Brandwave

How popular isUnite Recruit?

In September 2026, people searched for Unite Recruit by name about 280 times in New Zealand, a 30% decrease from the previous year. These searches made up 1.4% of all New Zealand trades and industrial recruitment searches, placing Unite Recruit eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about trades and industrial recruitment, Unite Recruit did not appear in any of the answers.

Search and AI answers in September 2026

Unite Recruit is the eighth most searched of 13 competitors and not listed in any AI answer.

  1. OneStaffShare of searches 42.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. TradestaffShare of searches 29.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Trade AssistShare of searches 10%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Dynamix RecruitmentShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Unite RecruitShare of searches 1.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+8 more

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Unite Recruit did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. OneStaff4th
  5. Trade Assist4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Lynx Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trades and industrial recruitment compete with Unite Recruit?

Unite Recruit against trades and industrial recruitment in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff, Trade Assist, Dynamix Recruitment, Tech 5 Recruitment, Unite Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffTrade AssistDynamix RecruitmentTech 5 RecruitmentLabourforceApex RecruitmentUnite RecruitLynx RecruitmentTechtrade RecruitmentAdvanced Personnel RecruitmentPersonnel TouchMills Recruitment
Oct 202550%23.3%9%4.7%3.1%1.4%1.4%2.1%2.6%0.9%0.58%0.48%0.48%
Nov 202544.2%25.6%9.5%4.8%3.4%4.2%1.2%2.3%2.3%1%0.52%0.52%0.43%
Dec 202546.6%23.2%9%6.5%2.5%5.7%1.1%1.4%1.7%1.1%0.45%0.52%0.26%
Jan 202644.9%27.3%10.4%5.1%2.4%2.4%1.4%1.3%2%0.71%0.56%0.61%0.86%
Feb 202648.5%23.8%9.3%3.9%2.6%2.6%1.8%1.7%1.8%1.4%0.76%0.92%0.92%
Mar 202645.3%26.5%8.6%4.4%2.9%1.9%1.6%1.6%2.9%1.6%0.69%0.93%1%
Apr 202646.3%26.3%6.6%5.3%3.5%2.3%2%1.6%2.4%1.6%0.54%0.89%0.84%
May 202647.8%27.5%7.2%4.5%3%1.6%1.6%1.3%1.7%1.3%0.56%0.97%0.86%
Jun 202649%27.8%5.8%4.6%3%1.6%1.8%1.3%1.7%1.3%0.72%0.77%0.46%
Jul 202645.6%30.8%6.2%4.2%3.4%1.5%1.1%1.8%1.9%1.5%0.8%0.85%0.63%
Aug 202643.5%30.3%8.3%5%2.7%1.8%1.5%1.8%1.5%1.2%0.78%1.1%0.62%
Sep 202642.5%29.5%10%5.5%3.2%1.7%1.4%1.4%1.2%1.1%0.93%0.82%0.6%

  1. 1.OneStaff

    42.5%

    Held 1st. 7.8K estimated branded searches, +0.13% vs prior month. Share -1 points.

  2. 2.Tradestaff

    29.5%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Trade Assist

    10%

    Held 3rd. 1.8K estimated branded searches, +23.6% vs prior month. Share +1.7 points.

  4. 4.Dynamix Recruitment

    5.5%

    Held 4th. 1K estimated branded searches, +13.5% vs prior month. Share +0.5 points.

  5. 5.Tech 5 Recruitment

    3.2%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.5 points.

  6. 6.Labourforce

    1.7%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Apex Recruitment

    1.4%

    Moved from 8th to 7th. 260 estimated branded searches, -3.7% vs prior month. Share -0.1 points.

  8. 8.Unite Recruit

    1.4%

    Moved from 7th to 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  9. 9.Lynx Recruitment

    1.2%

    Held 9th. 220 estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  10. 10.Techtrade Recruitment

    1.1%

    Held 10th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Advanced Personnel Recruitment

    0.93%

    Moved from 12th to 11th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

  12. 12.Personnel Touch

    0.82%

    Moved from 11th to 12th. 150 estimated branded searches, -21.1% vs prior month. Share -0.2 points.

  13. 13.Mills Recruitment

    0.6%

    Held 13th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Unite Recruit and its closest rivals

Every comparison with Unite Recruit

12 comparisons

How has branded search demand for Unite Recruit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Unite Recruit in New Zealand fell from 400 to 280.
  • Across the 12 months ending September 2026, Unite Recruit’s share of searches among trades and industrial recruitment in New Zealand decreased from 2.1% to 1.4%.
  • Across the 12 months ending September 2026, Unite Recruit fell from 7th to 8th among trades and industrial recruitment in New Zealand.

How did search popularity change for New Zealand trades and industrial recruitment in September 2026?

6 changes

  1. In September 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 8.3% to 10%.

  2. In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%.

  3. In September 2026, Dynamix Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 5% to 5.5%.

  4. In September 2026, OneStaff lost share of searches among trades and industrial recruitment in New Zealand, from 43.5% to 42.5%.

  5. In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%.

  6. In September 2026, Advanced Personnel Recruitment rose from 12th to 11th among trades and industrial recruitment in New Zealand.

How are Unite Recruit’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Unite Recruit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Unite Recruit

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