Advanced Personnel Recruitment vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Advanced Personnel Recruitment among trades and industrial recruitment in New Zealand. OneStaff was estimated to have 9.6K branded searches compared to Advanced Personnel Recruitment’s 140, and held a 68.8% Share of Search versus Advanced Personnel Recruitment’s 1%.
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Which is more popular in search, Advanced Personnel Recruitment or OneStaff?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Advanced Personnel Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Unite Recruit | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Advanced Personnel Recruitment | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 10.6% | 5.5% | 3.6% | 2.4% | 1.7% | 3% | 1% | 0.56% | 0.68% | 0.56% |
| Nov 2025 | 67.2% | 12% | 6% | 4.3% | 2.9% | 1.6% | 2.9% | 1.3% | 0.66% | 0.66% | 0.54% |
| Dec 2025 | 69.6% | 11.1% | 8.1% | 3.1% | 1.7% | 1.4% | 2.1% | 1.4% | 0.64% | 0.56% | 0.32% |
| Jan 2026 | 68.6% | 12.9% | 6.3% | 3% | 1.6% | 1.7% | 2.5% | 0.88% | 0.75% | 0.69% | 1.1% |
| Feb 2026 | 70.4% | 10.9% | 4.6% | 3.1% | 2% | 2.1% | 2.1% | 1.7% | 1.1% | 0.89% | 1.1% |
| Mar 2026 | 67.5% | 10.7% | 5.4% | 3.6% | 1.9% | 2% | 3.7% | 1.9% | 1.2% | 0.85% | 1.3% |
| Apr 2026 | 69% | 8.1% | 6.5% | 4.3% | 1.9% | 2.4% | 2.9% | 1.9% | 1.1% | 0.66% | 1% |
| May 2026 | 71.5% | 8.9% | 5.6% | 3.7% | 1.6% | 2% | 2.1% | 1.6% | 1.2% | 0.69% | 1.1% |
| Jun 2026 | 73.3% | 7.2% | 5.7% | 3.8% | 1.7% | 2.2% | 2.1% | 1.7% | 0.96% | 0.89% | 0.58% |
| Jul 2026 | 71.6% | 7.9% | 5.3% | 4.3% | 2.3% | 1.4% | 2.4% | 1.9% | 1.1% | 1% | 0.8% |
| Aug 2026 | 68.8% | 10.6% | 6.4% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 1.4% | 1% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Advanced Personnel Recruitment and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Advanced Personnel Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.68% to 1%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 70.4% to 68.8%, and its estimated monthly branded searches moved from 11.4K to 9.6K.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 71.6% to 68.8%.
Estimated monthly branded searches for Advanced Personnel Recruitment in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Personnel Recruitment
1 branded search term
- Advanced Personnel Recruitment
OneStaff
22 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff recruitment
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hawkes bay
- onestaff invercargill
- onestaff new plymouth
- onestaff nz
- onestaff palmerston north
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.