OneStaff vs Trade Assist:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Trade Assist among trades and industrial recruitment in New Zealand. OneStaff was estimated to have 9.6K branded searches compared to Trade Assist’s 1.5K, and held a 68.8% Share of Search versus Trade Assist’s 10.6%.
Follow OneStaff vs Trade Assist and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, OneStaff or Trade Assist?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Trade Assist. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Unite Recruit | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Advanced Personnel Recruitment | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 10.6% | 5.5% | 3.6% | 2.4% | 1.7% | 3% | 1% | 0.56% | 0.68% | 0.56% |
| Nov 2025 | 67.2% | 12% | 6% | 4.3% | 2.9% | 1.6% | 2.9% | 1.3% | 0.66% | 0.66% | 0.54% |
| Dec 2025 | 69.6% | 11.1% | 8.1% | 3.1% | 1.7% | 1.4% | 2.1% | 1.4% | 0.64% | 0.56% | 0.32% |
| Jan 2026 | 68.6% | 12.9% | 6.3% | 3% | 1.6% | 1.7% | 2.5% | 0.88% | 0.75% | 0.69% | 1.1% |
| Feb 2026 | 70.4% | 10.9% | 4.6% | 3.1% | 2% | 2.1% | 2.1% | 1.7% | 1.1% | 0.89% | 1.1% |
| Mar 2026 | 67.5% | 10.7% | 5.4% | 3.6% | 1.9% | 2% | 3.7% | 1.9% | 1.2% | 0.85% | 1.3% |
| Apr 2026 | 69% | 8.1% | 6.5% | 4.3% | 1.9% | 2.4% | 2.9% | 1.9% | 1.1% | 0.66% | 1% |
| May 2026 | 71.5% | 8.9% | 5.6% | 3.7% | 1.6% | 2% | 2.1% | 1.6% | 1.2% | 0.69% | 1.1% |
| Jun 2026 | 73.3% | 7.2% | 5.7% | 3.8% | 1.7% | 2.2% | 2.1% | 1.7% | 0.96% | 0.89% | 0.58% |
| Jul 2026 | 71.6% | 7.9% | 5.3% | 4.3% | 2.3% | 1.4% | 2.4% | 1.9% | 1.1% | 1% | 0.8% |
| Aug 2026 | 68.8% | 10.6% | 6.4% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 1.4% | 1% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the OneStaff and Trade Assist comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Trade Assist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 70.4% to 68.8%, and its estimated monthly branded searches moved from 11.4K to 9.6K.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among trades and industrial recruitment in New Zealand held steady at 10.6%, and its estimated monthly branded searches moved from 1.7K to 1.5K.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 7.9% to 10.6%.
In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 71.6% to 68.8%.
How each brand is measured
Brandwave collects information about searches that people make online using OneStaff’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneStaff
22 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff recruitment
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hawkes bay
- onestaff invercargill
- onestaff new plymouth
- onestaff nz
- onestaff palmerston north
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Trade Assist
3 branded search terms
- Trade Assist
- trade assist jobs
- trade assist recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.