Beyond Recruitment vs Madison Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Beyond Recruitment had more branded searches than Madison Recruitment among wellington recruitment agencies in New Zealand. Beyond Recruitment was estimated to have 430 branded searches compared to Madison Recruitment’s 330, and held a 34.1% Share of Search versus Madison Recruitment’s 26.2%.
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Which is more popular in search, Beyond Recruitment or Madison Recruitment?
Compare Wellington recruitment agencies using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Recruitment, Madison Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Recruitment | Madison Recruitment | Hays | McLaren Recruitment | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.5% | 24.4% | 9.4% | 7.9% |
| Nov 2025 | 34.5% | 21.8% | 26.1% | 8.4% | 9.2% |
| Dec 2025 | 32.9% | 23.2% | 25.6% | 11% | 7.3% |
| Jan 2026 | 33.1% | 23.4% | 22.6% | 12.9% | 8.1% |
| Feb 2026 | 32.4% | 22.3% | 27.7% | 10.8% | 6.8% |
| Mar 2026 | 32.9% | 19.6% | 27.2% | 12% | 8.2% |
| Apr 2026 | 34.7% | 25% | 24.2% | 10.5% | 5.6% |
| May 2026 | 36.2% | 22.4% | 25% | 10.5% | 5.9% |
| Jun 2026 | 35.6% | 22.2% | 23% | 9.6% | 9.6% |
| Jul 2026 | 38.5% | 22.3% | 19.2% | 13.1% | 6.9% |
| Aug 2026 | 34.1% | 26.2% | 19.8% | 13.5% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Beyond Recruitment and Madison Recruitment comparison changed over the last 12 months?
3 findings
- Beyond Recruitment was ahead of Madison Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 37.8% to 34.1%, and its estimated monthly branded searches moved from 480 to 430.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 20.5% to 26.2%, and its estimated monthly branded searches moved from 260 to 330.
How did search popularity change for New Zealand wellington recruitment agencies in August 2026?
2 changes
In August 2026, Madison Recruitment gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 22.3% to 26.2%.
In August 2026, Beyond Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 38.5% to 34.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Beyond Recruitment’s and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Recruitment
5 branded search terms
- Beyond Recruitment
- beyond recruitment jobs
- beyond recruitment nz
- beyond recruitment wellington
- beyondrecruitment
Madison Recruitment
13 branded search terms
- madison co nz
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment masterton
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.