Madison Recruitment vs Origin Talent:Which is more popular by branded search in New Zealand?
In August 2026, Madison Recruitment had more branded searches than Origin Talent among general professional recruitment in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Origin Talent’s 260, and held a 15.9% Share of Search versus Origin Talent’s 1.7%.
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Which is more popular in search, Madison Recruitment or Origin Talent?
Generalist and multi-discipline professional recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Recruitment, Origin Talent. The figures are in the table below the chart.
View monthly share of search table
| Month | Enterprise Recruitment | Hunter Campbell | Madison Recruitment | Beyond Recruitment | Robert Walters | Consult Recruitment | 1st Call Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.7% | 11.8% | 17% | 11.6% | 12.2% | 9.6% | 6.3% | 4.2% | 2.8% | 4.2% | 1.8% | 0.84% | 0.98% |
| Nov 2025 | 20.1% | 13.2% | 15.8% | 10.9% | 9.4% | 6.1% | 5.9% | 4% | 3.2% | 6% | 2.6% | 1.4% | 1.4% |
| Dec 2025 | 19.6% | 10.2% | 20.4% | 10.6% | 10.4% | 6.1% | 8.6% | 3.8% | 3.1% | 3.8% | 1.7% | 0.58% | 1.1% |
| Jan 2026 | 17.6% | 7.6% | 21.8% | 11.3% | 10.3% | 7.1% | 7.1% | 5% | 3.3% | 5.1% | 1.3% | 1% | 1.5% |
| Feb 2026 | 16.6% | 11.5% | 21.1% | 10.9% | 11.6% | 7% | 7.1% | 4% | 2.7% | 4% | 1% | 1.4% | 1% |
| Mar 2026 | 16.1% | 12.8% | 18.6% | 12.2% | 11.1% | 8.4% | 6.4% | 3.8% | 3% | 3.8% | 1.4% | 1.6% | 0.88% |
| Apr 2026 | 18.8% | 9.9% | 17.6% | 13.7% | 12.3% | 6.6% | 6.5% | 4.3% | 3.5% | 2.9% | 1.9% | 1.2% | 0.79% |
| May 2026 | 17.1% | 11.6% | 17.7% | 13.1% | 11.6% | 7.2% | 6.1% | 4.1% | 4.9% | 2.2% | 1.8% | 2% | 0.61% |
| Jun 2026 | 21.2% | 10.8% | 16.4% | 12% | 11.1% | 6.6% | 6.5% | 4.6% | 4.6% | 2.5% | 1.7% | 1.3% | 0.64% |
| Jul 2026 | 20.9% | 11.4% | 16.6% | 13% | 11.5% | 7.1% | 6% | 4% | 3.9% | 2.2% | 1.2% | 1.3% | 0.8% |
| Aug 2026 | 17.5% | 16.5% | 15.9% | 12.8% | 9.4% | 7% | 5.9% | 4.8% | 4% | 2.2% | 1.7% | 1.3% | 0.93% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Madison Recruitment and Origin Talent comparison changed over the last 12 months?
3 findings
- Madison Recruitment was ahead of Origin Talent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 17% to 15.9%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Origin Talent’s estimated Share of Search among general professional recruitment in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand general professional recruitment in August 2026?
3 changes
In August 2026, Hunter Campbell overtook Madison Recruitment to rank 2nd among general professional recruitment in New Zealand, at 16.5%.
In August 2026, Origin Talent overtook Evolve Recruitment to rank 11th among general professional recruitment in New Zealand, at 1.7%.
In August 2026, Madison Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 16.6% to 15.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Madison Recruitment’s and Origin Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madison Recruitment
13 branded search terms
- madison co nz
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment masterton
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Origin Talent
2 branded search terms
- Origin Talent
- origin talent jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.