Brandwave

How popular isOneStaff in search?

In August 2026, there were an estimated 9.7K branded searches for OneStaff in New Zealand which is down 15.4% over the last 11 months. OneStaff holds 46.5% estimated Share of Search among New Zealand dunedin recruitment agencies and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff46.5%
  2. Adecco29.4%
  3. Hays19.4%
  4. Platinum Recruitment3.2%
  5. Select Recruitment1.1%
  6. DKW Recruitment Group0.48%
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Which dunedin recruitment agencies compete with OneStaff?

OneStaff against dunedin recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Hays, Platinum Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoHaysPlatinum RecruitmentSelect RecruitmentDKW Recruitment Group
Oct 202549.8%25.9%18.9%2.8%1.8%0.78%
Nov 202548.7%25.5%20%3.2%1.8%0.81%
Dec 202548.1%27.2%18.2%2.6%1.5%2.3%
Jan 202646.5%27.4%21%3%1.4%0.67%
Feb 202649.4%26.3%19.5%3.2%0.97%0.57%
Mar 202644.4%29.2%21.8%2.6%1.1%0.79%
Apr 202643.8%27.7%22.7%3%1.9%0.87%
May 202648.1%27.1%19.7%2.8%1.4%0.92%
Jun 202648.7%27.1%18.3%3.1%1.8%1%
Jul 202645.5%30.3%18.4%3.3%1.6%0.91%
Aug 202646.5%29.4%19.4%3.2%1.1%0.48%
Sep 2026——————

  1. 1.OneStaff

    46.5%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · +1 points

  2. 2.Adecco

    29.4%

    held 2nd · 6.2K estimated branded searches · -7.2% vs prior month · -0.9 points

  3. 3.Hays

    19.4%

    held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +1.1 points

  4. 4.Platinum Recruitment

    3.2%

    held 4th · 660 estimated branded searches · -8.3% vs prior month · -0.1 points

  5. 5.Select Recruitment

    1.1%

    held 5th · 220 estimated branded searches · -35.3% vs prior month · -0.5 points

  6. 6.DKW Recruitment Group

    0.48%

    held 6th · 100 estimated branded searches · -50% vs prior month · -0.4 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OneStaff in New Zealand fell from 11.5K to 9.7K.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among dunedin recruitment agencies in New Zealand decreased from 49.8% to 46.5%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 49.8% in October 2025 and was lowest at 43.8% in April 2026.

How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

  1. In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 18.4% to 19.4%.

  2. In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.5% to 46.5%.

  3. In August 2026, Adecco lost estimated Share of Search among dunedin recruitment agencies in New Zealand, from 30.3% to 29.4%.

  4. In August 2026, Select Recruitment lost estimated Share of Search among dunedin recruitment agencies in New Zealand, from 1.6% to 1.1%.

  5. Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

Which hamilton recruitment agencies compete with OneStaff?

OneStaff against hamilton recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Asset Recruitment, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAsset RecruitmentDrakeRecruitNet
Oct 202587.7%6.3%5.6%0.38%
Nov 202588.8%5.4%5.4%0.39%
Dec 202587.5%7%5.1%0.4%
Jan 202686.7%6.2%6.7%0.39%
Feb 202685.7%8.5%5.5%0.31%
Mar 202685.9%7.6%6.2%0.31%
Apr 202686.2%7.4%6.1%0.27%
May 202687.2%7.5%5.1%0.23%
Jun 202687.3%7.4%5%0.3%
Jul 202685.9%8.1%5.4%0.6%
Aug 202683.3%9.6%6.3%0.77%
Sep 2026————

  1. 1.OneStaff

    83.3%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · -2.5 points

  2. 2.Asset Recruitment

    9.6%

    held 2nd · 1.1K estimated branded searches · +19.1% vs prior month · +1.5 points

  3. 3.Drake

    6.3%

    held 3rd · 740 estimated branded searches · +17.5% vs prior month · +0.9 points

  4. 4.RecruitNet

    0.77%

    held 4th · 90 estimated branded searches · +28.6% vs prior month · +0.2 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand decreased from 87.7% to 83.3%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 88.8% in November 2025 and was lowest at 83.3% in August 2026.

How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

  1. In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 8.1% to 9.6%.

  2. In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 5.4% to 6.3%.

  3. In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 85.9% to 83.3%.

  4. RecruitNet’s estimated Share of Search among hamilton recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0.23% to 0.77% in August 2026.

Which napier recruitment agencies compete with OneStaff?

OneStaff against napier recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Unite Recruit. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffUnite Recruit
Oct 202593.6%6.4%
Nov 202592%8%
Dec 202595.2%4.8%
Jan 202695.4%4.6%
Feb 202694.5%5.5%
Mar 202694.4%5.6%
Apr 202694.7%5.3%
May 202695.5%4.5%
Jun 202695.6%4.4%
Jul 202693.6%6.4%
Aug 202693.3%6.7%
Sep 2026——

  1. 1.OneStaff

    93.3%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · -0.3 points

  2. 2.Unite Recruit

    6.7%

    held 2nd · 700 estimated branded searches · +2.9% vs prior month · +0.3 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among napier recruitment agencies in New Zealand peaked at 95.6% in June 2026 and was lowest at 92% in November 2025.

How did search popularity change for New Zealand napier recruitment agencies in August 2026?

  1. Estimated monthly branded searches for OneStaff in New Zealand fell 15.4% over 11 measured months, from 11.5K to 9.7K in August 2026.

  2. Estimated monthly branded searches for Unite Recruit in New Zealand fell 11.4% over 11 measured months, from 790 to 700 in August 2026.

Which new plymouth recruitment agencies compete with OneStaff?

OneStaff against new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoNZ Labour HireAction PersonnelNaki Labour HireRecruitment 360Easy Jobs
Oct 202560.4%31.4%5.7%1.7%0.47%0.21%0.05%
Nov 202560.4%31.6%5.6%1.6%0.53%0.21%0.05%
Dec 202559.3%33.5%5.1%1.5%0.34%0.2%0.07%
Jan 202657.4%33.8%5.5%2.1%0.83%0.26%0.05%
Feb 202659.9%31.9%5.8%1.4%0.69%0.21%0.05%
Mar 202655.2%36.3%5.2%1.7%1.1%0.39%0%
Apr 202655.4%35.1%6.2%1.9%0.87%0.35%0.06%
May 202656.9%32.1%8.1%1.6%0.84%0.35%0.05%
Jun 202657.5%32%8.1%1.5%0.64%0.25%0.05%
Jul 202655.3%36.8%5.7%1.4%0.44%0.33%0.06%
Aug 202656.1%35.4%6%1.5%0.63%0.4%0%
Sep 2026———————

  1. 1.OneStaff

    56.1%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · +0.8 points

  2. 2.Adecco

    35.4%

    held 2nd · 6.2K estimated branded searches · -7.2% vs prior month · -1.4 points

  3. 3.NZ Labour Hire

    6%

    held 3rd · 1K estimated branded searches · +0.97% vs prior month · +0.3 points

  4. 4.Action Personnel

    1.5%

    held 4th · 260 estimated branded searches · +4% vs prior month · +0.1 points

  5. 5.Naki Labour Hire

    0.63%

    held 5th · 110 estimated branded searches · +37.5% vs prior month · +0.2 points

  6. 6.Recruitment 360

    0.4%

    held 6th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

  7. 7.Easy Jobs

    0%

    held 7th · 0 estimated branded searches · -100% vs prior month · -0.1 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 60.4% to 56.1%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 60.4% in November 2025 and was lowest at 55.2% in March 2026.

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55.3% to 56.1%.

  2. In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 36.8% to 35.4%.

  3. Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026.

  4. Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  5. Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

Which palmerston north recruitment agencies compete with OneStaff?

OneStaff against palmerston north recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Coverstaff, ALH, PN Personnel, Drake. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoCoverstaffALHPN PersonnelDrakeAction Personnel
Oct 202544.7%23.2%19.8%4.3%3.8%2.9%1.3%
Nov 202544.1%23%21.5%3.8%3.9%2.7%1.2%
Dec 202545%25.4%18.8%3.6%3.4%2.6%1.1%
Jan 202642%24.7%21.2%4.1%3.2%3.3%1.6%
Feb 202643.9%23.4%21.6%4.1%3.3%2.8%1%
Mar 202640.4%26.6%21.8%4.1%3%2.9%1.3%
Apr 202640.5%25.7%21.5%3.7%4.3%2.9%1.4%
May 202644.8%25.2%19.4%3.5%3.2%2.6%1.3%
Jun 202645.1%25.1%19.6%3.3%3.2%2.6%1.2%
Jul 202639%26%19.9%8.4%3.3%2.5%0.98%
Aug 202638.8%24.5%22.2%5.6%4.9%2.9%1%
Sep 2026———————

  1. 1.OneStaff

    38.8%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · -0.2 points

  2. 2.Adecco

    24.5%

    held 2nd · 6.2K estimated branded searches · -7.2% vs prior month · -1.5 points

  3. 3.Coverstaff

    22.2%

    held 3rd · 5.6K estimated branded searches · +10.1% vs prior month · +2.4 points

  4. 4.ALH

    5.6%

    held 4th · 1.4K estimated branded searches · -34.4% vs prior month · -2.8 points

  5. 5.PN Personnel

    4.9%

    held 5th · 1.2K estimated branded searches · +43.5% vs prior month · +1.5 points

  6. 6.Drake

    2.9%

    held 6th · 740 estimated branded searches · +17.5% vs prior month · +0.5 points

  7. 7.Action Personnel

    1%

    held 7th · 260 estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand decreased from 44.7% to 38.8%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 45.1% in June 2026 and was lowest at 38.8% in August 2026.

How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.9% to 22.2%.

  2. In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 3.3% to 4.9%.

  3. In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 8.4% to 5.6%.

  4. In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 26% to 24.5%.

  5. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

  6. Estimated monthly branded searches for OneStaff in New Zealand fell 15.4% over 11 measured months, from 11.5K to 9.7K in August 2026.

Which tauranga recruitment agencies compete with OneStaff?

OneStaff against tauranga recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Hays, Madison Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffHaysMadison RecruitmentRyan + AlexanderJigsaw StaffingThe Staffroom
Oct 202562.1%23.6%12.8%0.59%0.59%0.27%
Nov 202561.2%25.1%12.6%0.48%0.48%0.11%
Dec 202561%23.1%14.4%0.76%0.62%0.14%
Jan 202657.3%25.9%15.7%0.72%0.31%0.1%
Feb 202658.8%23.2%15.9%0.73%0.94%0.31%
Mar 202656.1%27.6%14.6%0.75%0.75%0.25%
Apr 202655.5%28.8%13.8%0.88%0.88%0.18%
May 202660.3%24.7%13.1%0.78%0.94%0.16%
Jun 202661.8%23.1%13.3%0.69%0.96%0.16%
Jul 202659.5%24%14.3%0.78%1.3%0.12%
Aug 202658.8%24.6%13.9%1.3%1.1%0.3%
Sep 2026——————

  1. 1.OneStaff

    58.8%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · -0.7 points

  2. 2.Hays

    24.6%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · +0.5 points

  3. 3.Madison Recruitment

    13.9%

    held 3rd · 2.3K estimated branded searches · -3.3% vs prior month · -0.3 points

  4. 4.Ryan + Alexander

    1.3%

    moved from 5th to 4th · 220 estimated branded searches · +69.2% vs prior month · +0.6 points

  5. 5.Jigsaw Staffing

    1.1%

    moved from 4th to 5th · 180 estimated branded searches · -18.2% vs prior month · -0.2 points

  6. 6.The Staffroom

    0.3%

    held 6th · 50 estimated branded searches · +150% vs prior month · +0.2 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand decreased from 62.1% to 58.8%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 62.1% in October 2025 and was lowest at 55.5% in April 2026.

How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?

  1. In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%.

  2. In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 24% to 24.6%.

  3. In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 59.5% to 58.8%.

  4. Estimated monthly branded searches for Jigsaw Staffing in New Zealand rose 63.6% over 11 measured months, from 110 to 180 in August 2026.

Which trades and industrial recruitment compete with OneStaff?

OneStaff against trades and industrial recruitment in New Zealand, by month

Share of Search by month for OneStaff, Trade Assist, Dynamix Recruitment, Unite Recruit, Tech 5 Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffTrade AssistDynamix RecruitmentUnite RecruitTech 5 RecruitmentApex RecruitmentLynx RecruitmentTechtrade RecruitmentPersonnel TouchAdvanced Personnel RecruitmentMills Recruitment
Oct 202568.9%10.2%5.3%4.7%3.5%1.6%2.9%1%0.54%0.66%0.54%
Nov 202565.5%11.5%5.8%5.7%4.1%1.5%2.8%1.2%0.63%0.63%0.52%
Dec 202568.6%10.9%7.9%3.4%3%1.3%2%1.3%0.62%0.55%0.31%
Jan 202667.8%12.5%6.2%3.2%2.9%1.6%2.4%0.85%0.73%0.67%1%
Feb 202669.3%10.6%4.5%4.1%3%2%2%1.6%1%0.86%1%
Mar 202666.4%10.3%5.3%4%3.5%2%3.5%1.9%1.1%0.83%1.2%
Apr 202668%7.9%6.4%3.8%4.2%2.4%2.9%1.9%1.1%0.64%1%
May 202670.5%8.7%5.4%3.3%3.6%2%2%1.6%1.2%0.67%1%
Jun 202672.3%7%5.5%3.4%3.7%2.1%2%1.6%0.93%0.87%0.56%
Jul 202670%7.6%5.1%4.8%4.1%1.3%2.3%1.8%1.1%0.98%0.77%
Aug 202667.3%10.2%6.1%4.8%3.3%1.9%1.9%1.5%1.3%0.97%0.76%
Sep 2026———————————

  1. 1.OneStaff

    67.3%

    held 1st · 9.7K estimated branded searches · -2.2% vs prior month · -2.8 points

  2. 2.Trade Assist

    10.2%

    held 2nd · 1.5K estimated branded searches · +37% vs prior month · +2.6 points

  3. 3.Dynamix Recruitment

    6.1%

    held 3rd · 890 estimated branded searches · +21.9% vs prior month · +1 points

  4. 4.Unite Recruit

    4.8%

    held 4th · 700 estimated branded searches · +2.9% vs prior month · +0.1 points

  5. 5.Tech 5 Recruitment

    3.3%

    held 5th · 480 estimated branded searches · -18.6% vs prior month · -0.8 points

  6. 6.Apex Recruitment

    1.9%

    moved from 8th to 6th · 270 estimated branded searches · +42.1% vs prior month · +0.5 points

  7. 7.Lynx Recruitment

    1.9%

    moved from 6th to 7th · 270 estimated branded searches · -18.2% vs prior month · -0.5 points

  8. 8.Techtrade Recruitment

    1.5%

    moved from 7th to 8th · 210 estimated branded searches · -19.2% vs prior month · -0.4 points

  9. 9.Personnel Touch

    1.3%

    held 9th · 190 estimated branded searches · +26.7% vs prior month · +0.3 points

  10. 10.Advanced Personnel Recruitment

    0.97%

    held 10th · 140 estimated branded searches · 0% vs prior month · 0 points

  11. 11.Mills Recruitment

    0.76%

    held 11th · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between OneStaff and its closest rivals

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand decreased from 68.9% to 67.3%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 72.3% in June 2026 and was lowest at 65.5% in November 2025.

How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

  1. In August 2026, Apex Recruitment overtook Techtrade Recruitment to rank 6th among trades and industrial recruitment in New Zealand, at 1.9%.

  2. In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 7.6% to 10.2%.

  3. In August 2026, Dynamix Recruitment gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 5.1% to 6.1%.

  4. In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 70% to 67.3%.

  5. In August 2026, Tech 5 Recruitment lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 4.1% to 3.3%.

  6. Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand has gained ground for 3 months in a row, from 3.3% to 4.8% in August 2026.

How is OneStaff measured?

Brandwave collects information about searches that people make online using OneStaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • one staff
  • one staff agency
  • one staff new plymouth
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff auckland
  • onestaff christchurch
  • onestaff co nz
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff new plymouth
  • onestaff new zealand
  • onestaff nz
  • onestaff palmerston north
  • onestaff queenstown
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga
  • onestaff wellington
  • onestaff.co.nz

Do you work for OneStaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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