruitment

5 branded search terms

  • asset recruitment
  • asset recruitment agency
  • asset recruitment hamilton
  • asset recruitment jobs
  • assetrecruitment

Tradestaff

1 branded search term

  • tradestaff

How the Brand Demand Index is measured

Other head-to-heads among Hamilton recruitment agencies

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