Brandwave

How popular isTradestaff?

In September 2026, people searched for Tradestaff by name about 6,000 times in New Zealand, a 17.4% increase from the previous year. These searches made up 23.6% of all New Zealand Hamilton recruitment agency searches, placing Tradestaff third out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Tradestaff appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Tradestaff is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
  5. Madison RecruitmentShare of searches 4.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tradestaff appeared in all three answers. Tradestaff is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton recruitment agencies compete with Tradestaff?

Tradestaff against Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

  1. 1.Asset Recruitment

    28.6%

    Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.

  2. 2.OneStaff

    28.6%

    Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.

  3. 3.Tradestaff

    23.6%

    Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.

  4. 4.Greenstone Recruitment

    5.4%

    Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Madison Recruitment

    4.4%

    Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.

  6. 6.Drake

    3.9%

    Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.

  7. 7.1st Call Recruitment

    3.4%

    Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.

  8. 8.RecruitNet

    2%

    Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.

Compare popularity between Tradestaff and its closest rivals

Every comparison with Tradestaff

28 comparisons

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tradestaff in New Zealand rose from 5.1K to 6K.
  • Across the 12 months ending September 2026, Tradestaff’s share of searches among Hamilton recruitment agencies in New Zealand increased from 21.7% to 23.6%.
  • Across the 12 months ending September 2026, Tradestaff’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 28.1% in May 2026 and was lowest at 21.7% in October 2025.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

6 changes

  1. In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

  2. In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

  3. In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.

  4. In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.

  5. In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.

  6. In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.

How are Tradestaff’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Tradestaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trade staff
  • trade staff recruitment
  • tradestaff
  • tradestaff jobs
  • tradestaff payroll
  • tradestaff queenstown
  • tradestaff recruitment
  • tradestaff taupo
  • tradestaff whakatane

Do you work for Tradestaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tradestaff compete?

Tradestaff is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies2nd of 1320.4%Show ranking
Trades and industrial recruitment2nd of 1329.5%Show ranking
Hamilton recruitment agencies3rd of 823.6%Shown above
Queenstown recruitment agencies1st of 933.8%Show ranking
Hastings recruitment agencies4th of 812.2%Show ranking
Taupo recruitment agencies2nd of 533.3%Show ranking
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