Brandwave

Alpha Recruitment vs Trade Assist:Which is more popular?

In September 2026, Trade Assist had more branded searches than Alpha Recruitment among Wellington recruitment agencies in New Zealand. Trade Assist had about 90 branded searches, while Alpha Recruitment had 60. Trade Assist made up 5.9% of all Wellington recruitment agency searches we track, and Alpha Recruitment accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Wellington recruitment agencies, Trade Assist appeared in two of the five answers and Alpha Recruitment in none.

Among Wellington recruitment agencies in New Zealand in September 2026

Who do people search for more?

Trade Assist, about 50% more searches than Alpha Recruitment

Trade Assist 90 searchesAlpha Recruitment 60 searches

Who does AI mention more?

Trade Assist, mentioned in 2 of 5 answers, Alpha Recruitment in 0

Trade Assist in 2 of 5Alpha Recruitment in 0 of 5

Who does AI recommend more?

Trade Assist, the only one of the two named

Trade Assist first in 2Alpha Recruitment never named

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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Assist was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alpha Recruitment did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beyond Recruitment1st
  2. Robert Walters2nd
  3. Archway Recruitment3rd
  4. Hays4th
  5. Trade Assist5th
  6. McLaren Recruitment6th
  7. Key Skills Recruitment7th
  8. Madison Recruitment8th
  9. Alpha Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alpha Recruitment or Trade Assist more popular in search?

This chart shows how often people search Google for Alpha Recruitment and Trade Assist by name. Each line represents a brand's share of searches for all nine Wellington recruitment agencies we track, month by month, from searches in New Zealand.

Alpha Recruitment and Trade Assist among Wellington recruitment agencies in New Zealand, by month

Share of searches by month for Trade Assist, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthBeyond RecruitmentRobert WaltersMadison RecruitmentArchway RecruitmentHaysMcLaren RecruitmentTrade AssistAlpha RecruitmentKey Skills Recruitment
Oct 202524.4%19.5%13.4%14.6%10.4%6.7%3%3.7%4.3%
Nov 202522.8%17.9%15.9%13.8%11.7%6.2%3.4%4.1%4.1%
Dec 202521.6%25.5%14.7%9.8%10.8%6.9%4.9%2.9%2.9%
Jan 202623.2%18.3%16.2%12%9.9%9.9%3.5%3.5%3.5%
Feb 202624%19.2%16.2%9%12.6%8.4%4.2%3.6%3%
Mar 202620.2%24.2%13.6%12.1%8.6%8.6%4.5%4%4%
Apr 202621.7%21.1%15.1%11.2%11.2%7.9%3.3%3.3%5.3%
May 202621.9%26.2%14.8%9.8%9.8%8.2%2.7%3.3%3.3%
Jun 202623.5%22.9%12.4%14.7%8.2%6.5%2.4%4.1%5.3%
Jul 202622.6%27.1%13%13.6%6.2%8.5%1.7%2.8%4.5%
Aug 202620.8%20.1%17%11.9%6.9%9.4%5.7%3.1%5%
Sep 202626.1%20.9%12.4%10.5%9.2%7.2%5.9%3.9%3.9%

How has the Alpha Recruitment and Trade Assist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?

2 changes

  1. In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches.

  2. Estimated monthly branded searches for Trade Assist in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Alpha Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpha Recruitment

7 branded search terms

  • alpha jobs
  • alpha recruitment
  • alpha recruitment agency
  • alpha recruitment alphajobs
  • alpha recruitment jobs
  • alphajobs
  • alpharecruitment

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among Wellington recruitment agencies

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