Beyond Recruitment vs Robert Walters:Which is more popular?
In September 2026, Beyond Recruitment had more branded searches than Robert Walters among Wellington recruitment agencies in New Zealand. Beyond Recruitment had about 400 branded searches, while Robert Walters had 320. Beyond Recruitment made up 26.1% of all Wellington recruitment agency searches we track, and Robert Walters accounted for 20.9%. When we asked ChatGPT and Google AI Overviews about Wellington recruitment agencies, Beyond Recruitment and Robert Walters each appeared in four of the five answers. Beyond Recruitment was mentioned before Robert Walters in three out of four answers.
Who do people search for more?
Beyond Recruitment, about 25% more searches than Robert Walters
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Beyond Recruitment, named ahead of Robert Walters in 3 of 4 answers
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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beyond Recruitment and Robert Walters were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beyond Recruitment was listed before Robert Walters in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Wellington, New Zealand for a new employee?”
Searched Google, AI Overview
“wellington recruitment agency”
Searched Google, AI Overview
“job agency wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beyond Recruitment or Robert Walters more popular in search?
This chart shows how often people search Google for Beyond Recruitment and Robert Walters by name. Each line represents a brand's share of searches for all nine Wellington recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Beyond Recruitment, Robert Walters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beyond Recruitment | Robert Walters | Madison Recruitment | Archway Recruitment | Hays | McLaren Recruitment | Trade Assist | Alpha Recruitment | Key Skills Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 19.5% | 13.4% | 14.6% | 10.4% | 6.7% | 3% | 3.7% | 4.3% |
| Nov 2025 | 22.8% | 17.9% | 15.9% | 13.8% | 11.7% | 6.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 21.6% | 25.5% | 14.7% | 9.8% | 10.8% | 6.9% | 4.9% | 2.9% | 2.9% |
| Jan 2026 | 23.2% | 18.3% | 16.2% | 12% | 9.9% | 9.9% | 3.5% | 3.5% | 3.5% |
| Feb 2026 | 24% | 19.2% | 16.2% | 9% | 12.6% | 8.4% | 4.2% | 3.6% | 3% |
| Mar 2026 | 20.2% | 24.2% | 13.6% | 12.1% | 8.6% | 8.6% | 4.5% | 4% | 4% |
| Apr 2026 | 21.7% | 21.1% | 15.1% | 11.2% | 11.2% | 7.9% | 3.3% | 3.3% | 5.3% |
| May 2026 | 21.9% | 26.2% | 14.8% | 9.8% | 9.8% | 8.2% | 2.7% | 3.3% | 3.3% |
| Jun 2026 | 23.5% | 22.9% | 12.4% | 14.7% | 8.2% | 6.5% | 2.4% | 4.1% | 5.3% |
| Jul 2026 | 22.6% | 27.1% | 13% | 13.6% | 6.2% | 8.5% | 1.7% | 2.8% | 4.5% |
| Aug 2026 | 20.8% | 20.1% | 17% | 11.9% | 6.9% | 9.4% | 5.7% | 3.1% | 5% |
| Sep 2026 | 26.1% | 20.9% | 12.4% | 10.5% | 9.2% | 7.2% | 5.9% | 3.9% | 3.9% |
How has the Beyond Recruitment and Robert Walters comparison changed over the last 12 months?
3 findings
- The lead changed hands 8 times in the 12 months ending September 2026: Robert Walters took it in December 2025, Beyond Recruitment took it in January 2026, Robert Walters took it in March 2026, Beyond Recruitment took it in April 2026, Robert Walters took it in May 2026, Beyond Recruitment took it in June 2026, Robert Walters took it in July 2026, Beyond Recruitment took it in August 2026.
- Across the 12 months ending September 2026, Beyond Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 24.4% to 26.1%, and its estimated monthly branded searches held steady at 400.
- Across the 12 months ending September 2026, Robert Walters’ share of searches among Wellington recruitment agencies in New Zealand moved from 19.5% to 20.9%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?
2 changes

In September 2026, Beyond Recruitment gained share of searches among Wellington recruitment agencies in New Zealand, from 20.8% to 26.1%.

In September 2026, Robert Walters gained share of searches among Wellington recruitment agencies in New Zealand, from 20.1% to 20.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Beyond Recruitment’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Recruitment
3 branded search terms
- Beyond Recruitment
- beyond recruitment jobs
- beyondrecruitment
Robert Walters
1 branded search term
- Robert Walters
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