Brandwave

How popular isOrigin Talent in search?

In August 2026, there were an estimated 260 branded searches for Origin Talent in New Zealand which held steady over the last 11 months. Origin Talent holds 1.7% estimated Share of Search among New Zealand general professional recruitment and is ranked 11th of 13 competitors for search popularity.

Share of Search, August 2026
  1. Enterprise Recruitment17.5%
  2. Hunter Campbell16.5%
  3. Madison Recruitment15.9%
  4. Beyond Recruitment12.8%
  5. Robert Walters9.4%
  6. Consult Recruitment7%
  7. 1st Call Recruitment5.9%
  8. +2 more
  9. Kinetic Recruitment2.2%
  10. Origin Talent1.7%
  11. Evolve Recruitment1.3%
  12. +1 more
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Which general professional recruitment compete with Origin Talent?

Origin Talent against general professional recruitment in New Zealand, by month

Share of Search by month for Enterprise Recruitment, Hunter Campbell, Madison Recruitment, Beyond Recruitment, Robert Walters, Consult Recruitment, 1st Call Recruitment, Greenlight Recruitment, Frog Recruitment, Kinetic Recruitment, Origin Talent. The figures are in the table below the chart.

View monthly share of search table
MonthEnterprise RecruitmentHunter CampbellMadison RecruitmentBeyond RecruitmentRobert WaltersConsult Recruitment1st Call RecruitmentGreenlight RecruitmentFrog RecruitmentKinetic RecruitmentOrigin TalentEvolve RecruitmentEclipse Recruitment
Oct 202516.7%11.8%17%11.6%12.2%9.6%6.3%4.2%2.8%4.2%1.8%0.84%0.98%
Nov 202520.1%13.2%15.8%10.9%9.4%6.1%5.9%4%3.2%6%2.6%1.4%1.4%
Dec 202519.6%10.2%20.4%10.6%10.4%6.1%8.6%3.8%3.1%3.8%1.7%0.58%1.1%
Jan 202617.6%7.6%21.8%11.3%10.3%7.1%7.1%5%3.3%5.1%1.3%1%1.5%
Feb 202616.6%11.5%21.1%10.9%11.6%7%7.1%4%2.7%4%1%1.4%1%
Mar 202616.1%12.8%18.6%12.2%11.1%8.4%6.4%3.8%3%3.8%1.4%1.6%0.88%
Apr 202618.8%9.9%17.6%13.7%12.3%6.6%6.5%4.3%3.5%2.9%1.9%1.2%0.79%
May 202617.1%11.6%17.7%13.1%11.6%7.2%6.1%4.1%4.9%2.2%1.8%2%0.61%
Jun 202621.2%10.8%16.4%12%11.1%6.6%6.5%4.6%4.6%2.5%1.7%1.3%0.64%
Jul 202620.9%11.4%16.6%13%11.5%7.1%6%4%3.9%2.2%1.2%1.3%0.8%
Aug 202617.5%16.5%15.9%12.8%9.4%7%5.9%4.8%4%2.2%1.7%1.3%0.93%
Sep 2026—————————————

  1. 1.Enterprise Recruitment

    17.5%

    Held 1st. 2.6K estimated branded searches, -16% vs prior month. Share -3.4 points.

  2. 2.Hunter Campbell

    16.5%

    Moved from 5th to 2nd. 2.5K estimated branded searches, +45.6% vs prior month. Share +5.1 points.

  3. 3.Madison Recruitment

    15.9%

    Moved from 2nd to 3rd. 2.4K estimated branded searches, -4% vs prior month. Share -0.8 points.

  4. 4.Beyond Recruitment

    12.8%

    Moved from 3rd to 4th. 1.9K estimated branded searches, -1% vs prior month. Share -0.2 points.

  5. 5.Robert Walters

    9.4%

    Moved from 4th to 5th. 1.4K estimated branded searches, -17.4% vs prior month. Share -2.1 points.

  6. 6.Consult Recruitment

    7%

    Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.1st Call Recruitment

    5.9%

    Held 7th. 890 estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  8. 8.Greenlight Recruitment

    4.8%

    Held 8th. 730 estimated branded searches, +21.7% vs prior month. Share +0.8 points.

  9. 9.Frog Recruitment

    4%

    Held 9th. 600 estimated branded searches, +1.7% vs prior month. Share 0 points.

  10. 10.Kinetic Recruitment

    2.2%

    Held 10th. 330 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Origin Talent

    1.7%

    Moved from 12th to 11th. 260 estimated branded searches, +44.4% vs prior month. Share +0.5 points.

  12. 12.Evolve Recruitment

    1.3%

    Moved from 11th to 12th. 190 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Eclipse Recruitment

    0.93%

    Held 13th. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

Compare search popularity between Origin Talent and its closest rivals

How has branded search demand for Origin Talent changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Origin Talent in New Zealand held steady at 260.
  • Across the 11 months ending August 2026, Origin Talent’s estimated Share of Search among general professional recruitment in New Zealand peaked at 2.6% in November 2025 and was lowest at 1% in February 2026.

How did search popularity change for New Zealand general professional recruitment in August 2026?

  1. In August 2026, Hunter Campbell overtook Robert Walters to rank 2nd among general professional recruitment in New Zealand, at 16.5%.

  2. In August 2026, Origin Talent overtook Evolve Recruitment to rank 11th among general professional recruitment in New Zealand, at 1.7%.

  3. In August 2026, Greenlight Recruitment gained estimated Share of Search among general professional recruitment in New Zealand, from 4% to 4.8%.

  4. In August 2026, Enterprise Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 20.9% to 17.5%.

  5. In August 2026, Robert Walters lost estimated Share of Search among general professional recruitment in New Zealand, from 11.5% to 9.4%.

  6. In August 2026, Madison Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 16.6% to 15.9%.

How is Origin Talent measured?

Brandwave collects information about searches that people make online using Origin Talent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • Origin Talent
  • origin talent jobs

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How the Brand Demand Index is measured

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