ManpowerGroup vs Tradestaff:Which is more popular by branded search in New Zealand?
In August 2026, Tradestaff had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to ManpowerGroup’s 260, and held a 30.9% Share of Search versus ManpowerGroup’s 1.2%.
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Which is more popular in search, ManpowerGroup or Tradestaff?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tradestaff, ManpowerGroup. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 19.6% | 15.7% | 33.7% | 4.9% | 1.4% | 1.7% |
| Nov 2025 | 28.5% | 29.3% | 20.7% | 11.5% | 5.8% | 2.4% | 1.7% |
| Dec 2025 | 32.3% | 27.1% | 20% | 10.5% | 6.8% | 1.9% | 1.4% |
| Jan 2026 | 30.2% | 28.4% | 21.6% | 9.2% | 7.7% | 1.6% | 1.3% |
| Feb 2026 | 31.5% | 27.3% | 21.7% | 9% | 7.4% | 1.8% | 1.3% |
| Mar 2026 | 31.2% | 27.7% | 22.1% | 8.9% | 6.3% | 2.1% | 1.6% |
| Apr 2026 | 29.7% | 27.3% | 22.7% | 10.4% | 6.4% | 2% | 1.6% |
| May 2026 | 30.4% | 29.7% | 20.5% | 9.7% | 6.6% | 1.9% | 1.2% |
| Jun 2026 | 31.5% | 31.2% | 19.7% | 8.5% | 6.2% | 1.8% | 1.2% |
| Jul 2026 | 32% | 31.1% | 18.5% | 9.1% | 6.1% | 1.8% | 1.4% |
| Aug 2026 | 30.9% | 30.9% | 19.2% | 9.3% | 6.9% | 1.6% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the ManpowerGroup and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of ManpowerGroup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ManpowerGroup’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 470 to 260.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand moved from 19.6% to 30.9%, and its estimated monthly branded searches moved from 5.5K to 6.6K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ManpowerGroup’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ManpowerGroup
7 branded search terms
- manpower
- manpower au
- manpower co nz
- manpower near me
- manpower power
- manpowergroup
- manpowergroup nz
Tradestaff
15 branded search terms
- trade staff
- trade staff recruitment
- tradestaff
- tradestaff cambridge
- tradestaff co nz
- tradestaff jobs
- tradestaff near me
- tradestaff new zealand
- tradestaff nz
- tradestaff payroll
- tradestaff queenstown
- tradestaff recruitment
- tradestaff taupo
- tradestaff whakatane
- tradestaff.co.nz
Put your own brand in this comparison
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