Brandwave

How popular isTrade Assist?

In September 2026, people searched for Trade Assist by name about 1,900 times in New Zealand, a 6.7% increase from the previous year. These searches made up 10% of all New Zealand trades and industrial recruitment searches, placing Trade Assist third out of 13 brands. When we asked both ChatGPT and Google AI Overviews about trades and industrial recruitment, Trade Assist appeared in two of the four answers and was the joint fourth most recommended of the 13.

Search and AI answers in September 2026

Trade Assist is the third most searched of 13 competitors and the joint fourth most recommended in AI answers.

  1. OneStaffShare of searches 42.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. TradestaffShare of searches 29.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Trade AssistShare of searches 10%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Dynamix RecruitmentShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Tech 5 RecruitmentShare of searches 3.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+8 more

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trade Assist was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Trade Assist is the joint fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. OneStaff4th
  5. Trade Assist4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Lynx Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trades and industrial recruitment compete with Trade Assist?

Trade Assist against trades and industrial recruitment in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff, Trade Assist, Dynamix Recruitment, Tech 5 Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffTrade AssistDynamix RecruitmentTech 5 RecruitmentLabourforceApex RecruitmentUnite RecruitLynx RecruitmentTechtrade RecruitmentAdvanced Personnel RecruitmentPersonnel TouchMills Recruitment
Oct 202550%23.3%9%4.7%3.1%1.4%1.4%2.1%2.6%0.9%0.58%0.48%0.48%
Nov 202544.2%25.6%9.5%4.8%3.4%4.2%1.2%2.3%2.3%1%0.52%0.52%0.43%
Dec 202546.6%23.2%9%6.5%2.5%5.7%1.1%1.4%1.7%1.1%0.45%0.52%0.26%
Jan 202644.9%27.3%10.4%5.1%2.4%2.4%1.4%1.3%2%0.71%0.56%0.61%0.86%
Feb 202648.5%23.8%9.3%3.9%2.6%2.6%1.8%1.7%1.8%1.4%0.76%0.92%0.92%
Mar 202645.3%26.5%8.6%4.4%2.9%1.9%1.6%1.6%2.9%1.6%0.69%0.93%1%
Apr 202646.3%26.3%6.6%5.3%3.5%2.3%2%1.6%2.4%1.6%0.54%0.89%0.84%
May 202647.8%27.5%7.2%4.5%3%1.6%1.6%1.3%1.7%1.3%0.56%0.97%0.86%
Jun 202649%27.8%5.8%4.6%3%1.6%1.8%1.3%1.7%1.3%0.72%0.77%0.46%
Jul 202645.6%30.8%6.2%4.2%3.4%1.5%1.1%1.8%1.9%1.5%0.8%0.85%0.63%
Aug 202643.5%30.3%8.3%5%2.7%1.8%1.5%1.8%1.5%1.2%0.78%1.1%0.62%
Sep 202642.5%29.5%10%5.5%3.2%1.7%1.4%1.4%1.2%1.1%0.93%0.82%0.6%

  1. 1.OneStaff

    42.5%

    Held 1st. 7.8K estimated branded searches, +0.13% vs prior month. Share -1 points.

  2. 2.Tradestaff

    29.5%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Trade Assist

    10%

    Held 3rd. 1.8K estimated branded searches, +23.6% vs prior month. Share +1.7 points.

  4. 4.Dynamix Recruitment

    5.5%

    Held 4th. 1K estimated branded searches, +13.5% vs prior month. Share +0.5 points.

  5. 5.Tech 5 Recruitment

    3.2%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.5 points.

  6. 6.Labourforce

    1.7%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Apex Recruitment

    1.4%

    Moved from 8th to 7th. 260 estimated branded searches, -3.7% vs prior month. Share -0.1 points.

  8. 8.Unite Recruit

    1.4%

    Moved from 7th to 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  9. 9.Lynx Recruitment

    1.2%

    Held 9th. 220 estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  10. 10.Techtrade Recruitment

    1.1%

    Held 10th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Advanced Personnel Recruitment

    0.93%

    Moved from 12th to 11th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

  12. 12.Personnel Touch

    0.82%

    Moved from 11th to 12th. 150 estimated branded searches, -21.1% vs prior month. Share -0.2 points.

  13. 13.Mills Recruitment

    0.6%

    Held 13th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Trade Assist and its closest rivals

Every comparison with Trade Assist

32 comparisons

How has branded search demand for Trade Assist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trade Assist in New Zealand rose from 1.8K to 1.9K.
  • Across the 12 months ending September 2026, Trade Assist’s share of searches among trades and industrial recruitment in New Zealand increased from 9% to 10%.
  • Across the 12 months ending September 2026, Trade Assist’s share of searches among trades and industrial recruitment in New Zealand peaked at 10.4% in January 2026 and was lowest at 5.8% in June 2026.

How did search popularity change for New Zealand trades and industrial recruitment in September 2026?

6 changes

  1. In September 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 8.3% to 10%.

  2. In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%.

  3. In September 2026, Dynamix Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 5% to 5.5%.

  4. In September 2026, OneStaff lost share of searches among trades and industrial recruitment in New Zealand, from 43.5% to 42.5%.

  5. In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%.

  6. In September 2026, Advanced Personnel Recruitment rose from 12th to 11th among trades and industrial recruitment in New Zealand.

How are Trade Assist’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Trade Assist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Trade Assist
  • trade assist hastings
  • trade assist jobs
  • trade assist recruitment
  • tradeassist

Do you work for Trade Assist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trade Assist compete?

Trade Assist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies7th of 136%Show ranking
Trades and industrial recruitment3rd of 1310%Shown above
Christchurch recruitment agencies3rd of 915.4%Show ranking
Wellington recruitment agencies7th of 95.9%Show ranking
Hastings recruitment agencies3rd of 813.5%Show ranking
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