How popular isMadison Recruitment?
In September 2026, people searched for Madison Recruitment by name about 1,980 times in New Zealand, about the same as the previous year. These searches made up 12.4% of all New Zealand Wellington recruitment agency searches, placing Madison Recruitment third out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Wellington recruitment agencies, Madison Recruitment appeared in one of the five answers and was the eighth most recommended of the nine.
Madison Recruitment is the third most searched of 9 competitors and the eighth most recommended in AI answers.
Beyond RecruitmentShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Robert WaltersShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Madison RecruitmentShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th- Archway RecruitmentShare of searches 10.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
HaysShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Madison Recruitment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Madison Recruitment is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Wellington, New Zealand for a new employee?”
Searched Google, AI Overview
“wellington recruitment agency”
Searched Google, AI Overview
“job agency wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington recruitment agencies compete with Madison Recruitment?
Share of searches by month for Beyond Recruitment, Robert Walters, Madison Recruitment, Archway Recruitment, Hays, McLaren Recruitment, Trade Assist, Alpha Recruitment, Key Skills Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beyond Recruitment | Robert Walters | Madison Recruitment | Archway Recruitment | Hays | McLaren Recruitment | Trade Assist | Alpha Recruitment | Key Skills Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 19.5% | 13.4% | 14.6% | 10.4% | 6.7% | 3% | 3.7% | 4.3% |
| Nov 2025 | 22.8% | 17.9% | 15.9% | 13.8% | 11.7% | 6.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 21.6% | 25.5% | 14.7% | 9.8% | 10.8% | 6.9% | 4.9% | 2.9% | 2.9% |
| Jan 2026 | 23.2% | 18.3% | 16.2% | 12% | 9.9% | 9.9% | 3.5% | 3.5% | 3.5% |
| Feb 2026 | 24% | 19.2% | 16.2% | 9% | 12.6% | 8.4% | 4.2% | 3.6% | 3% |
| Mar 2026 | 20.2% | 24.2% | 13.6% | 12.1% | 8.6% | 8.6% | 4.5% | 4% | 4% |
| Apr 2026 | 21.7% | 21.1% | 15.1% | 11.2% | 11.2% | 7.9% | 3.3% | 3.3% | 5.3% |
| May 2026 | 21.9% | 26.2% | 14.8% | 9.8% | 9.8% | 8.2% | 2.7% | 3.3% | 3.3% |
| Jun 2026 | 23.5% | 22.9% | 12.4% | 14.7% | 8.2% | 6.5% | 2.4% | 4.1% | 5.3% |
| Jul 2026 | 22.6% | 27.1% | 13% | 13.6% | 6.2% | 8.5% | 1.7% | 2.8% | 4.5% |
| Aug 2026 | 20.8% | 20.1% | 17% | 11.9% | 6.9% | 9.4% | 5.7% | 3.1% | 5% |
| Sep 2026 | 26.1% | 20.9% | 12.4% | 10.5% | 9.2% | 7.2% | 5.9% | 3.9% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.1% | 400 | +21.2% | +5.4 points | |
| 2, held 2nd | 20.9% | 320 | 0% | +0.8 points | |
| 3, held 3rd | 12.4% | 190 | -29.6% | -4.6 points | |
| 4, held 4th | 10.5% | 160 | -15.8% | -1.5 points | |
| 5, moved from 6th to 5th | 9.2% | 140 | +27.3% | +2.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.2% | 110 | -26.7% | -2.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.9% | 90 | 0% | +0.2 points | |
| 8, moved from 9th to 8th | 3.9% | 60 | +20% | +0.8 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.9% | 60 | -25% | -1.1 pointsmoved from 8th to 9th |
26.1%
Held 1st. 400 estimated branded searches, +21.2% vs prior month. Share +5.4 points.
20.9%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +0.8 points.
12.4%
Held 3rd. 190 estimated branded searches, -29.6% vs prior month. Share -4.6 points.
10.5%
Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -1.5 points.
5.
Hays9.2%
Moved from 6th to 5th. 140 estimated branded searches, +27.3% vs prior month. Share +2.2 points.
7.2%
Moved from 5th to 6th. 110 estimated branded searches, -26.7% vs prior month. Share -2.2 points.
5.9%
Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
3.9%
Moved from 9th to 8th. 60 estimated branded searches, +20% vs prior month. Share +0.8 points.
3.9%
Moved from 8th to 9th. 60 estimated branded searches, -25% vs prior month. Share -1.1 points.
Compare popularity between Madison Recruitment and its closest rivals
- Madison Recruitment vs Beyond Recruitment: compare popularity
- Madison Recruitment vs Robert Walters: compare popularity
- Madison Recruitment vs Archway Recruitment: compare popularity
- Madison Recruitment vs Hays: compare popularity
- Madison Recruitment vs McLaren Recruitment: compare popularity
- Compare Madison Recruitment with any brand
Every comparison with Madison Recruitment
31 comparisons
- Enterprise Recruitment vs Madison Recruitment
- Beyond Recruitment vs Madison Recruitment
- Hunter Campbell vs Madison Recruitment
- Madison Recruitment vs Robert Walters
- Consult Recruitment vs Madison Recruitment
- Coverstaff vs Madison Recruitment
- Hirestaff vs Madison Recruitment
- Madison Recruitment vs Tribe Recruitment
- 1st Call Recruitment vs Madison Recruitment
- Alpha Recruitment vs Madison Recruitment
- Madison Recruitment vs Randstad
- Hays vs Madison Recruitment
- Frog Recruitment vs Madison Recruitment
- Greenlight Recruitment vs Madison Recruitment
- Kinetic Recruitment vs Madison Recruitment
- Madison Recruitment vs Origin Talent
- 84 Recruitment vs Madison Recruitment
- Graham Consulting vs Madison Recruitment
- Madison Recruitment vs NZ Recruit
- Madison Recruitment vs Ryan Recruitment
- Madison Recruitment vs Trade Assist
- Evolve Recruitment vs Madison Recruitment
- Archway Recruitment vs Madison Recruitment
- Eclipse Recruitment vs Madison Recruitment
- Madison Recruitment vs McLaren Recruitment
- Asset Recruitment vs Madison Recruitment
- Greenstone Recruitment vs Madison Recruitment
- Madison Recruitment vs OneStaff
- Madison Recruitment vs Tradestaff
- Drake vs Madison Recruitment
- Key Skills Recruitment vs Madison Recruitment
How has branded search demand for Madison Recruitment changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Madison Recruitment in New Zealand held steady at 2K.
- Across the 12 months ending September 2026, Madison Recruitment’s share of searches among Wellington recruitment agencies in New Zealand decreased from 13.4% to 12.4%.
- Across the 12 months ending September 2026, Madison Recruitment’s share of searches among Wellington recruitment agencies in New Zealand peaked at 17% in August 2026 and was lowest at 12.4% in June 2026.
- Across the 12 months ending September 2026, Madison Recruitment rose from 4th to 3rd among Wellington recruitment agencies in New Zealand.
How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?
6 changes
In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches.
In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches.
In September 2026, Beyond Recruitment gained share of searches among Wellington recruitment agencies in New Zealand, from 20.8% to 26.1%.
In September 2026, Robert Walters gained share of searches among Wellington recruitment agencies in New Zealand, from 20.1% to 20.9%.
In September 2026, Madison Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 17% to 12.4%.
In September 2026, McLaren Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 9.4% to 7.2%.
How are Madison Recruitment’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Madison Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Madison Recruitment
- madison recruitment agency
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment tauranga
Do you work for Madison Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Madison Recruitment compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| General professional recruitment | 2nd of 13 | 15% | Show ranking |
| Auckland recruitment agencies | 3rd of 9 | 9.8% | Show ranking |
| Christchurch recruitment agencies | 6th of 9 | 7.4% | Show ranking |
| Hamilton recruitment agencies | 5th of 8 | 4.4% | Show ranking |
| Wellington recruitment agencies | 3rd of 9 | 12.4% | Shown above |
| Tauranga recruitment agencies | 6th of 8 | 2.9% | Show ranking |
Is Madison Recruitment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.