Brandwave

Trade Assist vs Unite Recruit:Which is more popular in New Zealand?

In October 2026, Trade Assist had more branded searches than Unite Recruit among trades and industrial recruitment in New Zealand. Trade Assist had about 2,010 branded searches, while Unite Recruit had 260. Trade Assist made up 18.8% of all trades and industrial recruitment searches we track, and Unite Recruit accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about trades and industrial recruitment, Trade Assist appeared in two of the four answers and Unite Recruit in none.

Among trades and industrial recruitment in New Zealand in October 2026

Who do people search for more?

Trade Assist, about 8 searches for every 1 for Unite Recruit

Trade Assist 2K searchesUnite Recruit 260 searches

Who does AI mention more?

Trade Assist, mentioned in 2 of 4 answers, Unite Recruit in 0

Trade Assist in 2 of 4Unite Recruit in 0 of 4

Who does AI recommend more?

Trade Assist, the only one of the two named

Trade Assist first in 2Unite Recruit never named

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trade Assist was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Unite Recruit did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. Trade Assist4th
  5. OneStaff4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Advanced Personnel Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Trade Assist or Unite Recruit more popular in search?

This chart shows how often people search Google for Trade Assist and Unite Recruit by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.

Trade Assist and Unite Recruit among trades and industrial recruitment in New Zealand, by month

Share of searches by month for Trade Assist, Unite Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffTrade AssistOneStaffDynamix RecruitmentTech 5 RecruitmentApex RecruitmentUnite RecruitLabourforceTechtrade RecruitmentAdvanced Personnel RecruitmentLynx RecruitmentPersonnel TouchMills Recruitment
Nov 202541.9%15%9.2%7.8%5.6%2%3.7%6.8%1.6%0.85%3.8%0.85%0.7%
Dec 202540.9%15.1%6.7%11.5%4.4%1.9%2.4%10%1.9%0.8%3%0.91%0.45%
Jan 202647%17.1%6%8.8%4.2%2.3%2.3%4.2%1.2%0.96%3.5%1%1.5%
Feb 202642.9%16.2%7.6%7.1%4.7%3.2%3.1%4.7%2.5%1.4%3.2%1.7%1.7%
Mar 202644.6%13.7%8.8%7.4%4.9%2.7%2.6%3.2%2.6%1.2%5%1.6%1.7%
Apr 202643.7%10.4%11.2%8.8%5.9%3.3%2.6%3.9%2.6%0.89%4%1.5%1.4%
May 202647.2%11.8%10.9%7.8%5.2%2.8%2.3%2.8%2.3%0.96%2.9%1.7%1.5%
Jun 202648.2%9.5%12.2%7.9%5.3%3%2.3%2.9%2.3%1.3%2.9%1.3%0.8%
Jul 202649.6%9.6%12.6%6.7%5.4%1.7%2.9%2.4%2.4%1.3%3%1.4%1%
Aug 202648.5%12.7%10.1%8%4.3%2.4%2.9%2.9%1.9%1.3%2.4%1.7%0.99%
Sep 202646.6%15%9.8%8.7%5.1%2.2%2.2%2.8%1.8%1.5%1.9%1.3%0.95%
Oct 202641%18.8%11.1%8.3%5.5%3.1%2.4%2%2%1.6%1.6%1.4%1.3%

How has branded search for Trade Assist and Unite Recruit changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand trades and industrial recruitment in October 2026?

2 changes

  1. In October 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 15% to 18.8%.

  2. In October 2026, Unite Recruit rose from 8th to 7th among trades and industrial recruitment in New Zealand.

How are Trade Assist’s and Unite Recruit’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Trade Assist’s and Unite Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trade Assist

3 branded search terms

  • Trade Assist
  • trade assist jobs
  • trade assist recruitment

Unite Recruit

1 branded search term

  • Unite Recruit

How the Brand Demand Index is measured

Other head-to-heads among trades and industrial recruitment

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